The Ten Golden Rules of  Internet Marketing CRM Edition May 11, 2007 Jay Berkowitz [email_address] 561-620-9121
Career Highlights <ul><li>Developed ‘Live’ campaign used in 208 countries </li></ul><ul><li>Managed largest territory in c...
<ul><li>Marketing Consultants </li></ul><ul><li>Drive more visits to your site </li></ul><ul><li>Convert the visits to sal...
Objectives <ul><li>Define the ‘CRM Internet Lifecycle’ </li></ul><ul><li>How to integrate the internet and CRM activities ...
CRM Internet Lifecycle Prospect /  Customer
CRM Internet Lifecycle Website  Traffic Prospect /  Customer
CRM Internet Lifecycle Opt-In /  Trial Website  Traffic Prospect /  Customer
CRM Internet Lifecycle Lead Opt-In /  Trial Website  Traffic Prospect /  Customer
CRM Internet Lifecycle Follow-On Newsletter Lead Opt-In /  Trial Website  Traffic Prospect /  Customer
CRM Internet Lifecycle Sale Follow-On Newsletter Lead Opt-In /  Trial Website  Traffic Prospect /  Customer
CRM Internet Lifecycle Up Sell  Retention Sale Follow-On Newsletter Lead Opt-In /  Trial Website  Traffic Prospect /  Cust...
The Ten Golden Rules of  Internet Marketing
Rule #1 - There are no ‘rules’ <ul><li>Block everything you ‘know’ about marketing </li></ul><ul><li>Test, test and test a...
Rule #1 - There are no ‘rules’
Best Banner  ~1.00% CTR New Banner 2.00%+ CTR
Rule #1 - There are no ‘rules’ <ul><li>Block everything you ‘know’ about marketing </li></ul><ul><li>Test, test and test a...
Rule #2 - The Internet is not television <ul><li>Common mistake with internet marketing, to use television strategy </li><...
 
 
 
Rule #2 - The Internet is not television.  <ul><li>Step 1: What is a customer worth? </li></ul><ul><li>  LTV – Life Time V...
Life Time Value Analysis
Rule #2 - The Internet is not television.  <ul><li>Step 1: What is a customer worth? </li></ul><ul><li>  LTV – Life Time V...
 
CPA – Cost Per Acquisition
CPA – Cost Per Acquisition
Rule #2 - The Internet is not television.  <ul><li>Step 1: What is a customer worth? </li></ul><ul><li>  LTV – Life Time V...
Pay-Per-Click Search “Paid Advertising”
Free Search  “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
Key Website Measures
Firefox Browser – SEO Quake Free Golden Tool
http://www.mozilla.com/en-US/firefox Free Golden Tool
 
Key Website Measures <ul><li>Alexa.com   http:// download.alexa.com/index.cgi   </li></ul><ul><li>Ranking based on unique ...
Alexa Rank #1
Alexa Rank #3
Alexa Rank 320,721
Alexa Rank 277,397
Alexa Rank 13,555
Alexa Rank 7,870
Alexa Rank 42,065
Alexa Rank 7,614
Alexa Rank 182,650
Alexa Rank 280,605
Alexa Rank 52,751
Alexa Rank 422,499
Page Rank <ul><ul><li>Google Page Rank   http://toolbar.google.com   </li></ul></ul><ul><ul><ul><ul><li>A link from page A...
Google Page Rank 10/10
Google Page Rank 7/10
Google Page Rank 6/10
Google Page Rank 6/10
Google Page Rank 5/10
Google Page Rank 4/10
Google Page Rank 4/10
Google Page Rank 3/10
Three Keys for Free Traffic <ul><li>The right words on the page </li></ul><ul><li>Links to your site </li></ul><ul><li>Mat...
Yahoo! Search ‘Keyword Selector Tool’  http://inventory.overture.com Free Golden Tool
Target  250-1000 words on  each page Copy and paste text into a word document.  Customers Forever has 1,046 words!
Include Keywords in Meta Tags
Build Links to the site 77 Links  to  the site
Sponsored Link Position #2
Test a Google PPC Account
Rule #3 - Create a UVP   <ul><li>Create a  Unique Value Proposition ,  a (FREE) tool to engage consumers in an interactive...
Rule #3 - Create a UVP   <ul><li>Create a  Unique Value Proposition ,  a (FREE) tool to engage consumers in an interactive...
Rule #3 - Create a UVP   <ul><li>Create a  Unique Value Proposition ,  a (FREE) tool to engage consumers in an interactive...
Rule #3 - Create a UVP   <ul><li>Create a  Unique Value Proposition ,  a (FREE) tool to engage consumers in an interactive...
Rule #3 - Create a UVP   <ul><li>Create a  Unique Value Proposition ,  a (FREE) tool to engage consumers in an interactive...
Rule #3 - Create a UVP   <ul><li>Create a  Unique Value Proposition ,  a (FREE) tool to engage consumers in an interactive...
Rule #3 - Create a UVP   <ul><li>Create a  Unique Value Proposition ,  a (FREE) tool to engage consumers in an interactive...
extremehalloween.com Create a “UVP” win a Plasma TV
Top 150 Costumes
 
