5 Quick Ideas for Expanding Your Emailing List

1. Email for
Customer Acquisition
5 Great Ways to Expand Your List
and Your Profits!

2. Don’t miss an opportunity to engage.

4. Send direct mail enticement
 Engagement requires
form completion
 100% opt-in to your
messaging
 Mailing lists are less
expensive
 Apply cost savings
toward postage

5. TIPS
 High-value gifts
improve engagement
 Relevant gifts
reinforce message
and can further
brand recognition
 Gifts outperform
sweepstakes

7. Use landing and squeeze pages
 Provides ample real
estate for furthering
argument
 Increases
conversions
 Provides additional
testing and tracking
components

8. TIPS
 Use campaignconsistent designs
 Send auto-responder
confirmation emails
 Display auto-responder
confirmation web page
 Use unique URLs for
accurate analytics
 Add microsites to
spotlight relevant site
content

10. Offer high-value content
 Webcasts
 Online tools
 Video
 White papers
 eBooks
 Training
 Resources

11. TIPS
 Limited time or limited
 Remind visitors to
quantity offers convey
become
urgency; improve
one of the
engagement
cool kids
 Use countdown
timers

13. Interrupt your visitors
 Enable and remind
site visitors to
subscribe with pop-up
forms
 Makes it easy to
engage with your
brand
 gg

14. TIPS
 Place interrupters on
 Offer gift/content
key pages and
relevant to current
within inbound
page
content
 Track analytics to
 Keep it simple
 Use progressive
determine best-
profiling forms to
converting pages
collect additional data

16. Increase your visibility
 Present webcasts
 Write eBooks
 Participate in live
events
 Contribute to social
media
 Share content
 SlideShare, YouTube,
edocr.com

17. TIPS
 Update/create Google+
(Google Maps) and other
social media profiles
 Monitor Google, Bing, and
Yahoo regularly for
company and key staff
 Claim local search listings
 Partner for shared content
and event opportunities

18. Opportunities abound
 Every marketing
 Don’t keep content to
campaign presents
yourself; share
opportunities
everywhere
 Websites are great
landscapes too
 Create content
relevant to your
audience
 Interrupters are great,
but don’t go
overboard
 Make sure your online
visibility is positive

19. Spider Trainers
Contact us:
Chuck Meyer
Client relations manager
651 702 3793
Spider Trainers designs, develops, and
deploys custom drip and nurture
campaigns.
cmeyer@spidertrainers.com
The participating client is the successful
client. Visit our resource center:
http://www.spidertrainers.com

Profiling Personas
PO Box 280487

20+ Ideas for Automated Marketing
Lakewood, CO 80228
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Prospects, Leads, & Subscribers

Marketing Metrics
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