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Brand "U.0"

by Managing Director at Edelman on Sep 08, 2008

  • 78,383 views

"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In ...

"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."

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110 of 31 previous next Post a comment

  • BanMittal Ban Mittal, Professor, Author, Thought Provocateur at ValueSpace, Inc. Being ubiquitous and social are the means displaying who you are. What you actually are is the core product: Authenticity (being yourself) is useless if you are not interesting and in some ways not remarkable.. Good Slides. Enjoyed them. 1 year ago
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  • 3MUKPLC 3M UK at 3M UK The slides look awesome! Did you know we’re currently running a competition to win a 3M PocketProjector MP180? This fits perfectly in the ‘3MGenius’ category. To enter, simply tag your presentation with ‘3MGenius’ to be entered. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted! 3 years ago
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  • forto1984 forto1984 I want embed this slide into my forex blog http://forexblogtrading.com
    This is the best example I saw. Thanks!
    3 years ago
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  • charlottemila charlottemila Thanks for sharing such an amazing explanation through nicely built presentation. I have website: http://www.coffret-relaxation.com/ that I wish to embed this slide into them. I hope you don’t mind. Thanks. 3 years ago
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  • peter4795 peter4795 I learned quite a bit here. Thanks for sharing such excellent presentation.
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    3 years ago
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  • jackmeeks jackmeeks Awesome PowerPoint. I look forward to looking at your other slide shows
    http://justthinkwiiican.com/archives/3
    4 years ago
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  • JohnP1970 JohnP1970 Very Nice and Informative Presentation..... Thank You Soo Much


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    4 years ago
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  • DavidRVT David Rachlin, CEO, Specialized in Brand & Business Development at Ben & Jerry's Ice Cream, Boursin Cheese, SodaStream Excellent Presentation Video by David Armano 4 years ago
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  • apnerve praveen kumar, Frontend Developer at ThoughtWorks awesome presentation!! 4 years ago
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  • benetmaria Benet M. Marcos, Director del Curso Superior Social Media Management. Fundador de Habla Social Media at SocialMediaBlog.es Really great slides. Thanks for sharing! 4 years ago
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