4. ReTweet Etiquette
• Leave room (120 chars).
• Do not start the ReTweet with an @ sign.
• Give credit.
• Try to keep as much of the original tweet intact as
possible.
5. Why do I Want ReTweets?
• Followers
• Buzz
• Traffic
15. ReTweet Cascades
• The likelihood of a tweet being ReTweeted increases
dramatically each time it is ReTweeted.
• Social Proof.
• Implicit Call-to-Action.
17. Getting Your Content ReTweeted
• Display Tweet-It Buttons (http://twitter.grader.com).
• Ask for the ReTweet (politely).
• Publish during the ReTweet window.
• “Seed” content to popular Twitter users.