Overview - Social Media


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  • Overview - Social Media

    1. 1. Social Media Marketing
    2. 2. What It’s Not...
    3. 3. What It’s Not... Advertising on Facebook Spamming Forums Pasting Links Automation
    4. 4. What Is Social Media Marketing? Reputation Management Collaboration Creating Value Giving Soft Sell
    5. 5. “ Engaging with the consumer and providing value.
    6. 6. Why Social Media Marketing? Interruption Marketing No Longer Works. Permission Marketing
    7. 7. Expand Your Sphere
    8. 8. Expand Your Sphere Friend of a Friend Concept
    9. 9. Reputation Management
    10. 10. Reputation Management “If you look in the dictionary under the word "Exceptional" you will find Linda Craft and her team. No one can compare to the level of service and expertise that she brings to all real estate transactions.”
    11. 11. Reputation Management Two house views in two weeks, second one taking another look and maybe making an offer. my real estate agent freaking rawks. http://twitter.com/spikester/statuses/1207625367 Looking for recommendations for an experienced real estate agent in San Diego. http://twitter.com/gavdana/statuses/1204643098 I am tired of cleaning for an open house that no one is going to come to bc my real estate agent sucks!!!!!!!!! http://twitter.com/Jmcelroy25762/status/ Things I didn't need today... stress from old real estate agent being a PITA. http://twitter.com/fengshuiguy/statuses/1201317805
    12. 12. Reputation Management
    13. 13. New Business
    14. 14. Existing Clients
    15. 15. Social Media Facts Not Just for Teens Women over 55 are the fastest growing demographic on Facebook Twitter is the fastest growing Social Network New Job Description: Social Media Managers It saves time, not creates more work
    16. 16. Convinced? Let’s Get Started
    17. 17. Levels of Engagement
    18. 18. Levels of Engagement Visiting Social Networks •Trolling for keywords •Harvesting emails •Spamming
    19. 19. Levels of Engagement Joining Social Networks •ProfileOptimization •Puffing •Mediocre SEO •Only an Online Resume
    20. 20. Levels of Engagement Interacting on Social Networks •Submit Content •Build Connections •Some Success Possible •Possible Frustration
    21. 21. Levels of Engagement Engaging on Social Networks •Provide Value •Trusted Advisor •People Seek You •Huge SEO Value
    22. 22. Rules of Engagement The Online Cocktail Party •Meet people •Start conversations •Listen to what others have to say •Help others with their questions
    23. 23. Rules of Engagement Even Better Than a Cocktail Party •Everything is archived so others can benefit from your advice •You have a much larger audience •You can offer help in public, not just in private
    24. 24. Rules of Engagement Different Social Networks = Different Rules
    25. 25. Why Multiple Social Networks?
    26. 26. Social Media as a Marketing Strategy Publish. Share. Network. Promote.
    27. 27. Share.
    28. 28. Social Media Marketing Publishing Content •Blog Content •Photos •Videos •What are others “publishing” about you?
    29. 29. Sharing Content
    30. 30. Social Media Marketing Sharing Content •Links •News Stories •Photos and Videos •Are others “sharing” your content?
    31. 31. Social Media Marketing Networking •Personal •Professionally •Take a genuine interest in what others are doing •Be the “Trusted Advisor”
    32. 32. Social Media for SEO Achieve Better Ranking. Reach More.
    33. 33. Social Media Marketing Search Engine Optimization •Profile Page •Backlinks - Endorsements •Build Credibility •Expand Your Online Reach
    34. 34. “We Knew The Web Was Big But...” “One Trillion Unique Pages” Growing by “several billion” each day
    35. 35. Email Drip Marketing Why It Doesn’t Work For Me Checking email… Delete, Scan, Read, Reply Checking Social Media Sites… Scan, Read, Reply
    36. 36. “The Second Internet” http://blog.ckginternational.com/2009/09/15/facebook-seo/
    37. 37. More than 300 million active users More than 100 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older Average user has 120 friends on the site More than 6 billion minutes are spent on Facebook each day More than 40 million users update their statuses at least once each day More than 10 million users become fans of Pages each day There are more than 65 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
    38. 38. 50 Million Market Audience Mark •Radio :38 years •TV: 13 years •Internet: 4 years •Ipod: 3 years •Facebook: 2 years
    39. 39. Quick Tip About Profiles •Dump the 3rd person talk •Show Value •Link Link Link •Show your personality •Make it complete (and unique)
    40. 40. Facebook as an Operating System
    41. 41. Segment Your Friends via List
    42. 42. Segment Your Friends via List
    43. 43. Know When To Engage Social Triggers Home Renovations, Area Info, Job Moves, Business Changes, Change of Family Dynamics, Financial Concerns, etc.
    44. 44. Like, Comment & Share Staying Top Of Mind •LikeComment Share (remember social triggers) •Contributing •Commenting on what others have submitted.
    45. 45. Free Advertising – The Sidebar Based on number of “likes” and “comments”
    46. 46. Covert Advertising Don’t Advertise. Get Others to Do It.
    47. 47. Birthdays – Comment, iLike, Video Don’t just be “one of many”
    48. 48. Photo Sharing Facebook is the largest photo sharing site on the internet
    49. 49. Events
    50. 50. Facebook Notes Notes can be limited based on lists
    51. 51. Facebook Mobile
    52. 52. Say Hello to Your New Database.
    53. 53. Drive more traffic and increase your SEO
    54. 54. Why YouTube? “No One Searches YouTube for Homes”
    55. 55. Universal Search
    56. 56. YouTube Optimize Your Videos for Universal Search The File Name: movie1.avi or apogee-condo.avi Title and Description Tags Comments
    57. 57. YouTube Getting Started User Profile Full Information Link! Channel Page Guru Channel Type Customize for Your Brand
    58. 58. YouTube Additional Benefits Easy to embed Organic traffic from links within your description Be seen as the expert Reinforce branding (custom channel page)
    59. 59. YouTube Channel Page
    60. 60. YouTube Video Content Listings Neighborhoods / Condos Areas / Cities Region Video Blogging Fun
    61. 61. YouTube Video Content http://www.youtube.com/watch?v=dpXrNOTl_84
    62. 62. search.twitter.com engagement points... “anyone” “anyone know” “looking for”