SM Tools and Help

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Wonder how to get help online? This presentation outlines all the important websites, programs and widgets.

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SM Tools and Help

  1. 1. Online Help & Tools Tools, Search Blogs & Online Help Michael Motherwell SEO Bloke - WMS Consulting http://www. wmsconsulting .com.au/ cebit / Conference @ CeBIT Australia Darling Harbour, Sydney 2 May 2007
  2. 2. Danger Will Robinson! <ul><li>Tools Are NOT the Key </li></ul><ul><li>Those Who Can’t Do, Make Tools </li></ul><ul><li>Snake Oil Salesmen </li></ul><ul><ul><li>Most A Waste Of Money </li></ul></ul><ul><ul><li>Most A Waste Of Time As Well </li></ul></ul><ul><li>Usually, There’s A Free Alternative </li></ul>
  3. 3. Google Webmaster Central <ul><li>www.google.com/webmasters/ </li></ul><ul><li>www.google.com/webmasters/tools/ </li></ul>
  4. 4. The Tools <ul><li>Requires Validation (Metatag or File) </li></ul><ul><li>robots.txt Validator </li></ul><ul><li>Shows Crawl Errors </li></ul><ul><li>Shows Detailed Links (+ Anchor Text) </li></ul><ul><li>Shows Limited Queries </li></ul><ul><li>Manage Sitemaps (XML Feed) </li></ul>
  5. 5. Yahoo Site Explorer <ul><li>http:// siteexplorer .search.yahoo.com/ </li></ul><ul><li>Check links </li></ul><ul><li>Check Indexing (Last Date, Pages etc) </li></ul>
  6. 6. Google Analytics <ul><li>www. google .com/analytics/ </li></ul><ul><li>Pros </li></ul><ul><ul><li>Free (As In Beer) </li></ul></ul><ul><ul><li>Easy To Implement (JavaScript) </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Privacy </li></ul></ul><ul><ul><li>No (To Little) Support </li></ul></ul><ul><ul><li>Challenging Terminology </li></ul></ul>
  7. 7. Keyword Research <ul><li>Overture - Australia – USA – All </li></ul><ul><li>Wordtracker ( trial ) – Uses Dogpile </li></ul><ul><li>Keyword Discovery ( trial ) – Uses ISP logs </li></ul><ul><li>Digitalpoint – Wordtracker + Overture </li></ul><ul><li>Google’s Tool – No Numbers </li></ul>
  8. 8. Online SEO Tools <ul><li>Links </li></ul><ul><ul><li>Current Link Popularity </li></ul></ul><ul><ul><li>Digitalpoint Backlink Tracker </li></ul></ul><ul><li>Search Engine Saturation (Pages indexed) </li></ul><ul><li>SEO Browser – How SEs See Sites </li></ul>
  9. 9. Programs <ul><li>Xenu Link Sleuth – Sitemap Creator </li></ul><ul><li>Webbug – Check HTTP Headers </li></ul><ul><li>Find Link Partners </li></ul><ul><ul><li>Zeus </li></ul></ul><ul><ul><li>Arelis </li></ul></ul><ul><li>Link Analysis </li></ul><ul><ul><li>Optilink </li></ul></ul>
  10. 10. Browser Add-ons <ul><li>IE </li></ul><ul><ul><li>Google Toolbar (To Check PageRank) </li></ul></ul><ul><ul><li>Alexa Toolbar </li></ul></ul><ul><ul><li>Yahoo Toolbar (Google’s Better) </li></ul></ul><ul><li>Firefox </li></ul><ul><ul><li>Web Developer Toolbar </li></ul></ul><ul><ul><li>SearchStatus – (Alexa + PageRank) </li></ul></ul><ul><ul><li>SEO-For- Firefox </li></ul></ul><ul><li>Be Careful ! </li></ul>
  11. 11. Keeping Up To Date <ul><li>RSS Feeds </li></ul><ul><li>Benefits </li></ul><ul><ul><li>Keep up to date trivially </li></ul></ul><ul><ul><li>Keep track of all the “Latest” </li></ul></ul><ul><li>Drawbacks </li></ul><ul><ul><li>Can become “Noise” </li></ul></ul><ul><ul><li>Can get worse than Spam </li></ul></ul>
  12. 12. Feed Readers <ul><li>Programs </li></ul><ul><ul><li>Great News , FeedReader , FeedDemon </li></ul></ul><ul><li>Email As Well </li></ul><ul><ul><li>Opera (integrates with Mail) </li></ul></ul><ul><ul><li>Thunderbird (Mozilla Email Client) </li></ul></ul><ul><li>Online </li></ul><ul><ul><li>Gmail </li></ul></ul><ul><ul><li>Bloglines </li></ul></ul>
  13. 13. Recommended Blogs <ul><li>Matt Cutts (aka GoogleGuy) </li></ul><ul><li>Official Search Engine Blogs </li></ul><ul><li>SEO Blogs </li></ul><ul><ul><li>Search Engine Land (News) </li></ul></ul><ul><ul><li>SERoundtable (News) </li></ul></ul><ul><ul><li>SEO By The Sea (Patents) </li></ul></ul><ul><ul><li>SEOMoz (Ideas) </li></ul></ul><ul><li>My List </li></ul>
  14. 14. Newsletters <ul><li>Advisor – Weekly Q/A + Guest Article </li></ul><ul><li>SearchDay – Daily Article + Links </li></ul><ul><li>Search Engine Guide – For SMEs </li></ul>
  15. 15. Forums <ul><li>Webmasterworld – Biggest (And Noisiest) </li></ul><ul><li>Search Engine Watch – Abandoned </li></ul><ul><li>HighRankings – Friendly, “White Hat” </li></ul><ul><li>Cre8asiteforums – Ultra-Friendly, Civilised </li></ul><ul><li>Digitalpoint – Technical Focus </li></ul><ul><li>SitePoint – Coders And Programmers </li></ul>
  16. 16. Thanx! <ul><li>Michael Motherwell </li></ul><ul><li>Ph: (02) 9365 4571 </li></ul><ul><li>Em: michael @ wmsconsulting .com.au </li></ul><ul><li>All URLs: http://www. wmsconsulting .com.au/ cebit / </li></ul><ul><li>Blog: www. insearchofstuff .com </li></ul>

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