The document discusses the evolution of broadcasting from a one-way communication model to broadcasting to the lowest common denominator, to the potential for "perceptive media" - using internet technologies and context to create a more personal experience. It describes early experiments with object-based broadcasting and interactive mixes that allowed users more control and found they had higher engagement, enjoyment and felt the experience was better than traditional radio. Going forward, perceptive media could involve sensors to understand attention and personalization to deliver immersive, variable and challenging stories beyond just screens using tools like IoT.

2. Perceptive Futures Tony Churnside
Ian Forrester

3. The good old days

4. How did people experience? Broadcasting

5. Broadcasting is a Compromise

6. How do people experience now?

10. Broadcasting to the lowest
denominator
Broadcasting

11. One way communication Broadcasting

12. Broadcasting is a blip Broadcasting

13. Remember around the campfire? Storytelling

14. Context, mood, body language… Broadcasting

15. Moving from the explicit to implicit Broadcasting

16. Is storytelling about variables? Broadcasting

17. Narrative on rails Broadcasting

18. What is perceptive media? Broadcasting
“Internet technologies and sensibility to create something
akin to a personal theatre experience in your living room...”

19. A new broadcasting system Broadcasting

20. Media as wallpaper Broadcasting

21. The attention economy Broadcasting
“Wanting people to listen, you can’t just tap
them on the shoulder anymore.You have to hit
them with a sledgehammer, and then you’ll
notice you’ve got their strict attention”
- John Doe

22. Highly relevant Broadcasting

23. Sometime just a tickle will do Broadcasting

24. So what do we do? Industry Debates

25. Representing Scenes Future

26. Object based Future

27. Object based Future

28. Object based Future

29. Object based Future

30. Channel Based Broadcasting Present

31. Computer power Future

32. Object Based Broadcasting Future

33. What is an Object? Technical

34. Every Single Microphone Feed? Technical

36. Defined by Creative Intent User Experience

37. Interactive mixes Case Study

38. Interactive Mixes Case Study

39. Interactive mixes Case Study

40. Compared to Traditional Radio Case Study
8%
5%
9%
22%
55%
Much better
Slightly better
About the same
Slightly worse
Much worse

41. Perceptive Media Benefits

42. Personalised stories Case Study

43. Felt ‘More Engaged’ Case Study
4%
24%
1%
9% 63%
Strongly agree
Agree
Don't know
Disagree
Strongly disagree

44. Enjoyment Case Study
With Personalisation Without Personalisation
4%
18%
16%
42%
20%
Liked a lot
Liked slightly
Neither liked or disliked
Disliked slightly
Disliked a lot
5%
8%
12%
42%
32%

45. Variable Length Documentary Case Study

46. Variable Length Future

47. Storytelling beyond the screen Future

48. IoT meets perceptive media Future

49. The world’s first perceptive radio Future

50. Sensors to understand attention Future

51. New experiences, new vocabulary Future

52. Personalised experiences Future

53. Challenging experiences Future

54. Immersive storytelling Future

55. Thank you, questions?
Tony.Churnside@bbc.co.uk
@TonyChurnside
Ian.Forrester@bbc.co.uk
@cubicgarden