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Perceptive Futures Tony Churnside

Ian Forrester
The good old days
How did people experience? Broadcasting
Broadcasting is a Compromise
How do people experience now?
Broadcasting to the lowest
denominator
Broadcasting
One way communication Broadcasting
Broadcasting is a blip Broadcasting
Remember around the campfire? Storytelling
Context, mood, body language… Broadcasting
Moving from the explicit to implicit Broadcasting
Is storytelling about variables? Broadcasting
Narrative on rails Broadcasting
What is perceptive media? Broadcasting
“Internet technologies and sensibility to create something
akin to a personal theat...
A new broadcasting system Broadcasting
Media as wallpaper Broadcasting
The attention economy Broadcasting
“Wanting people to listen, you can’t just tap
them on the shoulder anymore.You have to ...
Highly relevant Broadcasting
Sometime just a tickle will do Broadcasting
So what do we do? Industry Debates
Representing Scenes Future
Object based Future
Object based Future
Object based Future
Object based Future
Channel Based Broadcasting Present
Computer power Future
Object Based Broadcasting Future
What is an Object? Technical
Every Single Microphone Feed? Technical
Defined by Creative Intent User Experience
Interactive mixes Case Study
Interactive Mixes Case Study
Interactive mixes Case Study
Compared to Traditional Radio Case Study
8%
5%
9%
22%
55%
Much better
Slightly better
About the same
Slightly worse
Much w...
Perceptive Media Benefits
Personalised stories Case Study
Felt ‘More Engaged’ Case Study
4%
24%
1%
9% 63%
Strongly agree
Agree
Don't know
Disagree
Strongly disagree
Enjoyment Case Study
With Personalisation Without Personalisation
4%
18%
16%
42%
20%
Liked a lot
Liked slightly
Neither li...
Variable Length Documentary Case Study
Variable Length Future
Storytelling beyond the screen Future
IoT meets perceptive media Future
The world’s first perceptive radio Future
Sensors to understand attention Future
New experiences, new vocabulary Future
Personalised experiences Future
Challenging experiences Future
Immersive storytelling Future
Thank you, questions?
Tony.Churnside@bbc.co.uk

@TonyChurnside
Ian.Forrester@bbc.co.uk

@cubicgarden
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Perceptive futures

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Transcript of "Perceptive futures"

  1. 1. Perceptive Futures Tony Churnside Ian Forrester
  2. 2. The good old days
  3. 3. How did people experience? Broadcasting
  4. 4. Broadcasting is a Compromise
  5. 5. How do people experience now?
  6. 6. Broadcasting to the lowest denominator Broadcasting
  7. 7. One way communication Broadcasting
  8. 8. Broadcasting is a blip Broadcasting
  9. 9. Remember around the campfire? Storytelling
  10. 10. Context, mood, body language… Broadcasting
  11. 11. Moving from the explicit to implicit Broadcasting
  12. 12. Is storytelling about variables? Broadcasting
  13. 13. Narrative on rails Broadcasting
  14. 14. What is perceptive media? Broadcasting “Internet technologies and sensibility to create something akin to a personal theatre experience in your living room...”
  15. 15. A new broadcasting system Broadcasting
  16. 16. Media as wallpaper Broadcasting
  17. 17. The attention economy Broadcasting “Wanting people to listen, you can’t just tap them on the shoulder anymore.You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
  18. 18. Highly relevant Broadcasting
  19. 19. Sometime just a tickle will do Broadcasting
  20. 20. So what do we do? Industry Debates
  21. 21. Representing Scenes Future
  22. 22. Object based Future
  23. 23. Object based Future
  24. 24. Object based Future
  25. 25. Object based Future
  26. 26. Channel Based Broadcasting Present
  27. 27. Computer power Future
  28. 28. Object Based Broadcasting Future
  29. 29. What is an Object? Technical
  30. 30. Every Single Microphone Feed? Technical
  31. 31. Defined by Creative Intent User Experience
  32. 32. Interactive mixes Case Study
  33. 33. Interactive Mixes Case Study
  34. 34. Interactive mixes Case Study
  35. 35. Compared to Traditional Radio Case Study 8% 5% 9% 22% 55% Much better Slightly better About the same Slightly worse Much worse
  36. 36. Perceptive Media Benefits
  37. 37. Personalised stories Case Study
  38. 38. Felt ‘More Engaged’ Case Study 4% 24% 1% 9% 63% Strongly agree Agree Don't know Disagree Strongly disagree
  39. 39. Enjoyment Case Study With Personalisation Without Personalisation 4% 18% 16% 42% 20% Liked a lot Liked slightly Neither liked or disliked Disliked slightly Disliked a lot 5% 8% 12% 42% 32%
  40. 40. Variable Length Documentary Case Study
  41. 41. Variable Length Future
  42. 42. Storytelling beyond the screen Future
  43. 43. IoT meets perceptive media Future
  44. 44. The world’s first perceptive radio Future
  45. 45. Sensors to understand attention Future
  46. 46. New experiences, new vocabulary Future
  47. 47. Personalised experiences Future
  48. 48. Challenging experiences Future
  49. 49. Immersive storytelling Future
  50. 50. Thank you, questions? Tony.Churnside@bbc.co.uk @TonyChurnside Ian.Forrester@bbc.co.uk @cubicgarden
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