1. Vusion Overview
Video Services To Grow Your Profits
Copyright 2009 Vusion Inc. www.vusion.com

2. Vusion Overview
2009
The Challenge: Delivering Internet HD Video to a
Billion People on the Internet
Every known measurement of media
In 2008, more
viewing indicates that people under
30 strongly prefer to consume media
than 70% of
on their own computer over the
Internet. By the year 2010, no one
Internet users
younger than 20 will remember a
world without the Internet. Watch-
ing long form video on your comput-
regularly view
er increasingly is a core expectation.
And it’s not just younger people. In
video on their
2008, more than 70% of Internet us-
ers, of all ages, regularly view video
computers.
on their computers.
Netratings.com
Limits in Current Technologies for Video Distribution
and Advertising:
Poor Quality: Existing video over the Internet is delivered in poor quality in full-
screen. The viewing experience is not on par with television or DVD. Video is
pixilated, sound is out of sync and video service is often disrupted for buffering.
Cost for Long Format and HD is Too High: Using current technology, the Total Cost
of Delivery (TCD) for CDN streaming of long format HD or SD video can be as much
as ten times higher than the cost to deliver the same HD/SD content over Cable TV.
At these price points, the economics of video monetization are not viable. Current
solutions also expensively over-stream and forward buffer by as much as 100% of
actual viewed video.
Limitations on Consumer Reach: As quality increases, the number of broadband
users who can actually view the video declines. Using specifications from a lead-
ing CDN provider, less than 3% of Internet users can watch their recommended HD
video solution.
Low Monetization Potential: There is a strong correlation between increasing video
quality and high advertising and subscriber revenues, but in order to deliver high
quality, media producers suffer from shrinking consumer reach and nonlinear cost
increases. These negative tradeoffs are causing a revenue shortfall for most Inter-
net video offerings that focus on ad-based monetization.
CDNs are Not Optimized for Long Form Video: Existing video delivery technolo-
gies are based on algorithms, protocols and software designed for solving a broad
range of problems, not video specifically. Edge caching, connection-based stream-
ing servers, massive numbers of POPs, and aggressive peering are inadequate for
dedicated video delivery - especially for higher quality and longer format video.
Brute force solutions cannot delivery HD and SD video.
Vusion Overview Copyright 2009 Vusion Inc.

3. 2009
INTRODUCING VUSION™
The Best Full-Screen Internet HD Video Experience on the Planet
Vusion’s streaming cloud video services are designed from the ground up to support an out-
standing full-screen experience to 95% of all PCs and Macs on the Internet today. That means
your company can reach a larger audience. One look at video delivered using Vusion has
end-users saying, “Wow” every time.
Vusion’s disruptive technology base breaks down each of the existing barriers to outstanding
full-screen HD Internet video delivery. Using Vusion, companies of all sizes can offer HD quality
video with a Total Cost of Delivery far less than with typical CDN services. The result is
profitable, monetizable, high quality video today, with an outstanding
end-user viewing experience.
VUSION’S INNOVATION IN
INTERNET VIDEO TECHNOLOGY:
Vusion utilizes its own technology
for HD, fast seek, full-screen video
delivery. Vusion’s Smoothrate video
delivery technology is the only
technology available on low end to
high end PCs and Macs to deliver
a full-screen viewing experience.
Vusion uses intelligent distributed
The
computing algorithms to cost
effectively scale ensure the highest
“WOW”
quality video experience for each
viewer. This means companies can
Factor!
get a great experience at a very
affordable prices. Vusion’s FullVu
Player continuously adjusts to
changing network conditions and
Full Screen HD Video
individual computer systems to
deliver the best possible video Great User Experience
stream to each user. Because there Faster Time To Profits
are many potential problems that can
cause poor quality Internet video, the
FullVu Player uses technology
fine-tuned for high quality video as opposed to traditional CDN
technology that addresses general Internet content.
AMAZING CONSUMER EXPERIENCE FOR SHORT AND LONG FORM VIDEO:
Vusion’s video services can deliver true HD video today over standard broadband connections.
Video can be in short format or long and very long multiple-hour formats. Vusion provides
unique global distribution capabilities, including multi-language support with switchable audio
tracks and subtitles. The video experience is as good or better than television, with Fast-On,
Full-Screen, High-Quality video pictures and excellent stereo sound quality. Viewers can do an
Vusion Overview Copyright 2009 Vusion Inc.

