The document emphasizes the importance of internal communication and conversation within organizations to enhance business performance. It suggests that businesses should empower employees to share insights and drive conversations, paralleling the way they engage with customers. The text highlights the significant shift in trust towards social media as a communication tool and the value of leadership reputations built on narratives told by others.

1. Thursday, 17 May 12

2. Thursday, 17 May 12

3. Engagement
Empowerment
Thursday, 17 May 12

4. Engagement
Empowerment
Thursday, 17 May 12

5. Engagement
Empowerment
Thursday, 17 May 12

6. “I Trust you”
“I hate my boss”
“I love my job”
“I make my own decisions”
“The office sucks”
Thursday, 17 May 12

7. We need to put words back on
the agenda in the form of
conversation. We have already
in some places with our
customers. But we need to do
this inside the organisation.
Thursday, 17 May 12

8. “Opening up the water cooler
conversation is probably one of
the biggest opportunities in our
working lifetimes to improve
business performance”
Me! February 29th 2012
Thursday, 17 May 12

9. You cant be social outside if you are not social inside
INSIDE OUTSIDE
INNOVATION INNOVATION
FEEDBACK FEEDBACK
INSIGHT HR INSIGHT
NPD NPD
EMPLOYEES CUSTOMERS
LOYALTY ADVOCACY
LOYALTY ADVOCACY
TRUST OPENESS TRUST OPENESS
COLLABORATION COLLABORATION
Thursday, 17 May 12

10. You cant be social outside if you are not social inside
INSIDE OUTSIDE
INNOVATION
FEEDBACK
HR INSIGHT
NPD
HR CUSTOMERS
LOYALTY ADVOCACY
TRUST OPENESS
COLLABORATION
Thursday, 17 May 12

11. If its good enough for
customers…
Thursday, 17 May 12

12. ..its good enough for employees
too.
Thursday, 17 May 12

13. ‘Leadership is
about the stories
that are told
about you – both
positive and
negative. You’ll be
judged by those
stories more than
anything you say
or write.”
Thursday, 17 May 12

14. Employer Brand
‘Leadership is
about the stories
that are told
about you – both
positive and
negative. You’ll be
judged by those
stories more than
anything you say
or write.”
Thursday, 17 May 12

15. Thursday, 17 May 12

16. Thursday, 17 May 12

17. Thursday, 17 May 12

18. Thursday, 17 May 12

19. “Social media, which consists of
social networking sites, content
sharing sites, blogs, and micro
blogging sites, saw the biggest
percentage increase (75 percent) in
trust among media sources.”
Edelman Trust Barometer 2012
Thursday, 17 May 12

20. “Smart businesses will take
advantage of this dispersion of
authority. They will talk to their
employees first, and empower
them to drive the conversation
among their peers about the
company and its role in society.”
Thursday, 17 May 12

21. Conversation
..is the
new
currency
Thursday, 17 May 12

22. Thank you!
Gareth Jones
@garelaos
Thursday, 17 May 12