Break, burn or ban the Box
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Break, burn or ban the Box



This is a presentation of Cyriel Kortleven ( about thinking outside the box and exploring different skills to give your creativity a boost.

This is a presentation of Cyriel Kortleven ( about thinking outside the box and exploring different skills to give your creativity a boost.



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    Break, burn or ban the Box Break, burn or ban the Box Presentation Transcript

    • Break, Burn or Ban the Box @CyrielKortleven
    • @ Jacob Bøtter
    • YES AND
    • Menu of Today • What’s inside the Box - the Curse of Knowledge • From Best to Next practices • Skills to give yourself a creative boost – Y es and – suspend your judgement – E xplore - discover the world with different eyes – S uppose ... – imagination + art of questions – A ssociate – create flexible connections – N ext idea - divergence – D o it NOW – make it happen
    • What’s inside the Box? The Curse of Knowledge
    • Atetniton ... Dnager! 
 Tihs sesosin can dmaage yuor eixsting thiknnig patetrns. Tihs cnhage can casue an uncfomrtoable fenelig and smoe ressitance. If you suvivre tihs porcess tehn you wlil get acecss to an abunadnce of iedas, an oepn atitutde and a new wolrd of psosibiilites. And taht is jsut the bengining. You hvae been wraned.
    • Our daily lives exist of 95% of logical thinking
    • The Curse of Knowledge
    • So far the colours
    • The human brain is a powerful pattern maker, a good pattern user but a poor pattern breaker.
    • The human brain is a jungle
    • Thinking patterns are the highways of the brain
    • Expiration date for rules ! ! ! ! ! Review every rule at least once / 5 years
    • “Out of the Box or Out of Business.” ! — Cyriel Kortleven
    • Start diverge converge action The creative process
    • ideas time Best practices Next practices Craziness! relevant ideas
    • A creative mindset 6 skills to boost your creativity
    • Yes and [suspend judgement]
    • « Now look what you’ve done !! »
    • Look out for the idea killers
    • The YES BUT chair @ Studio Roosegaarde
    • Pillowfight in central station Ibis hotel vouchers
    • Square melons
    • Tip #1 - the 3 minutes rule. Invite your colleagues in the next meeting to experiment with 3 minutes ‘Yes and’. During 3 minutes, nobody can use an ideakiller and you have to say Yes and ... and add to that idea. 
 After 3 minutes, you will have a lot of ideas and then make a selection of the top-ideas (or part of an idea). Another advantage is that the 3-minute-rule have increased the chance of implementation because more people have contributed. The biggest risk is that you might have lost 3 minutes.
    • Explore [discover the world with different eyes]
    • Seven things you didn’t see before … … in this room.
    • Busstop for Alzheimer-patients
 (Benrath Senior Centre in Düsseldorf)
    • Tip #2 - How would ... solve the problem? By exploring the problem or challenge from a different perspective, a lot of new approaches might become clear. Ask the question: How would ‘a child of 7 years old’ solve the problem? What would ‘Steve Jobs’ do to find solutions? What would ‘Google’ do if they where in this situation? ... Be inspired by the new views and make sure that you ‘translate’ those ideas again in your own context.
    • Suppose ... [use your imagination]
    • What if...
    • The impossible is only temporary [Cassius Clay]
    • The Burning Man
    • Tip #3 - Use random pictures to get ideas Stimulate your imagination by taking a magazine (that has nothing to do with the problem that your tackling) and open the magazine at a random page. Use the first picture that is on that page or that’s on the next or previous page and use it as stimulation to find new ideas. How can this picture help us to find new ideas for our challenge?
    • Associate – create flexible connectionsAssociate [create new connections]
    • Flower-association
    • Chain-association
    • Associate – create flexible connectionsCreate a connection between: - X - Y - Z - - X - Y -
    • Tip #4 - Create a flower association Take one of the key-words from the challenge and form a flower association around that word. Try to come up with at least 25 associations. Then pick the ‘weirdest’ association and use it to generate more ideas for the original challenge.
    • Next idea [diverge]
    • What doesn’t belong here? ! ! A E I F U
    • Tip #5 - Look for more alternatives A very quick method to generate a lot of ideas is the brainwriting-method. Give everybody a piece of paper and ask the participants to write down as many ideas as possible. After 3 minutes, ask the people to give their paper to their neighbour at the right. Be inspired by the ideas on the paper and continue. During the diverging, quantity is more important than quality.
    • Do it NOW [making ideas happen]
    • Ready ... Fire ... Aim!
    • [Yogi Berra]
    • “Failure is not an option. It’s a privilege for those who try.”
    • “ A nearling is a positive word for something that you did with the right intentions, 
 which has not (yet) led to the right result. ”
    • Be proud! You can be proud of nearlings because: 1. You started an initiative 2. You may have moved others 3. Maybe it led you to something that was successful 4. You need many nearlings, for a few successes 5. You learned from it 6. ...
    • Do you really ... really ... want to go for it? Then make a first step within 24 hours and make sure you fail and learn fast.
    • Develop a survival version!
    • Tip #6 - Ready, Fire, Aim
 Quote from Paul McCarthy - Australian Rockstar-marketeer
 ! If you really ... really ... want to go for an idea, sometimes it’s good to skip the business plans, committees, meetings and building a perfect case- study before you get into action. Having a bigger goal is very good and it’s good to take some very small steps very quickly so you can fail and learn
    • When you always do what you’ve
 always done, you‘ll always get 
 what you’ve always got.
    • Handout slides Link to all youtube movies PDF with ideakillers Stay in touch with Cyriel ! Looking for more inspiration?