getting more

seller leads
Friday, October 18, 13
Seller Leads
Short Sales
Foreclosures
REO
FSBO

Friday, October 18, 13
Quality Seller Leads
without the road blocks

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Average Conversion Rate
pay per click

4%
(not industry specific)

Friday, October 18, 13
24%

conversion rate

Friday, October 18, 13
eliminate the variables

Friday, October 18, 13
Friday, October 18, 13
Here’s How We Did It...

Friday, October 18, 13
Postcard Front #1

Friday, October 18, 13
Postcard Front #2

Friday, October 18, 13
Postcard Back Example

Friday, October 18, 13
Friday, October 18, 13
The Form

Details Matter.

If you don’t need it,
don’t ask for it!
(plus, it gives you an excuse for follow-up)

Friday, O...
How did you hear about us?
When is the best time for (agent
name) to meet with you?
Do you own your home, rent, or
is it v...
The Form

Details Matter.

Their Contact Info
(make them think it’s for them, not you)

Friday, October 18, 13
Friday, October 18, 13
The Form

Details Matter.

Ask Why.
(let them tell you their motivation)

Friday, October 18, 13
Friday, October 18, 13
The Form

Details Matter.

Respect Privacy
(you need this for conversion and for Adwords)

Friday, October 18, 13
Reinforce Your Brand

“view through” conversions

Friday, October 18, 13
it’s all about staying

“Top of Mind”

Friday, October 18, 13
Retargeting
once they go to your site, your
ads need to be everywhere!

Friday, October 18, 13
Friday, October 18, 13
Show Sellers you are a

Marketing Machine

Friday, October 18, 13
the goal here is the
“view through” conversion

Friday, October 18, 13
They see your ad but do not click
(branding)

They later go to your site
and complete a form
(conversion)

Friday, October...
14 “view through” conversions

Friday, October 18, 13
Friday, October 18, 13
14 “view through” conversions

Friday, October 18, 13
I would like you
to list our home
...and that wasn’t even your listing....
I figured, anyone who knows how
to do that knows...
Advertise Your Listings
(using retargeting)

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Doesn’t this focus on buyers?

Friday, October 18, 13
1. Exposes your listings to more potential
buyers
2.It makes your sellers VERY happy
3.Most importantly, it gets potential...
Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
what worked best?

the seller targeted site

Friday, October 18, 13
Friday, October 18, 13
Friday, October 18, 13
Landing Page Optimization
short form
testimonial
privacy assurance
above the fold
unbranded domain

Friday, October 18, 13
The Results

Friday, October 18, 13
Stats
FindMyHousesValue.com

Friday, October 18, 13
Stats
FindTheValue.com

Friday, October 18, 13
Stats
FindThePrice.com

Friday, October 18, 13
Friday, October 18, 13
Stats
FindTheValue.ca

Friday, October 18, 13
FindTheValue.ca

Friday, October 18, 13
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How Real Estate Agents Can Get More Seller Leads

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How Real Estate Agents Can Get More Seller Leads

  1. 1. getting more seller leads Friday, October 18, 13
  2. 2. Seller Leads Short Sales Foreclosures REO FSBO Friday, October 18, 13
  3. 3. Quality Seller Leads without the road blocks Friday, October 18, 13
  4. 4. Friday, October 18, 13
  5. 5. Friday, October 18, 13
  6. 6. Average Conversion Rate pay per click 4% (not industry specific) Friday, October 18, 13
  7. 7. 24% conversion rate Friday, October 18, 13
  8. 8. eliminate the variables Friday, October 18, 13
  9. 9. Friday, October 18, 13
  10. 10. Here’s How We Did It... Friday, October 18, 13
  11. 11. Postcard Front #1 Friday, October 18, 13
  12. 12. Postcard Front #2 Friday, October 18, 13
  13. 13. Postcard Back Example Friday, October 18, 13
  14. 14. Friday, October 18, 13
  15. 15. The Form Details Matter. If you don’t need it, don’t ask for it! (plus, it gives you an excuse for follow-up) Friday, October 18, 13
  16. 16. How did you hear about us? When is the best time for (agent name) to meet with you? Do you own your home, rent, or is it vacant? What is your mailing address? Friday, October 18, 13
  17. 17. The Form Details Matter. Their Contact Info (make them think it’s for them, not you) Friday, October 18, 13
  18. 18. Friday, October 18, 13
  19. 19. The Form Details Matter. Ask Why. (let them tell you their motivation) Friday, October 18, 13
  20. 20. Friday, October 18, 13
  21. 21. The Form Details Matter. Respect Privacy (you need this for conversion and for Adwords) Friday, October 18, 13
  22. 22. Reinforce Your Brand “view through” conversions Friday, October 18, 13
  23. 23. it’s all about staying “Top of Mind” Friday, October 18, 13
  24. 24. Retargeting once they go to your site, your ads need to be everywhere! Friday, October 18, 13
  25. 25. Friday, October 18, 13
  26. 26. Show Sellers you are a Marketing Machine Friday, October 18, 13
  27. 27. the goal here is the “view through” conversion Friday, October 18, 13
  28. 28. They see your ad but do not click (branding) They later go to your site and complete a form (conversion) Friday, October 18, 13
  29. 29. 14 “view through” conversions Friday, October 18, 13
  30. 30. Friday, October 18, 13
  31. 31. 14 “view through” conversions Friday, October 18, 13
  32. 32. I would like you to list our home ...and that wasn’t even your listing.... I figured, anyone who knows how to do that knows how to market a home and get it sold! Friday, October 18, 13
  33. 33. Advertise Your Listings (using retargeting) Friday, October 18, 13
  34. 34. Friday, October 18, 13
  35. 35. Friday, October 18, 13
  36. 36. Friday, October 18, 13
  37. 37. Doesn’t this focus on buyers? Friday, October 18, 13
  38. 38. 1. Exposes your listings to more potential buyers 2.It makes your sellers VERY happy 3.Most importantly, it gets potential sellers interested in your marketing approach Friday, October 18, 13
  39. 39. Friday, October 18, 13
  40. 40. Friday, October 18, 13
  41. 41. Friday, October 18, 13
  42. 42. what worked best? the seller targeted site Friday, October 18, 13
  43. 43. Friday, October 18, 13
  44. 44. Friday, October 18, 13
  45. 45. Landing Page Optimization short form testimonial privacy assurance above the fold unbranded domain Friday, October 18, 13
  46. 46. The Results Friday, October 18, 13
  47. 47. Stats FindMyHousesValue.com Friday, October 18, 13
  48. 48. Stats FindTheValue.com Friday, October 18, 13
  49. 49. Stats FindThePrice.com Friday, October 18, 13
  50. 50. Friday, October 18, 13
  51. 51. Stats FindTheValue.ca Friday, October 18, 13
  52. 52. FindTheValue.ca Friday, October 18, 13

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