Facebook Timeline for Church Fan Pages: An Overview

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This brief presentation provides a concise overview of Facebook Timeline for Church Fan Pages. You will learn about new features, the impact on your church, and actionable steps to optimize your page for the new layout.

Bottom line: Facebook Timeline for Church Fan Pages enables churches to more effectively share the story of what God is doing in and through your church community to change peoples' lives!

Published in: Spiritual, Technology, Business
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  • Thank you! Me too. Can't wait to see more great examples of churches using it well.
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  • Great presentation, I really think that the churches that understand the new Timeline layout can really be helped by how fb has made it so engaging.
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  • Facebook Timeline for Church Fan Pages: An Overview

    1. 1. Introduction FACEBOOK TIMELINE FOR CHURCHES By: Jason Stambaugh, WevivalWednesday, March 14, 2012
    2. 2. SOCIAL MEDIA, MARKETING AND WEB STRATEGY FIRM WevivalWednesday, March 14, 2012
    3. 3. ONLINE PLATFORM BUILDING WevivalWednesday, March 14, 2012
    4. 4. ONLINE PLATFORM BUILDING SOCIAL MEDIA COACHING WevivalWednesday, March 14, 2012
    5. 5. Contact Us www.wevival.com jason@wevival.com @jaytheson WevivalWednesday, March 14, 2012
    6. 6. MEET THE NEW LAYOUT The BasicsWednesday, March 14, 2012
    7. 7. MEET THE NEW LAYOUT The BasicsWednesday, March 14, 2012
    8. 8. WHY DID FACEBOOK RELEASE TIMELINE? (1) Makes Facebook more beautiful and engaging The BasicsWednesday, March 14, 2012
    9. 9. WHY DID FACEBOOK RELEASE TIMELINE? (2) Tell better stories about Jesus, faith and church The BasicsWednesday, March 14, 2012
    10. 10. WHY DID FACEBOOK RELEASE TIMELINE? (3) Increase Facebook advertising revenue The BasicsWednesday, March 14, 2012
    11. 11. Cover Photo (851x315 pixels) COVER PHOTO AnatomyWednesday, March 14, 2012
    12. 12. Profile Photo (180x180 pixels) NEW PROFILE PICTURE AnatomyWednesday, March 14, 2012
    13. 13. About (essential information) ABOUT YOU AnatomyWednesday, March 14, 2012
    14. 14. ***Default Landing Pages are Dead*** Apps and Views (Replaced Tabs) *App and View Photos (111x74 pixels) APPS AND VIEWS AnatomyWednesday, March 14, 2012
    15. 15. Fans Can Now Send & You Can Respond to Direct Messages MESSAGES AnatomyWednesday, March 14, 2012
    16. 16. TIMELINE (R.I.P. WALL) TimelineWednesday, March 14, 2012
    17. 17. (1) (2) (3) (1) Friends (2) What friends say (3) What people say FRIENDS & USER ACTIVITY TimelineWednesday, March 14, 2012
    18. 18. *7 days* Pinned Posts (aka featured post) PIN POSTS TimelineWednesday, March 14, 2012
    19. 19. Highlighted Post HIGHLIGHTED POSTS TimelineWednesday, March 14, 2012
    20. 20. Milestone (photo 843x403 pixels) INTRODUCING MILESTONES MilestonesWednesday, March 14, 2012
    21. 21. Baptisms, service projects, new ministries, etc. ANY BIG CHURCH NEWS MilestonesWednesday, March 14, 2012
    22. 22. STRENGTHS WEAKNESSES + Better fan experience + Increased fan page control + More storytelling opportunities OPPORTUNITIES THREATS TIMELINE SWOT SWOTWednesday, March 14, 2012
    23. 23. STRENGTHS WEAKNESSES + Better fan experience - No default landing page + Increased fan page control - Heavy emphasis on photos + More storytelling opportunities - Frequent Updates Required OPPORTUNITIES THREATS TIMELINE SWOT SWOTWednesday, March 14, 2012
    24. 24. STRENGTHS WEAKNESSES + Better fan experience - No default landing page + Increased fan page control - Heavy emphasis on photos + More storytelling opportunities - Frequent Updates Required OPPORTUNITIES THREATS + Engage fans more effectively + Increase awareness of “church” + Share a compelling story of faith TIMELINE SWOT SWOTWednesday, March 14, 2012
    25. 25. STRENGTHS WEAKNESSES + Better fan experience - No default landing page + Increased fan page control - Heavy emphasis on photos + More storytelling opportunities - Frequent Updates Required OPPORTUNITIES THREATS + Engage fans more effectively - Increased FB advertising expense + Increase awareness of “church” - Maintenance time/talent/dollars + Share a compelling story of faith - Visibility of church feedback TIMELINE SWOT SWOTWednesday, March 14, 2012
    26. 26. Before 3/30/12 Visit Page and “Preview” Profile Cover Photo Profile Photo Review Existing Timeline Posts Milestones Apps and Views CHECKLIST ChecklistWednesday, March 14, 2012
    27. 27. Before 3/30/12 Post-Launch Visit page and “preview” profile Post daily (think member) Cover photo Pin one post per week Profile photo Capture images/videos Review existing timeline posts Upload images/videos with desc. Milestones Explore custom apps for fan page Apps and views Respond to comments/?’s/messages CHECKLIST ChecklistWednesday, March 14, 2012
    28. 28. Need some help? jason@wevival.com LIVE PREVIEW Live!Wednesday, March 14, 2012

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