Brand "U.0"
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Brand "U.0"

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"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In ...

"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."

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  • Being ubiquitous and social are the means displaying who you are. What you actually are is the core product: Authenticity (being yourself) is useless if you are not interesting and in some ways not remarkable.. Good Slides. Enjoyed them.
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Brand "U.0" Brand "U.0" Presentation Transcript

  • this is a product Photo: http://www.flickr.com/photos/marcgutierrez/326716360/
  • this is a logo
  • this is a brand. Photo: http://www.flickr.com/photos/jimsk/128131281/
  • “A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
  • interactions + feelings = brands
  • celebrities are brands
  • celebrity influence
  • now people are too Photo: http://flickr.com/photos/12037949715@N01/110957444/
  • “micro-celebrity” influence