We invest 3 billion hours weekly                            playing online gamesWednesday 14 March 2012
10.000 hours                          by the age of 21Wednesday 14 March 2012
10 Positive emotionsWednesday 14 March 2012
10 Positive emotions                    Joy               Curiosity                    Relief            Excitement       ...
What if we could bring these powerful emotions...                               to the workplace ?                        ...
GamificationWednesday 14 March 2012
Gamification is the use of game                          design techniques and                          mechanics to solve ...
In the last 12 months...             $10+ million in seed capital for a series of             disruptive, gamification star...
Economic Forecasts          2011: $100 million in gamification development*          2015: $1.6 billion *          2016: 2....
WorkplaceWednesday 14 March 2012
The Face Game                          Goal: increase collaboration across                           departments to drive ...
Wednesday 14 March 2012
Wednesday 14 March 2012
“You’re probably                          wondering how the                          heck to pronounce                    ...
Briseida’s zappos profileWednesday 14 March 2012
Your Score                           over timeWednesday 14 March 2012
InnovationWednesday 14 March 2012
Wednesday 14 March 2012
Wednesday 14 March 2012
PersonalWednesday 14 March 2012
Wednesday 14 March 2012
Customer relationshipWednesday 14 March 2012
Wednesday 14 March 2012
Wednesday 14 March 2012
Wednesday 14 March 2012
Industry Forecasts          2014: A primary gamification platform will become          as important as Facebook, eBay or Am...
Industry Forecasts          2016: Nearly 70% of Global 2000 organizations          will have at least one gamified applicat...
In the U.S. 99% of boys under 18 & 94% of                           girls play regularly - 13 and 8 hours a weekWednesday ...
“It’s inevitable: Soon, we will ALL be gamers”Wednesday 14 March 2012
Why does work gamification so well?                          Why does work gamification so well?                            ...
“Games are                          unnecessary obstacles                             we volunteer to                     ...
Playing games is hard work!Wednesday 14 March 2012
Wednesday 14 March 2012
Wednesday 14 March 2012
“Work is more fun than fun”Wednesday 14 March 2012
So far, we’ve spent                          5.93 million years                                playingWednesday 14 March 2...
5.93 million        years ago...                 the first                  human               ancestors               sto...
Why are we spending so                          much time tackling                          unnecessary                   ...
Eustress: Positive stressWednesday 14 March 2012
Exploring potential gainsWednesday 14 March 2012
Compared to games                          unnecessary obstacles                                          reality is too e...
Wednesday 14 March 2012
Its easier than it looks MIHAlY CsIKSzENTMIHAlYI = MIHAY CIKSENTMIHAYI          "me-high chick-sent-me-high-ee"Wednesday 1...
Wednesday 14 March 2012
People aquire                 Move into         skills over time   the relaxation / boredom state                  new    ...
Good gamification must adapt &                               evolve with the playerWednesday 14 March 2012
Source:        http://www.slideshare.net/mich8elwu/2011-0526-             digtali-surrey-science-of-gamificationv03Wednesda...
