Perceptive futures
Upcoming SlideShare
Loading in...5

Perceptive futures






Total Views
Views on SlideShare
Embed Views



1 Embed 2 2


Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.


Perceptive futures Perceptive futures Presentation Transcript

  • Perceptive Futures Tony Churnside Ian Forrester
  • The good old days
  • How did people experience? Broadcasting
  • Broadcasting is a Compromise
  • How do people experience now?
  • Broadcasting to the lowest denominator Broadcasting
  • One way communication Broadcasting
  • Broadcasting is a blip Broadcasting
  • Remember around the campfire? Storytelling
  • Context, mood, body language… Broadcasting
  • Moving from the explicit to implicit Broadcasting
  • Is storytelling about variables? Broadcasting
  • Narrative on rails Broadcasting
  • What is perceptive media? Broadcasting “Internet technologies and sensibility to create something akin to a personal theatre experience in your living room...”
  • A new broadcasting system Broadcasting
  • Media as wallpaper Broadcasting
  • The attention economy Broadcasting “Wanting people to listen, you can’t just tap them on the shoulder anymore.You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
  • Highly relevant Broadcasting
  • Sometime just a tickle will do Broadcasting
  • So what do we do? Industry Debates
  • Representing Scenes Future
  • Object based Future
  • Object based Future
  • Object based Future
  • Object based Future
  • Channel Based Broadcasting Present
  • Computer power Future
  • Object Based Broadcasting Future
  • What is an Object? Technical
  • Every Single Microphone Feed? Technical
  • Defined by Creative Intent User Experience
  • Interactive mixes Case Study
  • Interactive Mixes Case Study
  • Interactive mixes Case Study
  • Compared to Traditional Radio Case Study 8% 5% 9% 22% 55% Much better Slightly better About the same Slightly worse Much worse
  • Perceptive Media Benefits
  • Personalised stories Case Study
  • Felt ‘More Engaged’ Case Study 4% 24% 1% 9% 63% Strongly agree Agree Don't know Disagree Strongly disagree
  • Enjoyment Case Study With Personalisation Without Personalisation 4% 18% 16% 42% 20% Liked a lot Liked slightly Neither liked or disliked Disliked slightly Disliked a lot 5% 8% 12% 42% 32%
  • Variable Length Documentary Case Study
  • Variable Length Future
  • Storytelling beyond the screen Future
  • IoT meets perceptive media Future
  • The world’s first perceptive radio Future
  • Sensors to understand attention Future
  • New experiences, new vocabulary Future
  • Personalised experiences Future
  • Challenging experiences Future
  • Immersive storytelling Future
  • Thank you, questions? @TonyChurnside @cubicgarden