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Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
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Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
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Perceptive futures
Perceptive futures
Perceptive futures
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Perceptive futures
Perceptive futures
Perceptive futures
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Perceptive futures
Perceptive futures
Perceptive futures
Perceptive futures
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Perceptive futures

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Transcript

  • 1. Perceptive Futures Tony Churnside Ian Forrester
  • 2. The good old days
  • 3. How did people experience? Broadcasting
  • 4. Broadcasting is a Compromise
  • 5. How do people experience now?
  • 6. Broadcasting to the lowest denominator Broadcasting
  • 7. One way communication Broadcasting
  • 8. Broadcasting is a blip Broadcasting
  • 9. Remember around the campfire? Storytelling
  • 10. Context, mood, body language… Broadcasting
  • 11. Moving from the explicit to implicit Broadcasting
  • 12. Is storytelling about variables? Broadcasting
  • 13. Narrative on rails Broadcasting
  • 14. What is perceptive media? Broadcasting “Internet technologies and sensibility to create something akin to a personal theatre experience in your living room...”
  • 15. A new broadcasting system Broadcasting
  • 16. Media as wallpaper Broadcasting
  • 17. The attention economy Broadcasting “Wanting people to listen, you can’t just tap them on the shoulder anymore.You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
  • 18. Highly relevant Broadcasting
  • 19. Sometime just a tickle will do Broadcasting
  • 20. So what do we do? Industry Debates
  • 21. Representing Scenes Future
  • 22. Object based Future
  • 23. Object based Future
  • 24. Object based Future
  • 25. Object based Future
  • 26. Channel Based Broadcasting Present
  • 27. Computer power Future
  • 28. Object Based Broadcasting Future
  • 29. What is an Object? Technical
  • 30. Every Single Microphone Feed? Technical
  • 31. Defined by Creative Intent User Experience
  • 32. Interactive mixes Case Study
  • 33. Interactive Mixes Case Study
  • 34. Interactive mixes Case Study
  • 35. Compared to Traditional Radio Case Study 8% 5% 9% 22% 55% Much better Slightly better About the same Slightly worse Much worse
  • 36. Perceptive Media Benefits
  • 37. Personalised stories Case Study
  • 38. Felt ‘More Engaged’ Case Study 4% 24% 1% 9% 63% Strongly agree Agree Don't know Disagree Strongly disagree
  • 39. Enjoyment Case Study With Personalisation Without Personalisation 4% 18% 16% 42% 20% Liked a lot Liked slightly Neither liked or disliked Disliked slightly Disliked a lot 5% 8% 12% 42% 32%
  • 40. Variable Length Documentary Case Study
  • 41. Variable Length Future
  • 42. Storytelling beyond the screen Future
  • 43. IoT meets perceptive media Future
  • 44. The world’s first perceptive radio Future
  • 45. Sensors to understand attention Future
  • 46. New experiences, new vocabulary Future
  • 47. Personalised experiences Future
  • 48. Challenging experiences Future
  • 49. Immersive storytelling Future
  • 50. Thank you, questions? Tony.Churnside@bbc.co.uk @TonyChurnside Ian.Forrester@bbc.co.uk @cubicgarden

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