Rick Noel, Founder & CEO of eBiz ROI, Inc. at eBiz ROI, Inc.Very informative Pete. Any chance there will be a video uploaded of you presenting it?;-) Slides 9 are 23 are hilarious! I noticed some drop in domain diversity (slide 35) for our some of our relevant keywords - e.g. [Internet marketing services] - Keep our eyes on the MozCast!9 months ago
Official blog(s) - http://insidesearch.blogspot.com
Search quality highlights (starting Nov. 2011)
2012 Google “Highlights”Jan – 17*Feb – 40 198 reportedMarApr – 50 – 52 = 475 projectedMay – 39 *Late 2011 and January 2012 were probably under-reported
2012 updates by type“Minor” updates include spell-check, speed, snippets, sitelinks…
What’s in a name?Panda = 16 updates (3 major, 13 minor) over 17 months
How minor is “minor”?(1) Tweaks to handling of anchor text. [launch codename "PC"] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.(2) Keyword stuffing classifier improvement. [project codename "Spam"] We have classifiers designed to detect when a website is keyword stuffing. This change made the keyword stuffing classifier better. (1) “Minor” highlight from March, (2) Part of the “Penguin” update
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