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Susan Jacobson (2011) focuses her study on the website of the New York Times, nytimes.com. Specifically, she focuses on the changes that occur in the journalism of the New York Times when their news is transcoded to their website. Some of the parameters measured for change include: the storytelling intent, the nature of reporting (objective, subjective or analytical), and perspectives of narration. The study reviewed 479 packages posted on the website of the New York Times (nytimes.com), out of a total of more than 25000 packages posted between the years 2000 and 2008.

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  1. 1. WorldU.S.PoliticsNew YorkBusinessDeal bookTechnologySportsOlympicsScienceHealthArts Sama AlzahraniStyle 13 Aug 2012Opinion
  2. 2.  According to (Manovich 2), Transcoding refersto “the changes that occur due to translating anestablished cultural product into a newtechnology”. Journalism of New York Timeshas been transcoded from print todigital in the past 12 years.
  3. 3. Of special interest to the researcherswere:• the relationship between the onlinemultimedia material and materialappearing in print and the presence offeedback mechanisms and interactivefeatures in the multimedia packages.
  4. 4. “The number and sophistication ofthe multimedia packages grew overtime to include new interfaces thatincorporated elements native todigital environments such as hypertextual links, interactivity, andelements borrowed from digitalgames and social media tools”(Jacobson 4).
  5. 5. Features observed in the interactive packages. present on the site Videos were often made as stand-alone content. Photo slideshows were often used in conjunction with newspaper stories, although the online packages contained almost twice the number of photos on newspaper stories. The style of reporting in the online platform exhibited extensive variation with the print media. Stories on the online platform had a personal signature and offered broader facts, in stark contrast to the brief first-person statements in print editions
  6. 6. VIDEO: NY TIMES: USAIN BOLT VS.116 YEARS OF OLYMPIC SPRINTERSThe video on Usain Bolt can be regarded as a .stand alone contenthttp://creativity-online.com/work/ny-times-usain-bolt-
  7. 7. BMX Cycling QuarterfinalsLittle Camaraderie, Plentyof Crashes at BMX RacesAn example of mediapackage on nytimes.com
  8. 8. Use of Photo Slides by NewYork times.The photo slides in the NY times give around up of all the highlights that werewitness at the London Olympics
  9. 9. Use of Photo Slides by NewYork times.The photo slides in the NY times gives aclear understanding of the lifestyle inLondon. The slides are under the genre artand design.http://www.nytimes.com/slideshow/2012/07/27/arts/de
  10. 10. The nytimes.com reporter wrote a compelling story on the accusations against Bank on Iran Deals that surprised the U.S. http://thunderfeeds.com/re ader/news/iran-SILVER-GREENBER accusations-against-bank-nytimes .com reporter surprised-regulators-too- new-york-times
  11. 11. From the graph it is evidentthat the first personperspective is able toenjoy more interactivefeatures than a thirdperson perspective.http://firstlook.blogs.nytimes.com/category/interactive-features/
  12. 12. The multi media packages offer a lot of information to aspiringjournalists.For example, a Nytimes editor Tyler Manaukian has a multimediajournalist blogThat offer analysis of an effective multimedia package.http://tmanoukian.wordpress.com/tag/new-york-times/Another site that that focuses on transcoding the news andhas a full report on multimedia journalism is :http://nms.sagepub.com/content/14/5/867.abstracti
  13. 13. Face book is one the mostcommon means ofcommunication in thisdigital world. Nytimeshas a face book account inwhich they interact withthere subscribers.http://www.nytimes.com/2012/06/11/opinion/wising-up-to-facebook.html?_r=1
  14. 14. Nytime.com also has numerousflowers on tweeter one can getthe breaking news from theirtweeter accounts.
  15. 15. Transcoding refers to the changes that occur dueto translating an established cultural product into anew technology.Journalism on nytimes.com has been transcodedfrom print to web based packages as shownearlier.
  16. 16. The number and sophistication of multimediaIt remains to be seen whether video stories
  17. 17. ActivityIn groups, discuss the following questions and : tweet your answers to #mdia5003 How do you think the invariable web package growth will change journalism in future? Will it be affected positively or negatively?
  18. 18.  References GoodeRefre, L. "Social news, citizen journalism and democracy." New Media & Society 11.8 (2009): 1287–1305. Jacobson, S. "Transcoding the news: An investigation into multimedia journalism published on nytimes.com 2000 -2008." New Media & Society 0.0 (2001): 1-19. Web. Barnhurst, K. "The form of reports on US newspaper Internet sites, an update." Journalism 11.4 (2010): 555-566. Web.
  19. 19.  Landow, G. Hypertext 3.0: Critical Theory and New Media in an Era of Globalization. Baltimore: Johns Hopkins University Press, 2006. Print. Lillie, J. "How and why journalists create audio slideshows." Journalism Practice 5.3 (2011): 350–365. Web. Manovich, L. The Language of New Media. Cambridge: MIT Press, 2001. Print.