The Ten Golden Rules of Internet Marketing: CRM Edition

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  • canarus Ivan Canarus 4 months ago
    Full list of threats from the Net
    http://www.slideshare.net/canarus/stop-the-internet
  • guest935ce07 guest935ce07 6 months ago
    Nice post. I really want to download this presentation. Keep updating few more blogs.Thank you.
    Hotel internet marketing
  • guest7340d20 guest7340d20 7 months ago
    Such a silly presentation. Totally USELESS.
  • NourKhaled Nour Al-zaabi 8 months ago
    i really waant to download this presentayion :(
  • guest47512e guest47512e 2 years ago
    Hay good news.

    Want to have a high quality service on Search Engine Optimization?

    Do you want to see your site on top of Google? If the reply is yes,

    we have a solution for it. Please be with us and we will serve your needs.

    Kindly visit the site and you will get the desired results.



    http://www.marketingignite.com/search-engine-optimization...
  • guest6fd3c8 guest6fd3c8 2 years ago
    Want to have a high quality service on Search Engine Optimization? Do



    you want to see your site on top of Google? If the reply is yes, we



    have a solution for it. Please be with us and we will serve your needs.



    Kindly visit the site and you will get the desired results.



    hotel internet marketing company

    http://www.marketingignite.com/hotel-internet-marketing.php
  • guest74a9e3 guest74a9e3 2 years ago
    I think that Jay Berkowitz from Tengoldenrules is a damn crook.

    His spends most of his time manipulating his customers press releases to advertise his own business.

    My company hired him for a while, this was the worst decision we've ever made.

    Fake employess, fake customers, fake awards, I highly recommend NOT to use.

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The Ten Golden Rules of Internet Marketing: CRM Edition - Presentation Transcript

