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Guardian truth about social media for business v1

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Guardian truth about social media for business v1

  1. 1. The Truth About Social Media for Business • Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email & YouTube • Social Media Strategy for Advisors • Q&A Adam Franklin, Marketing ManagerMonday, 14 May 2012
  2. 2. Monday, 14 May 2012
  3. 3. Monday, 14 May 2012
  4. 4. @Franklin_Adam @Bluewire_Media Tweet Tweet! #SUNCORP -Tweet TweetMonday, 14 May 2012
  5. 5. Show of hands show of hands?Monday, 14 May 2012
  6. 6. Monday, 14 May 2012
  7. 7. Weiner-gateMonday, 14 May 2012
  8. 8. ToolsMonday, 14 May 2012
  9. 9. Don’t have time? No time?Monday, 14 May 2012
  10. 10. Monday, 14 May 2012
  11. 11. Guardian Advice John.Smith@guardianadvice.com.au MonitorMonday, 14 May 2012
  12. 12. Relax…Monday, 14 May 2012
  13. 13. Monday, 14 May 2012
  14. 14. 500 followersMonday, 14 May 2012
  15. 15. Speaker RetweetsMonday, 14 May 2012
  16. 16. Delegate tweetsMonday, 14 May 2012
  17. 17. WinMonday, 14 May 2012
  18. 18. Results: 40xMonday, 14 May 2012
  19. 19. 1 referral in 24 hoursMonday, 14 May 2012
  20. 20. Monday, 14 May 2012
  21. 21. 1. Facebook 2 referrals in 10 minutesMonday, 14 May 2012 comments
  22. 22. 1. Facebook 8 referrals in 1 dayMonday, 14 May 2012 comments
  23. 23. 1. Facebook G Financial Facebook commentsMonday, 14 May 2012 page
  24. 24. www.ducttapemarketing.com/blogMonday, 14 May 2012
  25. 25. Blogging Attracts More Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQVMonday, 14 May 2012
  26. 26. INVESTMonday, 14 May 2012
  27. 27. $1 spent $41 return Email MarketingMonday, 14 May 2012
  28. 28. Dear RichMonday, 14 May 2012
  29. 29. Monday, 14 May 2012
  30. 30. Will It Blend? Cost? $50 Views: 7,833,123 Total Video Views: 179,352,371 700% Results?Monday, 14 May 2012
  31. 31. 1. Set up advisor pages Social Strategy - BeginnerMonday, 14 May 2012
  32. 32. 1. Set up advisor pages 2. Secure your URL Social Strategy - BeginnerMonday, 14 May 2012
  33. 33. 1. Set up advisor pages 2. Secure your URL 3. Publish content & enable sharing Social Strategy - BeginnerMonday, 14 May 2012
  34. 34. 1. Set up advisor pages 2. Secure your URL 3. Publish content & enable sharing 4. Watch and listen Social Strategy - BeginnerMonday, 14 May 2012
  35. 35. 1. Set up advisor pages 2. Secure your URL 3. Publish content & enable sharing 4. Watch and listen 5. Join in Social Strategy - BeginnerMonday, 14 May 2012
  36. 36. Social Strategy - IntermediateMonday, 14 May 2012
  37. 37. Monday, 14 May 2012
  38. 38. Monday, 14 May 2012
  39. 39. Monday, 14 May 2012
  40. 40. Monday, 14 May 2012
  41. 41. Monday, 14 May 2012
  42. 42. Up 55% Up 107% (@replies) SalesMonday, 14 May 2012
  43. 43. Monday, 14 May 2012
  44. 44. Enjoy yourself!Monday, 14 May 2012
  45. 45. Thank you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If you’d like a hand with your social media, please get in touch! 1300 258 394 ConnectMonday, 14 May 2012
  46. 46. www.bluewiremedia.com.au/guardianMonday, 14 May 2012

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