Break,
Burn
or
Ban the Box
@CyrielKortleven
@ Jacob Bøtter
YES AND
Menu of Today
• What’s inside the Box - the Curse of Knowledge
• From Best to Next practices
• Skills to give yourself a c...
What’s inside the Box?
The Curse of Knowledge
Atetniton ... Dnager!


Tihs sesosin can dmaage yuor eixsting
thiknnig patetrns. Tihs cnhage can casue an
uncfomrtoable fe...
Our daily lives exist of 95% of logical thinking
The Curse of Knowledge
So far the colours
The human brain is a powerful
pattern maker, a good pattern user
but a poor pattern breaker.
The human brain is a jungle
Thinking patterns
are the highways
of the brain
Expiration date
for rules
!
!
!
!
!
Review every
rule at least
once / 5 years
“Out of the Box or
Out of Business.”
!
— Cyriel Kortleven
Start
diverge
converge
action
The creative process
ideas
time
Best
practices
Next practices
Craziness!
relevant
ideas
A creative mindset
6 skills to boost your creativity
Yes and [suspend judgement]
« Now look what you’ve done !! »
Look out for the idea killers
www.ideakillers.net
The YES BUT chair @ Studio Roosegaarde
Pillowfight in central station
Ibis hotel vouchers
Square melons
Tip #1 - the 3 minutes rule.
Invite your colleagues in the next meeting to
experiment with 3 minutes ‘Yes and’. During 3
m...
Explore [discover the world with different eyes]
Seven things you didn’t see before …
… in this room.
Busstop for Alzheimer-patients



(Benrath Senior Centre in Düsseldorf)
Tip #2 - How would ... solve the problem?
By exploring the problem or challenge from a different
perspective, a lot of new...
Suppose ... [use your imagination]
What if...
The impossible
is only
temporary
[Cassius Clay]
The Burning Man
Tip #3 - Use random pictures to get ideas
Stimulate your imagination by taking a magazine (that
has nothing to do with the...
Associate – create flexible connectionsAssociate [create new connections]
Flower-association
Chain-association
Associate – create flexible connectionsCreate a connection between:
- X - Y - Z -
- X - Y -
Tip #4 - Create a flower association
Take one of the key-words from the challenge
and form a flower association around tha...
Next idea [diverge]
What doesn’t belong here?
!
!
A E I F U
Tip #5 - Look for more alternatives
A very quick method to generate a lot of ideas is
the brainwriting-method. Give everyb...
Do it NOW [making ideas happen]
Ready ...
Fire ...
Aim!
[Yogi Berra]
“Failure is not an option. It’s a privilege for
those who try.”
“ A nearling is a
positive word for
something that
you did with the
right intentions, 

which has not
(yet) led to the
rig...
Be proud!
You can be proud of nearlings because:
1. You started an initiative
2. You may have moved others
3. Maybe it led...
Do you really ... really ... want to go for it?
Then make a first step within 24 hours
and make sure you fail and learn fa...
Develop a survival version!
Tip #6 - Ready, Fire, Aim

Quote from Paul McCarthy - Australian Rockstar-marketeer

!
If you really ... really ... want t...
When you always do what you’ve

always done, you‘ll always get 

what you’ve always got.
Handout slides
Link to all youtube movies
PDF with ideakillers
Stay in touch with Cyriel
!
cyriel@cyrielkortleven.com
Look...
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
Break, burn or ban the Box
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Break, burn or ban the Box

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This is a presentation of Cyriel Kortleven (www.cyrielkortleven.com) about thinking outside the box and exploring different skills to give your creativity a boost.