4. 2009
Instant-Seek to any point in the video, and Pause and Seek-Back similar to a DVR
experience. Using our unique innovations, Vusion can reach 95% of broadband users with
full HD or SD (DVD) video and maintain an excellent, full-screen end-user viewing experience.
This increased consumer reach ensures a larger total addressable market and a significant
improvement in end-user satisfaction.
LOWER TOTAL COST OF DELIVERY:
Vusion’s technology innovations are very efficient to ensure the best viewing experience
at the lowest possible cost. The Vusion cloud services deliver fine-grained client managed
Quality-of-Service (QoS). CDNs deliver video using extensive buffering and “over-streaming”
to attempt to improve quality. This can significantly drive up the Total Cost of Delivery. For
example, with CDN over-streaming, a content provider may pay for delivery of 20 minutes of
video, even if the viewer only watches 5 minutes of content! With Vusion, our customers are
only charged for video actually played, not for over-streaming and buffering. In direct com-
parisons with CDN delivered HD video, Vusion’s Total Cost of Delivery can be substantially
lower at all market volumes, even for customers with very favorable CDN rates.
MONETIZATION / NEW REVENUE SOURCES:
Vusion’s services include complete integration with existing Internet Ad-Networks. Our cus-
tomers can specify their Ad-Network of choice and Vusion will deliver video using the target-
ing-rules, ad frequency and seek-past policies that best suit their business model.
In addition, Vusion’s secure, high-quality video service is ideal for Subscription-Based and
Pay-Per-View services, with or without advertising.
LOWER TOTAL COST OF DELIVERY:
Vusion’s technology innovations are very efficient to ensure the best viewing experience at
the lowest possible cost. The Vusion cloud services deliver fine-grained client managed Qual-
ity-of-Service (QoS) deliver video using extensive buffering and “over-streaming” to attempt
to improve quality. This can significantly drive up the Total Cost of Delivery. For example,
with CDN over-streaming, a content provider may pay for delivery of 20 minutes of video,
even if the viewer only watches 5 minutes of content! With Vusion, our customers are only
charged for video actually played, not for over-streaming and buffering. In direct compari-
sons with CDN delivered HD video, Vusion’s
Total Cost of Delivery can be substantially
lower at all market volumes, even for cus-
tomers with very favorable CDN rates.
POWERFUL REPORTING
AND ANALYTICS:
Vusion’s powerful reporting capabilities
include geographic location mapping and
detailed usage statistics by video view,
including: “when,” “where,” “how long” and
many other business and monetization met-
Vusion Overview Copyright 2009 Vusion Inc.

