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Nicola Castelnuovo - CSW Global Crowdfunding Workshop, Crowdfunding Guide

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Presented at CSW Global 2014's Crowdfunding Workshop by Paul Niederer, CEO ASSOB. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

Presented at CSW Global 2014's Crowdfunding Workshop by Paul Niederer, CEO ASSOB. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek

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  • 1. CROWDFUNDING guide
  • 2. 1 Anatomy Of a Successful Campaign
  • 3. CuMULATIVE FUND RAISED FUNDs Pledged PER DAY Target
  • 4. Momentum   Dance Floor Theory:
  • 5. WHO SUPPORTs A CAMPAIGN? 70% Contacts initiated by THE Campaign creator 30% OTHERS
  • 6. 2 Before you begin
  • 7. Have a clear goal research IDENTIFY INFLUENCERS Identify your audience good campaign! Do the groundwork
  • 8. Set a target Calculate costs measure your network Be realistic
  • 9. 3 Putting your campaign together
  • 10. tell a story Facts tell stories sell
  • 11. 1 Show you can execute Use visuals Be personal and transparent Demonstrate your passion
  • 12. Make awesome rewards
  • 13. FOCUS GROUPS NEED ideas? RESEARCH KYS = Know YOUR SuPPORTERS
  • 14. Find sponsors NEED MORE ideas? BUNDLe Set limits EARLY bird PRICING
  • 15. 4 Ready, set, launch? …. NO WAIT!
  • 16. YOU NEED TO Create Momentum!
  • 17. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Reach out online & offline Get Social
  • 18. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Make a landing page! Start to raise interest!
  • 19. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Secure commitment from initial Supporters!
  • 20. 5 NOW YOU CAN Launch!
  • 21. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN BUILD momentum Get your initial supporters to contribute Launch party!
  • 22. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Update regularly Prepare templates Pre-record thank you videos Schedule Tweets
  • 23. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Final push
  • 24. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Manage your community • Keep you supporters updated • Answer to questions • Share issues …and of course deliver rewards
  • 25. Delays Unfulfilled rewards Lose money Unrealistic target
  • 26. Go make something awesome! nicola.castelnuovo@crowdonomic.com @crowdonomic www.crowdonomic.com

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