3. Our Secret Mission Crowd sourced our ideas for a project to push in 24-hours Selected 3 to choose from Picked the one that had the most legs “Parents to who are resistant to vaccines – my kid is fine because other kids are vaccinated” Pulled the idea out to a more general “herd immunity” to encompass more opportunities
4. Final Project Targeted to men to help build herd immunity Just in time for Father’s Day and the World Cup For all real men – dads, uncles, friends and neighbors
5. Method to the Madness Pre-Conference – Primed the Pump 8:30 – 9:30 – Brainstorming 9:30 – 10:30 – Project honing 10:30 – 11:30 Content Creation for Website Developing Press Release Social Media Platform Building Noon – Conference call with CA to launch web and graphic design 11:30 – 1:30 – Lunch 1:30 – 3:30 Content Creation Social Media Platform Building
6. Method to the Madness 2 3:30 – 4:30 – Site LIVE Pushing to Contacts Video Creation 4:30 p.m. – Midnight Ninja “stewing” Midnight – 2 a.m. Video development 1-pager Final Report 2 – 8:30 a.m. Ninja sleeping & breakfast 8:30 a.m. Final Report
7. Output Website – “Campaign home base” Media and blogger relations Facebook Twitter E-card Video YouTube channel 1-pager Final Report
8. Specific Tasks Amanda Media Relations Twitter Dawn Organizer/Facilitator YouTube Facebook Video copywriting Edgar Website Graphic Design Liaison Video Development Guy Expert
9. Specific Tasks Heidi Content Creation E-Card 1-Pager Research Meredith Content Creation Video Development Niche junk
10. Website “Home base” for the campaign http://www.vaccinatenow.org/realguysimmunize Site went live 4 p.m. EST Rotating photos 4 Tabs iHerd = FAQs and information Captain’s Corner = Share YOUR stories Resources = links and factoids about herd immunity About Us Sharability Facebook, Twitter and YouTube
11. Media Release & Outreach Posted media release on Pitch Engine http://www.pitchengine.com/realguysimmunize/real-guys-immunize/70471/ Wrote a guest blog post Sent to team contacts and to Twitter contacts Primed the pump before the event Results – 438 views Left Brain/Right Brain & Wellsphere- http://www.wellsphere.com/autism-autism-spectrum-article/real-guys-immunize/1140519 Posted to MomsLikeMe and other niche social networks Constant Contact Northern Nevada Immunization Coalition - 690 emails – 100 opens – 16% open rate at 12:48 a.m. EST
12. Facebook Page http://www.facebook.com/guysimmunize 116 Fans Asked people to share your photos of Real Guys who Immunize! Post a photo of a yourself or a guy in your life that is doing what it takes to stop disease Ad http://www.facebook.com/ads/manage/adgroups.php?campaign_id=6002533641571&act=39191943 Impressions: 92,946 Cost: $16.66 Insights http://www.facebook.com/dawn.a.crawford#!/business/insights/?pages&i=135367683145447 Too early!
13. Twitter Account http://twitter.com/guysimmunize Followers: 34 Hashtag tracking Who is tweeting How many tweets What days http://wthashtag.com/Realguysimmunize 63 tweets, 37 contributors http://wthashtag.com/Guysimmunize 36 tweets, 16 contributors
14. Twitter 2 Twitter Analytics Total tweets RT depth Users and visibility Tweet locations Most influential tweeters http://my.tweetmeme.com/analytics/6216 Visibility 23,313 Locations: Philadelphia, Washington, San Mateo, Denver
15. YouTube Set up a channel on YouTube http://www.youtube.com/user/RealGuysImmunize Added favorite videos from partners Insights http://www.youtube.com/my_videos_insight Too soon!
16. E-Card Cost $2.99 http://secure.smilebox.com/ecom/openTheBox?sendevent=4d54637a4d7a63354e44493d0d0a&blogview=true&campaign=blog_instructions_directurl_makeyourown No personalization, but really cute
17. 1-Pager Decided not to implement Felt it was redundant to the website Good lesson – don’t overdo
18. Video Concept video Ran out of time to produce a video Lesson: This was the icing on the cake, we kept loosing track of getting it done and pushing it down the “to do” list.
19. Handy Tips Create a central Gmail account so everyone can share files easily Use one name and password on all the sites Post what you have, when you have it Listen Ask for help Take time for brakes Have fun!
20. Lessons Learned Really doable! Just be willing to take the risk Let people do their jobs Collaboration is a benefit We couldn’t have done it by ourselves Smaller, focused teams can be more Specific responsibilities make things happen Don’t have to reinvent the wheel Have to have a understanding of what is out there Facilitate brainstorm sessions is a must If it’s not fun – you won’t work hard on it
21. More Lessons Learned Force breaks Experiment with and expanding and contracting team Technology can be LAME!!!! All perspectives is valuable Accept the perimeters of the project and focus on what you can impact Tag line is important – fun and catchy With a tight time frame focus on achievable goals Virtual teams work – good ideas and good work is boundless 6 perfect strangers can make anything happen Celebrate every great achievement with a Philly Cheese Steak
22. Press Kit Pitch this resource to your local media outlets, bloggers and organization contacts as a great Father’s Day story Send the Pitch Engine press release http://www.pitchengine.com/realguysimmunize/real-guys-immunize/70471/ Use the guest post on your blog http://www.facebook.com/note.php?created&&suggest¬e_id=128212430543791&id=135367683145447 Share of Facebook, Twitter and YouTube Send a e-card to the men in your life
23. Make It Live On YOU can be part of this campaign Send to your friends, family and colleagues Share a story in the “Captain’s Corner” If you want to upload items to the sites – just let Dawn know – dawnacrawford@yahoo.com