5. 2009
rics. Custom reports can be created based on Vusion’s extensive per-video data collection.
Additionally, Vusion recently launched an all-new Vusion Loyalty Measurement Services
(LMS) to help companies understand and measure their viewers behavioral and attitudinal
loyalty. See www.vusion.com/loyalty for more information.
VUSION VIDEOFLOW MANAGEMENT SERVICES
Vusion’s all new VideoFlow management system makes it easy for technical and non-tech-
nical employees to upload, encode, store and manage your video assets. The VideoFlow
Wizard makes it easy to upload, create a playlist and publish HD videos to your website.
The browser-based web user interface means you can access the VideoFlow system from
any Internet connected PC or Mac.
VUSION FULLVU PLAYER THAT ENHANCES YOUR BUSINESS:
Vusion’s complete service includes a fully brandable, in-browser HD video player that we
call the Vusion FullVu Player. Using our Smart Player Builder and APIs, our customers have
total control over look-and-feel, logo placement, resizing features, language and audio sup-
port, advertising interaction, play buttons and all aspects of the video service. Customers
can create unique capabilities and consumer experiences with standard web technologies
such as JavaScript, Flash and HTML.
VUSION’S INTEGRATED HD STREAMING CLOUD SERVICES:
High Performance Streaming: Vusion streaming can globally deliver fast start, full screen,
and HD video to worldwide audiences over the standard Internet. All video streams are
encrypted end-to-end to prevent content theft or highjacking en route.
Powerful VideoFlow Management System: Simplified video provisioning, metadata tagging,
playlists, and video distribution policies. Simplified video wizard for easy management of
your video assets.
Redundant Video Storage: Ultra high performance, geographically redundant and mas-
sively scalable Internet video storage.
Encoding: Video content is ingested into the Vusion service and automatically encoded
according to profiles specified by our customers. Video can be encoded into HD quality,
SD quality and lower quality formats as needed by the customer’s market requirements.
Vusion’s core service encrypts all video over the Internet and inside the end-user computer.
Vusion’s FullVu Player: Vusion’s service includes an HD quality video player launched from
the viewer’s browser. There is no separate player application to confuse the viewer. Con-
tent providers can embed video in any standard web page. The player look-and-feel can be
completely configured to match customer branding needs and video control features such
as playlists, companion ads, and other special features.
Quality of Service: Vusion’s service includes fine-grained Quality-of-Service management
for every video played. As network conditions fluctuate, Vusion’s service will adapt to the
environment and end-user computers using multiple quality parameters to deliver the best-
possible video to each end viewer on a continuous basis.
Vusion Overview Copyright 2009 Vusion Inc.

6. 2009
Scalability: Vusion maintains its own dedicated infrastructure of advanced servers and delivery
networks capable of scaling to worldwide populations cost effectively.
Reporting and Analytics: Vusion’s reports are powerful, precise and informative. Unlike CDN
reports, that focus on raw traffic, Vusion’s reports tell you what video was played, when it was
played, where it was played (down to ZIP Code precision) and how long it was played.
Ease of Integration and Service Startup: Because Vusion delivers an end-to-end service, we can
control all aspects of video delivery without multivendor confusion and finger-pointing. Most
customers can go from first content delivery to full service in less than a week of effort.
Powerful Web APIs: Vusion has developed powerful web APIs for to make it easy for your techni-
cal team to integrate video services into your website. The Vusion FullVu Player APIs allow for
access to player controls, aspect ratios, sizing, languages, modes, URLs, bitrates and more. The
VideoFlow APIs allows for access to session management, reporting data, metadata, media store,
playlists, domain lock management, accounts and more.
All-New Loyalty Management Services: Vusion is the first company to pioneer the use of an end-
user viewer loyalty survey and metrics to help companies understand emotional loyalty, not less
impactful behavioral loyalty. Go to www.vusion.com/loyalty to view a video short course from Dr.
Peter Wilton on how customer loyalty drives profitability.
CONTACT VUSION TODAY:
Contact us for a private discussion about your digital business strategy and learn more
about how our award winning HD video delivery can help accelerate your business plans
and profits.
Vusion: Video Services to Grow Your Profits
Vusion
Headquarters
300 Orchard City
Drive, Suite 100A
About Vusion, Inc.
Campbell, CA
95008
Vusion provides on-demand Internet HD streaming cloud services to business. Those busi-
Sales: 866.995.4887
nesses in turn offer Vusion hosted video on their websites. Vusion has innovated in the
Main: 408.834.7777
entire video distribution chain to provide outstanding full-screen HD video experiences to
The Vusion Loy-
95% of all PCs and Macs on the Internet today. Vusion strives to offer the simplest, com-
alty Measurement
Services (LMS) is plete and most affordable HD video services without costly upfront or hidden costs.
available in calendar
Q2, 2009 for an ad-
ditional fee.
More information is available at http://www.vusion.com Email: info@vusion.com
Copyright 2009
Vusion, Inc and
Orbis Associates.
All rights reserved.
Please do not copy
or reproduce with-
out permission from
Vusion, Inc.
Vusion Overview Copyright 2009 Vusion Inc.