Nicola Castelnuovo - CSW Global Crowdfunding Workshop, Crowdfunding Guide
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Presented at CSW Global 2014's Crowdfunding Workshop by Paul Niederer, CEO ASSOB. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
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Nicola Castelnuovo - CSW Global Crowdfunding Workshop, Crowdfunding Guide
- 3. CuMULATIVE FUND RAISED FUNDs Pledged PER DAY Target
- 4. Momentum Dance Floor Theory:
- 5. WHO SUPPORTs A CAMPAIGN? 70% Contacts initiated by THE Campaign creator 30% OTHERS
- 7. Have a clear goal research IDENTIFY INFLUENCERS Identify your audience good campaign! Do the groundwork
- 8. Set a target Calculate costs measure your network Be realistic
- 10. tell a story Facts tell stories sell
- 12. 1 Show you can execute Use visuals Be personal and transparent Demonstrate your passion
- 14. FOCUS GROUPS NEED ideas? RESEARCH KYS = Know YOUR SuPPORTERS
- 15. Find sponsors NEED MORE ideas? BUNDLe Set limits EARLY bird PRICING
- 16. 4 Ready, set, launch? …. NO WAIT!
- 17. YOU NEED TO Create Momentum!
- 18. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Reach out online & offline Get Social
- 19. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Make a landing page! Start to raise interest!
- 20. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Build buzz Secure commitment from initial Supporters!
- 22. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN BUILD momentum Get your initial supporters to contribute Launch party!
- 23. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Update regularly Prepare templates Pre-record thank you videos Schedule Tweets
- 25. BEFORE CAMPAIGN CAMPAIGN LAUNCH CAMPAIGN END POST CAMPAIGN Manage your community • Keep you supporters updated • Answer to questions • Share issues …and of course deliver rewards