Brand "U.0"
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Brand "U.0" - Presentation Transcript
- this is a product Photo: http://www.flickr.com/photos/marcgutierrez/326716360/
- this is a logo
- this is a brand. Photo: http://www.flickr.com/photos/jimsk/128131281/
- “A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
- interactions + feelings = brands
- celebrities are brands
- celebrity influence
- now people are too Photo: http://flickr.com/photos/12037949715@N01/110957444/
- “micro-celebrity” influence
- #4. You stopped thinking about yourself as a person years ago. Now you're a \"brand\". —Top Ten Signs Y
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"The hallmark of any great brand is authenticity -- more
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