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Break, burn or ban the Box

  1. 1. Break, Burn or Ban the Box @CyrielKortleven
  2. 2. @ Jacob Bøtter
  3. 3. YES AND
  4. 4. Menu of Today • What’s inside the Box - the Curse of Knowledge • From Best to Next practices • Skills to give yourself a creative boost – Y es and – suspend your judgement – E xplore - discover the world with different eyes – S uppose ... – imagination + art of questions – A ssociate – create flexible connections – N ext idea - divergence – D o it NOW – make it happen
  5. 5. What’s inside the Box? The Curse of Knowledge
  6. 6. Atetniton ... Dnager! 
 Tihs sesosin can dmaage yuor eixsting thiknnig patetrns. Tihs cnhage can casue an uncfomrtoable fenelig and smoe ressitance. If you suvivre tihs porcess tehn you wlil get acecss to an abunadnce of iedas, an oepn atitutde and a new wolrd of psosibiilites. And taht is jsut the bengining. You hvae been wraned.
  7. 7. Our daily lives exist of 95% of logical thinking
  8. 8. The Curse of Knowledge
  9. 9. So far the colours
  10. 10. The human brain is a powerful pattern maker, a good pattern user but a poor pattern breaker.
  11. 11. The human brain is a jungle
  12. 12. Thinking patterns are the highways of the brain
  13. 13. Expiration date for rules ! ! ! ! ! Review every rule at least once / 5 years
  14. 14. “Out of the Box or Out of Business.” ! — Cyriel Kortleven
  15. 15. Start diverge converge action The creative process
  16. 16. ideas time Best practices Next practices Craziness! relevant ideas
  17. 17. A creative mindset 6 skills to boost your creativity
  18. 18. Yes and [suspend judgement]
  19. 19. « Now look what you’ve done !! »
  20. 20. Look out for the idea killers www.ideakillers.net
  21. 21. The YES BUT chair @ Studio Roosegaarde
  22. 22. Pillowfight in central station Ibis hotel vouchers
  23. 23. Square melons
  24. 24. Tip #1 - the 3 minutes rule. Invite your colleagues in the next meeting to experiment with 3 minutes ‘Yes and’. During 3 minutes, nobody can use an ideakiller and you have to say Yes and ... and add to that idea. 
 After 3 minutes, you will have a lot of ideas and then make a selection of the top-ideas (or part of an idea). Another advantage is that the 3-minute-rule have increased the chance of implementation because more people have contributed. The biggest risk is that you might have lost 3 minutes.
  25. 25. Explore [discover the world with different eyes]
  26. 26. Seven things you didn’t see before … … in this room.
  27. 27. Busstop for Alzheimer-patients
 
 (Benrath Senior Centre in Düsseldorf)
  28. 28. Tip #2 - How would ... solve the problem? By exploring the problem or challenge from a different perspective, a lot of new approaches might become clear. Ask the question: How would ‘a child of 7 years old’ solve the problem? What would ‘Steve Jobs’ do to find solutions? What would ‘Google’ do if they where in this situation? ... Be inspired by the new views and make sure that you ‘translate’ those ideas again in your own context.
  29. 29. Suppose ... [use your imagination]
  30. 30. What if...
  31. 31. The impossible is only temporary [Cassius Clay]
  32. 32. The Burning Man
  33. 33. Tip #3 - Use random pictures to get ideas Stimulate your imagination by taking a magazine (that has nothing to do with the problem that your tackling) and open the magazine at a random page. Use the first picture that is on that page or that’s on the next or previous page and use it as stimulation to find new ideas. How can this picture help us to find new ideas for our challenge?
  34. 34. Associate – create flexible connectionsAssociate [create new connections]
  35. 35. Flower-association
  36. 36. Chain-association
  37. 37. Associate – create flexible connectionsCreate a connection between: - X - Y - Z - - X - Y -
  38. 38. Tip #4 - Create a flower association Take one of the key-words from the challenge and form a flower association around that word. Try to come up with at least 25 associations. Then pick the ‘weirdest’ association and use it to generate more ideas for the original challenge.
  39. 39. Next idea [diverge]
  40. 40. What doesn’t belong here? ! ! A E I F U
  41. 41. Tip #5 - Look for more alternatives A very quick method to generate a lot of ideas is the brainwriting-method. Give everybody a piece of paper and ask the participants to write down as many ideas as possible. After 3 minutes, ask the people to give their paper to their neighbour at the right. Be inspired by the ideas on the paper and continue. During the diverging, quantity is more important than quality.
  42. 42. Do it NOW [making ideas happen]
  43. 43. Ready ... Fire ... Aim!
  44. 44. [Yogi Berra]
  45. 45. “Failure is not an option. It’s a privilege for those who try.”
  46. 46. “ A nearling is a positive word for something that you did with the right intentions, 
 which has not (yet) led to the right result. ”
  47. 47. Be proud! You can be proud of nearlings because: 1. You started an initiative 2. You may have moved others 3. Maybe it led you to something that was successful 4. You need many nearlings, for a few successes 5. You learned from it 6. ...
  48. 48. Do you really ... really ... want to go for it? Then make a first step within 24 hours and make sure you fail and learn fast.
  49. 49. Develop a survival version!
  50. 50. Tip #6 - Ready, Fire, Aim
 Quote from Paul McCarthy - Australian Rockstar-marketeer
 ! If you really ... really ... want to go for an idea, sometimes it’s good to skip the business plans, committees, meetings and building a perfect case- study before you get into action. Having a bigger goal is very good and it’s good to take some very small steps very quickly so you can fail and learn
  51. 51. When you always do what you’ve
 always done, you‘ll always get 
 what you’ve always got.
  52. 52. Handout slides Link to all youtube movies PDF with ideakillers Stay in touch with Cyriel ! cyriel@cyrielkortleven.com Looking for more inspiration?
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