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Individual Presentation<br />Abbasi Dawood<br />Brand name: <br />Index<br />,[object Object]
Book references
Company’s Review
Marketing Strategies
Conclusion
ReferencesIntroduction<br />,[object Object],Book References<br />I have thoroughly referred the book as per my chosen topics and few points which are suitable for my project i.e. “Chapter 10: Competitive Strategy”; “Chapter 11: Product & Branding Strategy”; “Chapter 13: Marketing Services”. As my project is related to branding so it’s all about “Chapter 10”;Competitive strategies like competitor analysis in which have to identify competitor’s objectives & strategies. Designing a competitive intelligence system identifying the vital types of competitor information and the best sources of this information. Approaching to marketing strategy ; each company must determine what makes the most sense given its position and its objectives, opportunities & resources. Junaid Jamshed  being the famous garment company of Pakistan  is the market leader which has market leader strategies. Being very famous product sold in Pakistan; Chapter 11 is all product & branding strategy. Product quality is one of the marketer’s positioning tools; quality has a direct impact on product performance. Poor design can result in lost sales and embarrassment. At the same time packaging & labelling has very important impact when it comes to product & branding strategies. In “Chapter 13” its all about marketing services. This brand includes nature & characteristic of a service. Managing service quality is one of the major ways firm can differentiate by delivering consistently higher quality than its competitors.”Customer retention is, perhaps, the best measure of quality”.<br />,[object Object]
Junaid Jamshed, was a very famous Pakistani recording artist. In 2004, he launched his own garment company namely “Junaid Jamshed” which is nowadays the famous and reputed leading company in Pakistan. In a short time span of 3 years, Junaid Jamshed has built credibility in the market as a designer wear outlet for men and women with a unique range of products. J. helps people build an elegant image that is in sync with their cultural and social values.

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Junaid jamshed

  • 1.
  • 6.
  • 7. Junaid Jamshed, was a very famous Pakistani recording artist. In 2004, he launched his own garment company namely “Junaid Jamshed” which is nowadays the famous and reputed leading company in Pakistan. In a short time span of 3 years, Junaid Jamshed has built credibility in the market as a designer wear outlet for men and women with a unique range of products. J. helps people build an elegant image that is in sync with their cultural and social values.
  • 8. The Core Values : The distinct core values of J. define the company, its products and its customers; whether internal or external. J. identifies strongly with indigenous cultural values and traditional ethos produced in its products with sophistication. Dying crafts from centuries past like gota and block print are being revived at J. to present a glorious local heritage to the world in an aesthetic package. Quality is never compromised upon at J. whether in a fabric, its cut or its stitching. In fact attention is paid to finer details; nickel free buttons are used on all Kurtas as nickel is environmentally friendly, all Sherwanis are handmade to achieve finesse, imported thread of a finer thread and strength is used in all products which ensures no puckering or tearing at the stitch. Innovation is unbridled with the introduction of new products; abayas and fragrances in the Pakistani market being a case in point. Finally, J. believes in unflinching integrity towards satisfying the customer.
  • 9.