CROWDFUNDING
guide
1
Anatomy
Of a
Successful
Campaign
CuMULATIVE FUND RAISED
FUNDs Pledged PER DAY
Target
Momentum	
  
Dance Floor Theory:
WHO SUPPORTs A CAMPAIGN?
70% Contacts initiated by THE
Campaign creator
30% OTHERS
2
Before
you
begin
Have a clear goal
research
IDENTIFY INFLUENCERS
Identify your audience good
campaign!
Do the groundwork
Set a target
Calculate costs
measure your network
Be realistic
3
Putting
your
campaign
together
tell a
story
Facts tell stories sell
1
Show you can execute
Use visuals
Be personal and transparent
Demonstrate your passion
Make awesome
rewards
FOCUS GROUPS
NEED ideas?
RESEARCH
KYS = Know YOUR SuPPORTERS
Find sponsors
NEED MORE ideas?
BUNDLe
Set limits
EARLY bird PRICING
4
Ready, set,
launch? ….
NO WAIT!
YOU NEED TO Create
Momentum!
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Build buzz
Reach out online & offline
Get Social
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Build buzz
Make a landing page!
Start to raise interest!
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Build buzz
Secure commitment from
initial Supporters!
5
NOW YOU
CAN
Launch!
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
BUILD momentum
Get your initial supporters
to contribute
Launch...
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Update regularly
Prepare templates
Pre-record thank you videos
...
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Final push
BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN Manage your community
• Keep you supporters updated
• Answer to...
Delays
Unfulfilled
rewards
Lose
money
Unrealistic
target
Go make something
awesome!
nicola.castelnuovo@crowdonomic.com
@crowdonomic
www.crowdonomic.com
Nicola Castelnuovo - CSW Global Crowdfunding Workshop, Crowdfunding Guide
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Nicola Castelnuovo - CSW Global Crowdfunding Workshop, Crowdfunding Guide

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Presented at CSW Global 2014's Crowdfunding Workshop by Paul Niederer, CEO ASSOB. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

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Nicola Castelnuovo - CSW Global Crowdfunding Workshop, Crowdfunding Guide

  1. 1. CROWDFUNDING guide
  2. 2. 1 Anatomy Of a Successful Campaign
  3. 3. CuMULATIVE FUND RAISED FUNDs Pledged PER DAY Target
  4. 4. Momentum   Dance Floor Theory:
  5. 5. WHO SUPPORTs A CAMPAIGN? 70% Contacts initiated by THE Campaign creator 30% OTHERS
  6. 6. 2 Before you begin
  7. 7. Have a clear goal research IDENTIFY INFLUENCERS Identify your audience good campaign! Do the groundwork
  8. 8. Set a target Calculate costs measure your network Be realistic
  9. 9. 3 Putting your campaign together
  10. 10. tell a story Facts tell stories sell
  11. 11. 1 Show you can execute Use visuals Be personal and transparent Demonstrate your passion
  12. 12. Make awesome rewards
  13. 13. FOCUS GROUPS NEED ideas? RESEARCH KYS = Know YOUR SuPPORTERS
  14. 14. Find sponsors NEED MORE ideas? BUNDLe Set limits EARLY bird PRICING
  15. 15. 4 Ready, set, launch? …. NO WAIT!
  16. 16. YOU NEED TO Create Momentum!
  17. 17. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Reach out online & offline Get Social
  18. 18. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Make a landing page! Start to raise interest!
  19. 19. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Secure commitment from initial Supporters!
  20. 20. 5 NOW YOU CAN Launch!
  21. 21. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN BUILD momentum Get your initial supporters to contribute Launch party!
  22. 22. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Update regularly Prepare templates Pre-record thank you videos Schedule Tweets
  23. 23. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Final push
  24. 24. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Manage your community • Keep you supporters updated • Answer to questions • Share issues …and of course deliver rewards
  25. 25. Delays Unfulfilled rewards Lose money Unrealistic target
  26. 26. Go make something awesome! nicola.castelnuovo@crowdonomic.com @crowdonomic www.crowdonomic.com

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