Rule #4 If you build it… they won’t just come   <ul><li>- Classic mistake that killed dot.coms  </li></ul><ul><li>- Push, ...
Rule #5 Subscription Models Survive <ul><li>. </li></ul><ul><li>31 Million registered, add 50,000 per day!  </li></ul><ul>...
Rule #6 Remember the Four P’s <ul><li>Price </li></ul><ul><ul><ul><li>Test, niche, price should be less than offline, free...
Rule #7 Use the Right Tactic <ul><li>There is no silver bullet   </li></ul><ul><li>Understand the medium   </li></ul><ul><...
CRM Internet Lifecycle Follow-On Newsletter Lead Opt-In /  Trial Website  Traffic Prospect /  Customer
Sample Follow-On Mailer
Sample Newsletter
The Power of Newsletters <ul><li>Reason for an ‘Opt-In’ </li></ul><ul><li>Builds permission to re-market </li></ul><ul><li...
Blogs are Newsletters!
Rule #8 Trust is Golden   <ul><li>Privacy Policy Prominent </li></ul><ul><li>Spam, Can-Spam </li></ul><ul><ul><li>Spamlaws...
Rule #9  The Best Never Rest <ul><li>Great Online Marketers (and Direct marketers) are constantly testing, never settling…...
Rule #9  The Best Never Rest <ul><li>Great Online Marketers (and Direct marketers) are constantly testing, never settling…...
Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul>
Contextual Marketing “AdSense”
Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social...
Second Life
 
 
Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social...
 
Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social...
 
Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social...
 
Landing Page Performance  + 44%
Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social...
 
 
Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social...
 
Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social...
<ul><li>Sales driver  </li></ul><ul><li>Drive traffic with ‘Refer-a-Friend’ </li></ul><ul><li>Pet Wellness Quiz Registrati...
10. Develop a “Viral” Idea
10. Develop a “Viral” Idea
We own page 1 of MSN search  “cute pet contests”
 
Ten Golden Rules of Online Marketing <ul><li>There are no ‘rules’ </li></ul><ul><li>The Internet is not television  </li><...
Ten Golden Rules Workbook On Sale Soon:  http://www.tengoldenrules.com
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The Ten Golden Rules of Internet Marketing: CRM Edition

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Jay Berkowitz, CEO, Ten Golden Rules, Las Dies Reglas de Internet Marketing: Edición CRM. The Ten Golden Rules of Internet Marketing: CRM Edition

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  • I relly wish to get this ppt. it wouls be a great help.

    please mail this ppt to jayshekhawat1@gmail.com
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  • pls i want to have this file, it is great, thanks
    vehik@mail.ru
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  • Great to get an overview!
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The Ten Golden Rules of Internet Marketing: CRM Edition

