1. Corporate Social Responsibility
Presented by: Carolyn Galvante
Friday, March 16, 2012

2. MAIN POINTS
1. 2. 3.
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3. WHAT
IS
CORPORATE SOCIAL RESPONSIBILITY?
(social)
+ (environmental)
= (financial)
“Do good. Do well.”
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4. THIRD WORLD
countries PRODUCE DEVELOPED
countries
cheap goods for
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5. Friday, March 16, 2012

6. Questions:
1. WHY?
2. PROS/CONS
3. SUGGESTIONS
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7. Friday, March 16, 2012

8. PROS
Human Resource, Teamwork, and Involvement
Brand Differentiation
Ethical Consumerism
Social Awareness & Education
...CONS?
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9. THE PRINCIPLES OF STARBUCKS
Our Coffee
Our Partners
Our Customers
Our Stores
Our Neighborhood
Our Shareholders
...Onward
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10. Friday, March 16, 2012

11. Blake Mycoskie
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12. ONE for ONE
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13. +1,000,000
PAIRS
of
SHOES
South Africa, Rwanda, Ethiopia
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14. 300
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million children

15. +25,000
people
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16. Friday, March 16, 2012

17. GREAT EXAMPLE
Ride a trend.
Bake in the good.
Build in sustainability.
Give employees something to be proud of.
Attach a story.
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18. MAIN POINTS
1. 2. 3.
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19. References
http://www.voteforus.com/starbucksmissionstatement.html
http://www.nonprofitquarterly.org/index.php?option=com_content&view=article&id=11466
http://earth911.com/news/2011/04/18/starbucks-corporate-social-responsibility-plan/
http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=194
http://nonprofit.about.com/od/socialentrepreneurs/a/tomsshoescorporaterespons.htm
http://www.mpiweb.org/About/CSR
http://www.hks.harvard.edu/m-rcbg/CSRI/init_define.html
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20. Thank you.
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