Wednesday 14 March 2012
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Gamification

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Gamification

  1. 1. We invest 3 billion hours weekly playing online gamesWednesday 14 March 2012
  2. 2. 10.000 hours by the age of 21Wednesday 14 March 2012
  3. 3. 10 Positive emotionsWednesday 14 March 2012
  4. 4. 10 Positive emotions Joy Curiosity Relief Excitement Vicarious pride Awe & Wonder Surprise Contentment Pride CreativityWednesday 14 March 2012
  5. 5. What if we could bring these powerful emotions... to the workplace ? to innovation ? to customer relationships ?Wednesday 14 March 2012
  6. 6. GamificationWednesday 14 March 2012
  7. 7. Gamification is the use of game design techniques and mechanics to solve problems and engage audiences.Wednesday 14 March 2012
  8. 8. In the last 12 months... $10+ million in seed capital for a series of disruptive, gamification startups $25+ million capital to traditional businesses betting big on gamification as a core customer strategy a new $100 million fund dedicated to gamificationWednesday 14 March 2012
  9. 9. Economic Forecasts 2011: $100 million in gamification development* 2015: $1.6 billion * 2016: 2.8 billion ** * bloomberg business week ** M2 researchWednesday 14 March 2012
  10. 10. WorkplaceWednesday 14 March 2012
  11. 11. The Face Game Goal: increase collaboration across departments to drive innovationWednesday 14 March 2012
  12. 12. Wednesday 14 March 2012
  13. 13. Wednesday 14 March 2012
  14. 14. “You’re probably wondering how the heck to pronounce my name. It’s Bre-Say-Da”Wednesday 14 March 2012
  15. 15. Briseida’s zappos profileWednesday 14 March 2012
  16. 16. Your Score over timeWednesday 14 March 2012
  17. 17. InnovationWednesday 14 March 2012
  18. 18. Wednesday 14 March 2012
  19. 19. Wednesday 14 March 2012
  20. 20. PersonalWednesday 14 March 2012
  21. 21. Wednesday 14 March 2012
  22. 22. Customer relationshipWednesday 14 March 2012
  23. 23. Wednesday 14 March 2012
  24. 24. Wednesday 14 March 2012
  25. 25. Wednesday 14 March 2012
  26. 26. Industry Forecasts 2014: A primary gamification platform will become as important as Facebook, eBay or Amazon * 2015: More than 50% of organizations that manage innovation processes will gamify them * * Gartner Research & AnalysisWednesday 14 March 2012
  27. 27. Industry Forecasts 2016: Nearly 70% of Global 2000 organizations will have at least one gamified application * Gartner Research & AnalysisWednesday 14 March 2012
  28. 28. In the U.S. 99% of boys under 18 & 94% of girls play regularly - 13 and 8 hours a weekWednesday 14 March 2012
  29. 29. “It’s inevitable: Soon, we will ALL be gamers”Wednesday 14 March 2012
  30. 30. Why does work gamification so well? Why does work gamification so well? ?Wednesday 14 March 2012
  31. 31. “Games are unnecessary obstacles we volunteer to tackle.”Wednesday 14 March 2012
  32. 32. Playing games is hard work!Wednesday 14 March 2012
  33. 33. Wednesday 14 March 2012
  34. 34. Wednesday 14 March 2012
  35. 35. “Work is more fun than fun”Wednesday 14 March 2012
  36. 36. So far, we’ve spent 5.93 million years playingWednesday 14 March 2012
  37. 37. 5.93 million years ago... the first human ancestors stood up.Wednesday 14 March 2012
  38. 38. Why are we spending so much time tackling unnecessary obstacles?Wednesday 14 March 2012
  39. 39. Eustress: Positive stressWednesday 14 March 2012
  40. 40. Exploring potential gainsWednesday 14 March 2012
  41. 41. Compared to games unnecessary obstacles reality is too easy. Games challenge uswith voluntary obstacles that help us put ourstrengths to better use.Wednesday 14 March 2012
  42. 42. Wednesday 14 March 2012
  43. 43. Its easier than it looks MIHAlY CsIKSzENTMIHAlYI = MIHAY CIKSENTMIHAYI "me-high chick-sent-me-high-ee"Wednesday 14 March 2012
  44. 44. Wednesday 14 March 2012
  45. 45. People aquire Move into skills over time the relaxation / boredom state new challenge arousal, anxiety IRL: matching skills is hardWednesday 14 March 2012
  46. 46. Good gamification must adapt & evolve with the playerWednesday 14 March 2012
  47. 47. Source: http://www.slideshare.net/mich8elwu/2011-0526- digtali-surrey-science-of-gamificationv03Wednesday 14 March 2012
  48. 48. Wednesday 14 March 2012
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