  1. 1. The Ten Golden Rules of Internet Marketing CRM Edition May 11, 2007 Jay Berkowitz [email_address] 561-620-9121
  2. 2. Career Highlights <ul><li>Developed ‘Live’ campaign used in 208 countries </li></ul><ul><li>Managed largest territory in country. Promotion increased sales 34% </li></ul><ul><li>Developed internet sales and marketing strategy, sold first integrated deal </li></ul><ul><li>Created 4 of 6 ‘Hall of Fame’ banners </li></ul><ul><li>Launched Atkins Diet Online, 22 diets overall </li></ul><ul><li>Launched TenGoldenRules.com in 2003 </li></ul>
  3. 3. <ul><li>Marketing Consultants </li></ul><ul><li>Drive more visits to your site </li></ul><ul><li>Convert the visits to sales </li></ul><ul><li>Strategy, Creative, Affiliate Management, Landing Pages, Search, Blogs, Optimized PR </li></ul>What is TenGoldenRules.com?
  4. 4. Objectives <ul><li>Define the ‘CRM Internet Lifecycle’ </li></ul><ul><li>How to integrate the internet and CRM activities </li></ul><ul><li>How to improve your website so it shows up in Google searches </li></ul><ul><li>What online business models are working, and not working today </li></ul><ul><li>How to build ongoing relationships with the customers who visit a website </li></ul><ul><li>How to capitalize on the Ten Leading Trends in online marketing today. </li></ul><ul><li>Review your websites </li></ul><ul><li>1 Free Internet Marketing Consultation, $100 Yahoo Search </li></ul>
  5. 5. CRM Internet Lifecycle Prospect / Customer
  6. 6. CRM Internet Lifecycle Website Traffic Prospect / Customer
  7. 7. CRM Internet Lifecycle Opt-In / Trial Website Traffic Prospect / Customer
  8. 8. CRM Internet Lifecycle Lead Opt-In / Trial Website Traffic Prospect / Customer
  9. 9. CRM Internet Lifecycle Follow-On Newsletter Lead Opt-In / Trial Website Traffic Prospect / Customer
  10. 10. CRM Internet Lifecycle Sale Follow-On Newsletter Lead Opt-In / Trial Website Traffic Prospect / Customer
  11. 11. CRM Internet Lifecycle Up Sell Retention Sale Follow-On Newsletter Lead Opt-In / Trial Website Traffic Prospect / Customer
  12. 12. The Ten Golden Rules of Internet Marketing
  13. 13. Rule #1 - There are no ‘rules’ <ul><li>Block everything you ‘know’ about marketing </li></ul><ul><li>Test, test and test again </li></ul>
  14. 14. Rule #1 - There are no ‘rules’
  15. 15. Best Banner ~1.00% CTR New Banner 2.00%+ CTR
  16. 16. Rule #1 - There are no ‘rules’ <ul><li>Block everything you ‘know’ about marketing </li></ul><ul><li>Test, test and test again </li></ul><ul><li>Applies for site design, banners, search, email, pricing </li></ul><ul><li>Apply direct marketing practices </li></ul><ul><ul><li>40:40:20 rule </li></ul></ul><ul><ul><li>Identify ‘control’ </li></ul></ul><ul><li>There are no bad ideas </li></ul><ul><li>PS – It is hard work </li></ul>
  17. 17. Rule #2 - The Internet is not television <ul><li>Common mistake with internet marketing, to use television strategy </li></ul><ul><ul><li>Pareto Principle </li></ul></ul><ul><ul><li>IDIC </li></ul></ul><ul><ul><li>8 Second Rule </li></ul></ul>4
  18. 21. Rule #2 - The Internet is not television. <ul><li>Step 1: What is a customer worth? </li></ul><ul><li> LTV – Life Time Value Analysis </li></ul>
  19. 22. Life Time Value Analysis
  20. 23. Rule #2 - The Internet is not television. <ul><li>Step 1: What is a customer worth? </li></ul><ul><li> LTV – Life Time Value Analysis </li></ul><ul><li>Step 2: What does it cost to acquire a customer? </li></ul><ul><li>CPA – Cost Per Acquisition </li></ul>
  21. 25. CPA – Cost Per Acquisition
  22. 26. CPA – Cost Per Acquisition
  23. 27. Rule #2 - The Internet is not television. <ul><li>Step 1: What is a customer worth? </li></ul><ul><li> LTV – Life Time Value Analysis </li></ul><ul><li>Step 2: What does it cost to acquire a customer? </li></ul><ul><li>CPA – Cost Per Acquisition </li></ul><ul><li>Step 3: Make sure customers can find you: </li></ul><ul><li>“ Search is the New Prime Time” </li></ul>
  24. 28. Pay-Per-Click Search “Paid Advertising”
  25. 29. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  26. 30. Key Website Measures
  27. 31. Firefox Browser – SEO Quake Free Golden Tool
  28. 32. http://www.mozilla.com/en-US/firefox Free Golden Tool
  29. 34. Key Website Measures <ul><li>Alexa.com http:// download.alexa.com/index.cgi </li></ul><ul><li>Ranking based on unique visitors and page views </li></ul><ul><li>Traffic Details </li></ul><ul><li>Related Links </li></ul>Free Golden Tool