  1. The Ten Golden Rules of Internet Marketing CRM Edition May 11, 2007 Jay Berkowitz [email_address] 561-620-9121
  2. Career Highlights
    • Developed ‘Live’ campaign used in 208 countries
    • Managed largest territory in country. Promotion increased sales 34%
    • Developed internet sales and marketing strategy, sold first integrated deal
    • Created 4 of 6 ‘Hall of Fame’ banners
    • Launched Atkins Diet Online, 22 diets overall
    • Launched TenGoldenRules.com in 2003
    • Marketing Consultants
    • Drive more visits to your site
    • Convert the visits to sales
    • Strategy, Creative, Affiliate Management, Landing Pages, Search, Blogs, Optimized PR
    What is TenGoldenRules.com?
  3. Objectives
    • Define the ‘CRM Internet Lifecycle’
    • How to integrate the internet and CRM activities
    • How to improve your website so it shows up in Google searches
    • What online business models are working, and not working today
    • How to build ongoing relationships with the customers who visit a website
    • How to capitalize on the Ten Leading Trends in online marketing today.
    • Review your websites
    • 1 Free Internet Marketing Consultation, $100 Yahoo Search
  4. CRM Internet Lifecycle Prospect / Customer
  5. CRM Internet Lifecycle Website Traffic Prospect / Customer
  6. CRM Internet Lifecycle Opt-In / Trial Website Traffic Prospect / Customer
  7. CRM Internet Lifecycle Lead Opt-In / Trial Website Traffic Prospect / Customer
  8. CRM Internet Lifecycle Follow-On Newsletter Lead Opt-In / Trial Website Traffic Prospect / Customer
  9. CRM Internet Lifecycle Sale Follow-On Newsletter Lead Opt-In / Trial Website Traffic Prospect / Customer
  10. CRM Internet Lifecycle Up Sell Retention Sale Follow-On Newsletter Lead Opt-In / Trial Website Traffic Prospect / Customer
  11. The Ten Golden Rules of Internet Marketing
  12. Rule #1 - There are no ‘rules’
    • Block everything you ‘know’ about marketing
    • Test, test and test again
  13. Rule #1 - There are no ‘rules’
  14. Best Banner ~1.00% CTR New Banner 2.00%+ CTR
  15. Rule #1 - There are no ‘rules’
    • Block everything you ‘know’ about marketing
    • Test, test and test again
    • Applies for site design, banners, search, email, pricing
    • Apply direct marketing practices
      • 40:40:20 rule
      • Identify ‘control’
    • There are no bad ideas
    • PS – It is hard work
  16. Rule #2 - The Internet is not television
    • Common mistake with internet marketing, to use television strategy
      • Pareto Principle
      • IDIC
      • 8 Second Rule
    4
  17.  
  18.  
  19.  
  20. Rule #2 - The Internet is not television.
    • Step 1: What is a customer worth?
    • LTV – Life Time Value Analysis
  21. Life Time Value Analysis
  22. Rule #2 - The Internet is not television.
    • Step 1: What is a customer worth?
    • LTV – Life Time Value Analysis
    • Step 2: What does it cost to acquire a customer?
    • CPA – Cost Per Acquisition
  23.  
  24. CPA – Cost Per Acquisition
  25. CPA – Cost Per Acquisition
  26. Rule #2 - The Internet is not television.
    • Step 1: What is a customer worth?
    • LTV – Life Time Value Analysis
    • Step 2: What does it cost to acquire a customer?
    • CPA – Cost Per Acquisition
    • Step 3: Make sure customers can find you:
    • “ Search is the New Prime Time”
  27. Pay-Per-Click Search “Paid Advertising”
  28. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  29. Key Website Measures
  30. Firefox Browser – SEO Quake Free Golden Tool
  31. http://www.mozilla.com/en-US/firefox Free Golden Tool
  32.  
  33. Key Website Measures
    • Alexa.com http:// download.alexa.com/index.cgi
    • Ranking based on unique visitors and page views
    • Traffic Details
    • Related Links
    Free Golden Tool
  34. Alexa Rank #1
  35. Alexa Rank #3
  36. Alexa Rank 320,721
  37. Alexa Rank 277,397
  38. Alexa Rank 13,555
  39. Alexa Rank 7,870
  40. Alexa Rank 42,065
  41. Alexa Rank 7,614
  42. Alexa Rank 182,650
  43. Alexa Rank 280,605
  44. Alexa Rank 52,751
  45. Alexa Rank 422,499
  46. Page Rank
      • Google Page Rank http://toolbar.google.com
          • A link from page A to page B is a vote for page B.
          • Votes cast by "important" pages weigh more heavily
          • Relevant pages weigh more heavily
    Free Golden Tool
  47. Google Page Rank 10/10
  48. Google Page Rank 7/10
  49. Google Page Rank 6/10
  50. Google Page Rank 6/10
  51. Google Page Rank 5/10
  52. Google Page Rank 4/10
  53. Google Page Rank 4/10
  54. Google Page Rank 3/10
  55. Three Keys for Free Traffic
    • The right words on the page
    • Links to your site
    • Matching meta tags
  56. Yahoo! Search ‘Keyword Selector Tool’ http://inventory.overture.com Free Golden Tool
  57. Target 250-1000 words on each page Copy and paste text into a word document. Customers Forever has 1,046 words!
  58. Include Keywords in Meta Tags
  59. Build Links to the site 77 Links to the site
  60. Sponsored Link Position #2
  61. Test a Google PPC Account
  62. Rule #3 - Create a UVP
    • Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you:
  63. Rule #3 - Create a UVP
    • Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you:
  64. Rule #3 - Create a UVP
    • Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you:
  65. Rule #3 - Create a UVP
    • Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you:
  66. Rule #3 - Create a UVP
    • Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you:
  67. Rule #3 - Create a UVP
    • Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you:
  68. Rule #3 - Create a UVP
    • Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you:
  69. extremehalloween.com Create a “UVP” win a Plasma TV
  70. Top 150 Costumes
  71.  
  72. Rule #4 If you build it… they won’t just come
    • - Classic mistake that killed dot.coms
    • - Push, pull and drive consumers to your site.
    • Banners do work
    • Rich media is hot
    • Search Engine Optimization
    • Affiliate Marketing
    • Partner Marketing
    • Integrated Marketing (PR works well!)
  73. Rule #5 Subscription Models Survive
    • .
    • 31 Million registered, add 50,000 per day!
    • 1.7 Million Paying members, $42 Annually
    • .
    • 8 million profiles
    • 800K paid, $24.95/mo.
    • .
    • 15 million profiles/newsletter subs,
    • 1.3 million paid, $12.00 mo.
    • .
    • Moved to subscription model in Sept. ’99
    • 2 million subscribers, $20/month
  74. Rule #6 Remember the Four P’s
    • Price
        • Test, niche, price should be less than offline, free plus paid
    • Place
      • Search Optimization, affiliates, partners, exclusive content, content placements, link trades
    • Promotion
      • FREE works online
      • WIN works online
      • Send to a friend
    • Product
      • Build a better mousetrap
      • Shop yourself
  75. Rule #7 Use the Right Tactic
    • There is no silver bullet
    • Understand the medium
    • Paid Search & eMail work for acquisition
    • Newsletters are great tools for ongoing communication & relationship building
    • Rich Media is great for branding
    • Banners can do both
  76. CRM Internet Lifecycle Follow-On Newsletter Lead Opt-In / Trial Website Traffic Prospect / Customer
  77. Sample Follow-On Mailer
  78. Sample Newsletter
  79. The Power of Newsletters
    • Reason for an ‘Opt-In’
    • Builds permission to re-market
    • Opportunity to be top-of-mind
    • Include a send-to-a-friend (like-to-like)
    • Optimize the content for the search engines
    • Use article submission sites to syndicate content and build links
    • Discipline to regularly build content
    • Include a call-to-action (donate/volunteer) on each page
  80. Blogs are Newsletters!
  81. Rule #8 Trust is Golden
    • Privacy Policy Prominent
    • Spam, Can-Spam
      • Spamlaws.com, law.spamcon.org
    • Opt-Ins, Double opt-ins
    • Secure (https, lock)
    • Unsubscribe is EASY
    • Study Security Safeguards
    • Add credible logo’s
  82. Rule #9 The Best Never Rest
    • Great Online Marketers (and Direct marketers) are constantly testing, never settling…
    • Constant Never Ending Improvement (CANI)
    • Change = fresh
    • Test for customer acceptance
  83. Rule #9 The Best Never Rest
    • Great Online Marketers (and Direct marketers) are constantly testing, never settling…
    • Constant Never Ending Improvement (CANI)
    • Change = fresh
    • Test for customer acceptance
    • Site Credibility
        • Stanford University Study
      • Design Look (46.1%) ‘Professional Looking’
      • Info. Design/Structure (28.5%) ‘Well organized’
      • Information Focus (25.1%) ‘The crap they fill it up with takes away’
      • Company Motive (15.5%) ‘Seems too ‘commercial’
  84. Rule #10 Lead the trends
    • Search, Search and Search
    • Contextual Marketing
  85. Contextual Marketing “AdSense”
  86. Rule #10 Lead the trends
    • Search, Search and Search
    • Contextual Marketing
    • Social Networking
  87. Second Life
  88.  
  89.  
  90. Rule #10 Lead the trends
    • Search, Search and Search
    • Contextual Marketing
    • Social Networking
    • Blogging
  91.  
  92. Rule #10 Lead the trends
    • Search, Search and Search
    • Contextual Marketing
    • Social Networking
    • Blogging
    • Localization
  93.  
  94. Rule #10 Lead the trends
    • Search, Search and Search
    • Contextual Marketing
    • Social Networking
    • Blogging
    • Localization
    • Shopping
    • Conversion
  95.  
  96. Landing Page Performance + 44%
  97. Rule #10 Lead the trends
    • Search, Search and Search
    • Contextual Marketing
    • Social Networking
    • Blogging
    • Localization
    • Shopping
    • Conversion
    • Web Optimized PR
  98.  
  99.  
  100. Rule #10 Lead the trends
    • Search, Search and Search
    • Contextual Marketing
    • Social Networking
    • Blogging
    • Localization
    • Shopping
    • Conversion
    • Web Optimized PR
    • Email is Back!?!
  101.  
  102. Rule #10 Lead the trends
    • Search, Search and Search
    • Contextual Marketing
    • Social Networking
    • Blogging
    • Localization
    • Shopping
    • Conversion
    • Web Optimized PR
    • Email is Back!?!
    • Viral Marketing
    • Sales driver
    • Drive traffic with ‘Refer-a-Friend’
    • Pet Wellness Quiz Registrations
    • Web Optimized Press Releases
    Created Viral Marketing Campaign to Drive PR Coverage
  103. 10. Develop a “Viral” Idea
  104. 10. Develop a “Viral” Idea
  105. We own page 1 of MSN search “cute pet contests”
  106.  
  107. Ten Golden Rules of Online Marketing
    • There are no ‘rules’
    • The Internet is not television
    • Create a UVP
    • If you build it they won’t just come
    • Subscription Models Survive
    • Remember the four P’s
    • Trust is Golden
    • Use the right tactic
    • The Best Never Rest
    • Lead the Trends
  108. Ten Golden Rules Workbook On Sale Soon: http://www.tengoldenrules.com

customersforevercustomersforever, 3 years ago

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