The document discusses the decline of traditional newspapers and the rise of social media by 2008, highlighting how newspapers are losing advertisers and readers at an alarming rate. It emphasizes the importance of participatory media principles, such as openness and community, in the evolving digital landscape. The author reflects on the changing nature of news consumption and the emergence of new platforms like MySpace in the age of digital natives.

2. Four years ago on April 20, 2004 NAA - ASNE Convention Washington, D.C. 2004

3. President Bush greets publishers and editors as “members of the Politburo.”

4. Sen. Hillary Clinton says she’s not considering a run for president.

5. I warn that newspapers are steering into an iceberg.

6. You can’t make this stuff up.

7. Shift happens.

8. The 2008 Capital Conference Learning Lab on social media

10. the precipitous moment Newseum opens: 500 years of news @ about $1 million per year

11. “ Few believe that newspapers in their current printed form will survive. Newspaper companies are losing advertisers, readers, market value, and, in some cases, their sense of mission at a pace that would have been barely imaginable just four years ago.” ERIC ALTERMAN, The New Yorker March 31, 2008 I’M IN DENIAL

12. “ I know I asked for ice, but this is ridiculous.” -- John Jacob Astor at the bar of the Titanic WHAT’S NEXT v.2004

14. social media

15. social networking then

16. and now

17. 2008 April 14 suspended disbelief NAA - ASNE - NEXPO ’08 Capital Conference

18. Bebo founders will make $600m Michael and Xochi Birch Founded Bebo in 2005

19. new york london miami > the We Media story

20. the five organizing principles of We Media

21. participation the five organizing principles of We Media

22. participation openness the five organizing principles of We Media

23. participation openness conversation the five organizing principles of We Media

24. participation openness conversation community the five organizing principles of We Media

25. participation openness conversation community connectedness the five organizing principles of We Media

26. the corner social networks news organizations participatory proprietary open controlling conversations lectures virtual physical connected distributed

27. “ I’m letting my nemesis define me.” Cartoonbank

28. the way out off the couch

29. maya, 23 assistant to investment banker digital native, content creator music photography finance fashion videos politics social causes travel news

30. maya’s screens I’ll accept these stories I’ll accept these ads I’ll accept these emails

31. maya’s network I’ll share with 100 friends

32. who share with 100 friends

33. within six steps . . .

34. we live in exponential times

37. which is more than the previous 5,000 years

38. NYT.com and top ten news sites combined create only .3% of total posts and links yet . . .

39. we the paradox 70% mindful of the importance of journalism

40. we 36% satisfied with traditional news sources

42. each of us leaves a digital footprint

43. mine, so far this year

44. the equivalent of 25,000 trees, printed

45. MySpace Over 200 million registered users

46. if MySpace were a country, it would be the 11th largest

47. the MySpace mindset socialprise

48. Targeted media buys co-creators communities value propostion

49. how to socialprise

50. tag all content is miscellaneous

51. feed websites are so yesterday

52. link the ethic of reciprocity

53. blog

54. enable

55. personalize solutions needs context of use individual

56. integrate all news has a long social life

57. rate

58. ask for ideas

59. monetize each piece of information has a value proposition

60. www.myspace.com/yuri_arcurs Freelance photographer Sells 400,000 stock photos per year 44,000 Google references Earns $25,000 month think like a 29-year old

61. analyze

62. make great stories

63. share

64. NAA blog post & slides at: www.ifocos.org

65. thanks! dale @ ifocos.org