  30. 35. Alexa Rank #1
  31. 36. Alexa Rank #3
  32. 37. Alexa Rank 320,721
  33. 38. Alexa Rank 277,397
  34. 39. Alexa Rank 13,555
  35. 40. Alexa Rank 7,870
  36. 41. Alexa Rank 42,065
  37. 42. Alexa Rank 7,614
  38. 43. Alexa Rank 182,650
  39. 44. Alexa Rank 280,605
  40. 45. Alexa Rank 52,751
  41. 46. Alexa Rank 422,499
  42. 47. Page Rank <ul><ul><li>Google Page Rank http://toolbar.google.com </li></ul></ul><ul><ul><ul><ul><li>A link from page A to page B is a vote for page B. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Votes cast by &quot;important&quot; pages weigh more heavily </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Relevant pages weigh more heavily </li></ul></ul></ul></ul>Free Golden Tool
  43. 48. Google Page Rank 10/10
  44. 49. Google Page Rank 7/10
  45. 50. Google Page Rank 6/10
  46. 51. Google Page Rank 6/10
  47. 52. Google Page Rank 5/10
  48. 53. Google Page Rank 4/10
  49. 54. Google Page Rank 4/10
  50. 55. Google Page Rank 3/10
  51. 56. Three Keys for Free Traffic <ul><li>The right words on the page </li></ul><ul><li>Links to your site </li></ul><ul><li>Matching meta tags </li></ul>
  52. 57. Yahoo! Search ‘Keyword Selector Tool’ http://inventory.overture.com Free Golden Tool
  53. 58. Target 250-1000 words on each page Copy and paste text into a word document. Customers Forever has 1,046 words!
  54. 59. Include Keywords in Meta Tags
  55. 60. Build Links to the site 77 Links to the site
  56. 61. Sponsored Link Position #2
  57. 62. Test a Google PPC Account
  58. 63. Rule #3 - Create a UVP <ul><li>Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you: </li></ul>
  59. 64. Rule #3 - Create a UVP <ul><li>Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you: </li></ul>
  60. 65. Rule #3 - Create a UVP <ul><li>Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you: </li></ul>
  61. 66. Rule #3 - Create a UVP <ul><li>Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you: </li></ul>
  62. 67. Rule #3 - Create a UVP <ul><li>Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you: </li></ul>
  63. 68. Rule #3 - Create a UVP <ul><li>Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you: </li></ul>
  64. 69. Rule #3 - Create a UVP <ul><li>Create a Unique Value Proposition , a (FREE) tool to engage consumers in an interactive relationship with you: </li></ul>
  65. 70. extremehalloween.com Create a “UVP” win a Plasma TV
  66. 71. Top 150 Costumes
  67. 73. Rule #4 If you build it… they won’t just come <ul><li>- Classic mistake that killed dot.coms </li></ul><ul><li>- Push, pull and drive consumers to your site. </li></ul><ul><li>Banners do work </li></ul><ul><li>Rich media is hot </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Partner Marketing </li></ul><ul><li>Integrated Marketing (PR works well!) </li></ul>
  68. 74. Rule #5 Subscription Models Survive <ul><li>. </li></ul><ul><li>31 Million registered, add 50,000 per day! </li></ul><ul><li>1.7 Million Paying members, $42 Annually </li></ul><ul><li>. </li></ul><ul><li>8 million profiles </li></ul><ul><li>800K paid, $24.95/mo. </li></ul><ul><li>. </li></ul><ul><li>15 million profiles/newsletter subs, </li></ul><ul><li>1.3 million paid, $12.00 mo. </li></ul><ul><li>. </li></ul><ul><li>Moved to subscription model in Sept. ’99 </li></ul><ul><li>2 million subscribers, $20/month </li></ul>
  69. 75. Rule #6 Remember the Four P’s <ul><li>Price </li></ul><ul><ul><ul><li>Test, niche, price should be less than offline, free plus paid </li></ul></ul></ul><ul><li>Place </li></ul><ul><ul><li>Search Optimization, affiliates, partners, exclusive content, content placements, link trades </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>FREE works online </li></ul></ul><ul><ul><li>WIN works online </li></ul></ul><ul><ul><li>Send to a friend </li></ul></ul><ul><li>Product </li></ul><ul><ul><li>Build a better mousetrap </li></ul></ul><ul><ul><li>Shop yourself </li></ul></ul>
  70. 76. Rule #7 Use the Right Tactic <ul><li>There is no silver bullet </li></ul><ul><li>Understand the medium </li></ul><ul><li>Paid Search & eMail work for acquisition </li></ul><ul><li>Newsletters are great tools for ongoing communication & relationship building </li></ul><ul><li>Rich Media is great for branding </li></ul><ul><li>Banners can do both </li></ul>
