1. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
INTERNATIONAL SEO
7
DOS & DONTS
in 10 minutes

2. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
I’m Aleyda Solis
SEO AT SEER INTERACTIVE
INTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETER
aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com

3. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
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4. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DO
GIVE YOUR INTERNATIONAL VERSIONS THEIR OWN WEB STRUCTURE
(CCTLDS OR SUBDIRECTORIES) WITH URLS IN RELEVANT LANGUAGE

5. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
YOUR LANGUAGE OR COUNTRY VERSIONS SHOULD NOT BE SHOWN
THROUGH COOKIES OR SCRIPTS IN THE SAME URLS
Same URL, different Languages

6. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
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7. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DON’T
AUTOMATICALLY REDIRECT USERS TO OTHER LANGUAGES OR
COUNTRY VERSIONS BASED ON THEIR IP OR BROWSER LANGUAGE

8. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
SUGGEST THE RELEVANT VERSION INSTEAD OF REDIRECT
Great Amazon
Not bad TripAdvisor

9. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
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10. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DO
LOCALIZE YOUR INTERNATIONAL VERSIONS IF YOU’RE COUNTRY
TARGETING, NOT ONLY TRANSLATE

11. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
REMEMBER THAT THE SAME LANGUAGE CAN BE USED
DIFFERENTLY ACROSS DIVERSE COUNTRIES
Mobile vs. Cell Phone

12. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
REMEMBER THAT THE SAME LANGUAGE CAN BE USED
DIFFERENTLY ACROSS DIVERSE COUNTRIES
Use Google Keywords Tool, Google Trends, SEMRush, SearchMetrics, UberSuggest ... and hire local support!
Mobile vs. Cell Phone

13. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
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14. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DON’T
MIX HREFLANG WITH CANONICAL TAGS REFERRING TO OTHER
LANGUAGE OR COUNTRY VERSIONS AS THE ORIGINAL SOURCES

15. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
IF YOU’RE USING HREFLANG YOU WANT TO INDEX
ALL OF YOUR LANGUAGE & COUNTRY VERSIONS
This type of “mix” usage is OK

16. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
IF YOU’RE USING HREFLANG YOU WANT TO INDEX
ALL OF YOUR LANGUAGE & COUNTRY VERSIONS
Take a look at the specification: http://support.google.com/webmasters/bin/answer.py?
This type of “mix” usage is OK

17. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
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18. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DO
IDENTIFY THE BEST INTERNATIONAL TARGETING:
COUNTRY OR LANGUAGE?

19. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR
BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS

20. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR
BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS
You can Language target when location is not a factor for your business or it is, but your
audience is very distributed and you can’t target each one of them specifically at the start.
Take a look at http://www.seerinteractive.com/blog/international-seo-strategy-guide

21. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
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22. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DON’T
ASSUME YOUR INTERNATIONAL AUDIENCE WILL BEHAVE THE SAME,
SEASONALITY, TRENDS AND PREFERENCES MIGHT BE DIFFERENT

23. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS
BEHAVIOUR AND PROFILE

24. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS
BEHAVIOUR AND PROFILE
Take a look at GDN Profiles, Alexa, Digital Life, IAB & Omniture’s research per country

25. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
FOOTBALL: THE WORLD VS. USA
77

26. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
DO
USE HREFLANG CONSISTENTLY IN YOUR INTERNATIONAL VERSIONS
TARGETING YOUR RELEVANT LANGUAGE AND COUNTRY

27. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT
ALSO IN XML SITEMAPS

28. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT
ALSO IN XML SITEMAPS
Check the MediaFlow tool http://www.themediaflow.com/resources/tools/href-lang-tool/

29. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

30. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
LET’S GO INTERNATIONAL

31. INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA
THANKS
QUESTIONS?
aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com