The Ten Golden Rules of Internet Marketing: CRM Edition

The Ten Golden Rules of Internet Marketing CRM Edition May 11, 2007 Jay Berkowitz [email_address] 561-620-9121

Career Highlights
Developed ‘Live’ campaign used in 208 countries
Managed largest territory in country. Promotion increased sales 34%
Developed internet sales and marketing strategy, sold first integrated deal
Created 4 of 6 ‘Hall of Fame’ banners
Launched Atkins Diet Online, 22 diets overall
Launched TenGoldenRules.com in 2003

Marketing Consultants
Drive more visits to your site
Convert the visits to sales
Strategy, Creative, Affiliate Management, Landing Pages, Search, Blogs, Optimized PR
What is TenGoldenRules.com?

Objectives
Define the ‘CRM Internet Lifecycle’
How to integrate the internet and CRM activities
How to improve your website so it shows up in Google searches
What online business models are working, and not working today
How to build ongoing relationships with the customers who visit a website
How to capitalize on the Ten Leading Trends in online marketing today.
Review your websites
1 Free Internet Marketing Consultation, $100 Yahoo Search

CRM Internet Lifecycle Prospect / Customer

CRM Internet Lifecycle Website Traffic Prospect / Customer

CRM Internet Lifecycle Opt-In / Trial Website Traffic Prospect / Customer

CRM Internet Lifecycle Lead Opt-In / Trial Website Traffic Prospect / Customer

CRM Internet Lifecycle Follow-On Newsletter Lead Opt-In / Trial Website Traffic Prospect / Customer

CRM Internet Lifecycle Sale Follow-On Newsletter Lead Opt-In / Trial Website Traffic Prospect / Customer

CRM Internet Lifecycle Up Sell Retention Sale Follow-On Newsletter Lead Opt-In / Trial Website Traffic Prospect / Customer

The Ten Golden Rules of Internet Marketing

Rule #1 - There are no ‘rules’
Block everything you ‘know’ about marketing
Test, test and test again

Best Banner ~1.00% CTR New Banner 2.00%+ CTR

Block everything you ‘know’ about marketing
Test, test and test again
Applies for site design, banners, search, email, pricing
Apply direct marketing practices
40:40:20 rule
Identify ‘control’
There are no bad ideas
PS – It is hard work

Rule #2 - The Internet is not television
Common mistake with internet marketing, to use television strategy
Pareto Principle
IDIC
8 Second Rule
4

Rule #2 - The Internet is not television.
Step 1: What is a customer worth?
LTV – Life Time Value Analysis

Life Time Value Analysis

Step 2: What does it cost to acquire a customer?
CPA – Cost Per Acquisition

Step 2: What does it cost to acquire a customer?
Step 3: Make sure customers can find you:
“ Search is the New Prime Time”

Pay-Per-Click Search “Paid Advertising”

Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side

Key Website Measures

Firefox Browser – SEO Quake Free Golden Tool

http://www.mozilla.com/en-US/firefox Free Golden Tool

Key Website Measures
Alexa.com http:// download.alexa.com/index.cgi
Ranking based on unique visitors and page views
Traffic Details
Related Links
Free Golden Tool

Alexa Rank #1

Alexa Rank #3

Alexa Rank 320,721

Alexa Rank 277,397

Alexa Rank 13,555

Alexa Rank 7,870

Alexa Rank 42,065

Alexa Rank 7,614

Alexa Rank 182,650

Alexa Rank 280,605

Alexa Rank 52,751

Alexa Rank 422,499

Page Rank
Google Page Rank http://toolbar.google.com
A link from page A to page B is a vote for page B.
Votes cast by "important" pages weigh more heavily
Relevant pages weigh more heavily
Free Golden Tool

Google Page Rank 10/10

Three Keys for Free Traffic
The right words on the page
Links to your site
Matching meta tags

Yahoo! Search ‘Keyword Selector Tool’ http://inventory.overture.com Free Golden Tool

Target 250-1000 words on each page Copy and paste text into a word document. Customers Forever has 1,046 words!

Include Keywords in Meta Tags

Build Links to the site 77 Links to the site

http://www.slideshare.net	79
http://fadelexpert.ici.ma	55
http://www.fadelexpert.ici.ma	24
http://localhost	12
http://point-of-care.blogspot.com	7
http://www.webaholics.info	6
http://jesushoyos.typepad.com	5
http://moeta.blogspot.com	5
http://www.slideshow.com	5
http://valerybo.blogspot.com	4
http://www.techgig.com	4
http://www.jesushoyos.typepad.com	3
http://szczecinsummerschool.pbwiki.com	3
http://translate.googleusercontent.com	2
http://209.85.135.104	1
http://www.brijj.com	1
http://www.lmodules.com	1
http://1959133298.nvmodules.netvibes.com	1
http://64.233.183.104	1
http://www.gururls.com	1

The Ten Golden Rules of Internet Marketing: CRM Edition

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