Perceptive futures
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Perceptive futures

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Perceptive futures Presentation Transcript

  • 1. Perceptive Futures Tony Churnside Ian Forrester
  • 2. The good old days
  • 3. How did people experience? Broadcasting
  • 4. Broadcasting is a Compromise
  • 5. How do people experience now?
  • 6. Broadcasting to the lowest denominator Broadcasting
  • 7. One way communication Broadcasting
  • 8. Broadcasting is a blip Broadcasting
  • 9. Remember around the campfire? Storytelling
  • 10. Context, mood, body language… Broadcasting
  • 11. Moving from the explicit to implicit Broadcasting
  • 12. Is storytelling about variables? Broadcasting
  • 13. Narrative on rails Broadcasting
  • 14. What is perceptive media? Broadcasting “Internet technologies and sensibility to create something akin to a personal theatre experience in your living room...”
  • 15. A new broadcasting system Broadcasting
  • 16. Media as wallpaper Broadcasting
  • 17. The attention economy Broadcasting “Wanting people to listen, you can’t just tap them on the shoulder anymore.You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
  • 18. Highly relevant Broadcasting
  • 19. Sometime just a tickle will do Broadcasting
  • 20. So what do we do? Industry Debates
  • 21. Representing Scenes Future
  • 22. Object based Future
  • 23. Object based Future
  • 24. Object based Future
  • 25. Object based Future
  • 26. Channel Based Broadcasting Present
  • 27. Computer power Future
  • 28. Object Based Broadcasting Future
  • 29. What is an Object? Technical
  • 30. Every Single Microphone Feed? Technical
  • 31. Defined by Creative Intent User Experience
  • 32. Interactive mixes Case Study
  • 33. Interactive Mixes Case Study
  • 34. Interactive mixes Case Study
  • 35. Compared to Traditional Radio Case Study 8% 5% 9% 22% 55% Much better Slightly better About the same Slightly worse Much worse
  • 36. Perceptive Media Benefits
  • 37. Personalised stories Case Study
  • 38. Felt ‘More Engaged’ Case Study 4% 24% 1% 9% 63% Strongly agree Agree Don't know Disagree Strongly disagree
  • 39. Enjoyment Case Study With Personalisation Without Personalisation 4% 18% 16% 42% 20% Liked a lot Liked slightly Neither liked or disliked Disliked slightly Disliked a lot 5% 8% 12% 42% 32%
  • 40. Variable Length Documentary Case Study
  • 41. Variable Length Future
  • 42. Storytelling beyond the screen Future
  • 43. IoT meets perceptive media Future
  • 44. The world’s first perceptive radio Future
  • 45. Sensors to understand attention Future
  • 46. New experiences, new vocabulary Future
  • 47. Personalised experiences Future
  • 48. Challenging experiences Future
  • 49. Immersive storytelling Future
  • 50. Thank you, questions? Tony.Churnside@bbc.co.uk @TonyChurnside Ian.Forrester@bbc.co.uk @cubicgarden