  71. 77. CRM Internet Lifecycle Follow-On Newsletter Lead Opt-In / Trial Website Traffic Prospect / Customer
  72. 78. Sample Follow-On Mailer
  73. 79. Sample Newsletter
  74. 80. The Power of Newsletters <ul><li>Reason for an ‘Opt-In’ </li></ul><ul><li>Builds permission to re-market </li></ul><ul><li>Opportunity to be top-of-mind </li></ul><ul><li>Include a send-to-a-friend (like-to-like) </li></ul><ul><li>Optimize the content for the search engines </li></ul><ul><li>Use article submission sites to syndicate content and build links </li></ul><ul><li>Discipline to regularly build content </li></ul><ul><li>Include a call-to-action (donate/volunteer) on each page </li></ul>
  75. 81. Blogs are Newsletters!
  76. 82. Rule #8 Trust is Golden <ul><li>Privacy Policy Prominent </li></ul><ul><li>Spam, Can-Spam </li></ul><ul><ul><li>Spamlaws.com, law.spamcon.org </li></ul></ul><ul><li>Opt-Ins, Double opt-ins </li></ul><ul><li>Secure (https, lock) </li></ul><ul><li>Unsubscribe is EASY </li></ul><ul><li>Study Security Safeguards </li></ul><ul><li>Add credible logo’s </li></ul>
  77. 83. Rule #9 The Best Never Rest <ul><li>Great Online Marketers (and Direct marketers) are constantly testing, never settling… </li></ul><ul><li>Constant Never Ending Improvement (CANI) </li></ul><ul><li>Change = fresh </li></ul><ul><li>Test for customer acceptance </li></ul>
  78. 84. Rule #9 The Best Never Rest <ul><li>Great Online Marketers (and Direct marketers) are constantly testing, never settling… </li></ul><ul><li>Constant Never Ending Improvement (CANI) </li></ul><ul><li>Change = fresh </li></ul><ul><li>Test for customer acceptance </li></ul><ul><li>Site Credibility </li></ul><ul><ul><ul><li>Stanford University Study </li></ul></ul></ul><ul><ul><li>Design Look (46.1%) ‘Professional Looking’ </li></ul></ul><ul><ul><li>Info. Design/Structure (28.5%) ‘Well organized’ </li></ul></ul><ul><ul><li>Information Focus (25.1%) ‘The crap they fill it up with takes away’ </li></ul></ul><ul><ul><li>Company Motive (15.5%) ‘Seems too ‘commercial’ </li></ul></ul>
  79. 85. Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul>
  80. 86. Contextual Marketing “AdSense”
  81. 87. Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social Networking </li></ul>
  82. 88. Second Life
  83. 91. Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul>
  84. 93. Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>Localization </li></ul>
  85. 95. Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>Localization </li></ul><ul><li>Shopping </li></ul><ul><li>Conversion </li></ul>
  86. 97. Landing Page Performance + 44%
  87. 98. Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>Localization </li></ul><ul><li>Shopping </li></ul><ul><li>Conversion </li></ul><ul><li>Web Optimized PR </li></ul>
  88. 101. Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>Localization </li></ul><ul><li>Shopping </li></ul><ul><li>Conversion </li></ul><ul><li>Web Optimized PR </li></ul><ul><li>Email is Back!?! </li></ul>
  89. 103. Rule #10 Lead the trends <ul><li>Search, Search and Search </li></ul><ul><li>Contextual Marketing </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>Localization </li></ul><ul><li>Shopping </li></ul><ul><li>Conversion </li></ul><ul><li>Web Optimized PR </li></ul><ul><li>Email is Back!?! </li></ul><ul><li>Viral Marketing </li></ul>
  90. 104. <ul><li>Sales driver </li></ul><ul><li>Drive traffic with ‘Refer-a-Friend’ </li></ul><ul><li>Pet Wellness Quiz Registrations </li></ul><ul><li>Web Optimized Press Releases </li></ul>Created Viral Marketing Campaign to Drive PR Coverage
  91. 105. 10. Develop a “Viral” Idea
  92. 106. 10. Develop a “Viral” Idea
  93. 107. We own page 1 of MSN search “cute pet contests”
  94. 109. Ten Golden Rules of Online Marketing <ul><li>There are no ‘rules’ </li></ul><ul><li>The Internet is not television </li></ul><ul><li>Create a UVP </li></ul><ul><li>If you build it they won’t just come </li></ul><ul><li>Subscription Models Survive </li></ul><ul><li>Remember the four P’s </li></ul><ul><li>Trust is Golden </li></ul><ul><li>Use the right tactic </li></ul><ul><li>The Best Never Rest </li></ul><ul><li>Lead the Trends </li></ul>
  95. 110. Ten Golden Rules Workbook On Sale Soon: http://www.tengoldenrules.com

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