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Shift Happens Ppt

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Social media presentation for joint conference of Newspaper Association of america and American Society of newspaper Editors

Social media presentation for joint conference of Newspaper Association of america and American Society of newspaper Editors

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Transcript

  • 1.  
  • 2. Four years ago on April 20, 2004 NAA - ASNE Convention Washington, D.C. 2004
  • 3. President Bush greets publishers and editors as “members of the Politburo.”
  • 4. Sen. Hillary Clinton says she’s not considering a run for president.
  • 5. I warn that newspapers are steering into an iceberg.
  • 6. You can’t make this stuff up.
  • 7. Shift happens.
  • 8. The 2008 Capital Conference Learning Lab on social media
  • 9.  
  • 10. the precipitous moment Newseum opens: 500 years of news @ about $1 million per year
  • 11. “ Few believe that newspapers in their current printed form will survive. Newspaper companies are losing advertisers, readers, market value, and, in some cases, their sense of mission at a pace that would have been barely imaginable just four years ago.” ERIC ALTERMAN, The New Yorker March 31, 2008 I’M IN DENIAL
  • 12. “ I know I asked for ice, but this is ridiculous.” -- John Jacob Astor at the bar of the Titanic WHAT’S NEXT v.2004
  • 13.  
  • 14. social media
  • 15. social networking then
  • 16. and now
  • 17. 2008 April 14 suspended disbelief NAA - ASNE - NEXPO ’08 Capital Conference
  • 18. Bebo founders will make $600m Michael and Xochi Birch Founded Bebo in 2005
  • 19. new york london miami > the We Media story
  • 20. the five organizing principles of We Media
  • 21. participation the five organizing principles of We Media
  • 22. participation openness the five organizing principles of We Media
  • 23. participation openness conversation the five organizing principles of We Media
  • 24. participation openness conversation community the five organizing principles of We Media
  • 25. participation openness conversation community connectedness the five organizing principles of We Media
  • 26. the corner social networks news organizations participatory proprietary open controlling conversations lectures virtual physical connected distributed
  • 27. “ I’m letting my nemesis define me.” Cartoonbank
  • 28. the way out off the couch
  • 29. maya, 23 assistant to investment banker digital native, content creator music photography finance fashion videos politics social causes travel news
  • 30. maya’s screens I’ll accept these stories I’ll accept these ads I’ll accept these emails
  • 31. maya’s network I’ll share with 100 friends
  • 32. who share with 100 friends
  • 33. within six steps . . .
  • 34. we live in exponential times
  • 35.  
  • 36.  
  • 37. which is more than the previous 5,000 years
  • 38. NYT.com and top ten news sites combined create only .3% of total posts and links yet . . .
  • 39. we the paradox 70% mindful of the importance of journalism
  • 40. we 36% satisfied with traditional news sources
  • 41.  
  • 42. each of us leaves a digital footprint
  • 43. mine, so far this year
  • 44. the equivalent of 25,000 trees, printed
  • 45. MySpace Over 200 million registered users
  • 46. if MySpace were a country, it would be the 11th largest
  • 47. the MySpace mindset socialprise
  • 48. Targeted media buys co-creators communities value propostion
  • 49. how to socialprise
  • 50. tag all content is miscellaneous
  • 51. feed websites are so yesterday
  • 52. link the ethic of reciprocity
  • 53. blog
  • 54. enable
  • 55. personalize solutions needs context of use individual
  • 56. integrate all news has a long social life
  • 57. rate
  • 58. ask for ideas
  • 59. monetize each piece of information has a value proposition
  • 60. www.myspace.com/yuri_arcurs Freelance photographer Sells 400,000 stock photos per year 44,000 Google references Earns $25,000 month think like a 29-year old
  • 61. analyze
  • 62. make great stories
  • 63. share
  • 64. NAA blog post & slides at: www.ifocos.org
  • 65. thanks! dale @ ifocos.org