Innovate, Learn, Deliver: Staying ahead in turbulent times

Scott Shaw
Scott ShawThoughtWorks Australia
©	
  2011,	
  ThoughtWorks	
  Australia	
  Pty	
  Ltd
Monday, 14 May 12
Innovate, Learn, Deliver
                      Staying ahead in turbulent times




                     Building a repeatable innovation framework
                                               ©	
  2011,	
  ThoughtWorks	
  Australia	
  Pty	
  Ltd
Monday, 14 May 12
Opportunity
                        …exploit the change




                        Danger
                                   …survive the change


Monday, 14 May 12
Source: IBM—Capitalizing on Complexity:                         4
  Insights from the Global Chief Executive Officer Study (2010)
Monday, 14 May 12
Business models overturned

                        Kodak

                    Print journalism

                        Music

                        Movies

                        Retail

        <<your vertical here>>


     publicphoto.org/animals/overturned-turtle/

Monday, 14 May 12
Business model innovation



                        Management innovation




                            Product innovation
                                                  6
 h;p://www.flickr.com/photos/ginozar
Monday, 14 May 12
BUILD, MEASURE, LEARN
 ERIC RIES - THE LEAN STARTUP ....FRUSTRATINGLY NOT A THOUGHTWORKER : (



Monday, 14 May 12
Minimize TOTAL time through the loop


                                    IDEAS


                         LEARN                  BUILD




                           DATA                    CODE

                                  MEASURE



 LOOK FAMILIAR? ... IT’S THE TOTAL BIT THAT’S DIFFERENT

Monday, 14 May 12
STOP
                    WASTING
                    PEOPLE’S
                    TIME
 YOUR IDEAS SUCK, AT BEST A HYPOTHESIS...TEST YOUR ASSUMPTIONS

Monday, 14 May 12
Monday, 14 May 12
NERDS
  ARE WAY COOL...
  AND HAVE CHANGED THE WAY WE THINK ABOUT DESIGN

Monday, 14 May 12
NERDS, WITH WORDS...



  RAPID CONTINUOUS ITERATIVE
  JUST IN TIME COLLABORATIVE.
  EMERGENT FEEDBACK CYCLE
  TIME QUALITY VALUE DRIVEN
  AGILE LEAN SYSTEM THINKING
  TRANSFORMATION
Monday, 14 May 12
DESIGN NERD   TECH NERD




Monday, 14 May 12
Balanced Teams
Monday, 14 May 12
Innovate, Learn, Deliver
                      Staying ahead in turbulent times




                     Building a repeatable innovation framework
                                               ©	
  2011,	
  ThoughtWorks	
  Australia	
  Pty	
  Ltd
Monday, 14 May 12
Case Studies
                    controlSHIFT




Monday, 14 May 12
Monday, 14 May 12
Monday, 14 May 12
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Monday, 14 May 12
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Team owned and iterated
                    the design
                    (time-boxed)
Monday, 14 May 12
Monday, 14 May 12
Continuous Delivery


Monday, 14 May 12
Continuous Deployment to the Cloud




Monday, 14 May 12
Working in vertical slices




http://www.flickr.com/photos/carron
Monday, 14 May 12
Working in vertical slices




Monday, 14 May 12
Working in vertical slices




Monday, 14 May 12
Working in vertical slices




Monday, 14 May 12
Working in vertical slices




Monday, 14 May 12
controlSHIFT



                                   35

Monday, 14 May 12
How do we help ordinary
                    people to become successful
                           campaigners?



Monday, 14 May 12
Monday, 14 May 12
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Monday, 14 May 12
Monday, 14 May 12
Monday, 14 May 12
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Monday, 14 May 12
Monday, 14 May 12
Monday, 14 May 12
Launch with GetUp!




Monday, 14 May 12
Monday, 14 May 12
Monday, 14 May 12
Monday, 14 May 12
Surgical Tools
                                http://www.flickr.com/photos/oskay/
Monday, 14 May 12
Continuous testing & automation




Monday, 14 May 12
Monday, 14 May 12
#1 7million+
               Property Site   Unique visits every month


Monday, 14 May 12
iPhone App


       12 weeks                    800,000
          inception to delivery    downloads in less than
                                   2 years


Monday, 14 May 12
iPhone App


                    x10                       2,000
       R.O.I event to web                      downloads per day


                     #1 in the Top Free Lifestyle Apps category
                             #19 in all Top Free Apps
                                 4+ stars in 2010
Monday, 14 May 12
SHOWCASE
                         PROJECT
5 Days - Delivery Team




                         PLANNING
                         STORY WRITING
                         & ESTIMATION
                         CUSTOMER


5 Days - Full Team
                         EXPERIENCE
                         HISTORY
                         BUSINESS DRIVERS




                                            Monday, 14 May 12
                         PREPARATION
Experience Design Consulting




Monday, 14 May 12
1. BUSINESS DRIVERS     2. PERSONAS             3. CUSTOMER JOURNEY




        4. DESIGN CHALLENGES    5. LEARNING TO DRAW     6. EXPLORATORY SKETCHING




      7. REFINEMENT SKETCHING   8. DESIGN SKETCHBOARD   9. SELECT, BUILD, REFINE
Monday, 14 May 12
1. BUSINESS DRIVERS     2. PERSONAS             3. CUSTOMER JOURNEY




        4. DESIGN CHALLENGES    5. LEARNING TO DRAW     6. EXPLORATORY SKETCHING




      7. REFINEMENT SKETCHING   8. DESIGN SKETCHBOARD   9. SELECT, BUILD, REFINE
Monday, 14 May 12
Experience Design Consulting




                                                                       h;p://vimeo.com/17067825




                                       h;p://vimeo.com/album/1479086

Monday, 14 May 12
Experience Design Consulting




Monday, 14 May 12
Monday, 14 May 12
I KNOW WHAT YOU’RE
     THINKING




Monday, 14 May 12
I KNOW WHAT YOU’RE
     THINKING




   IT’S GOING TO BE
   CRAP
Monday, 14 May 12
PROPOSITION

    NOT
    EXECUTION
    THE BEST DESIGN BRIEF YOU WILL EVER GET


Monday, 14 May 12
DESIGNERS ARE STILL NEEDED TO...




    DESIGN THE
    THING
Monday, 14 May 12
Sketchboard
                                   Prototype
                                       & Test




                    Design BluePrint
Monday, 14 May 12
AGILE BUILD
   INCREMENTAL & ITERATIVE
Monday, 14 May 12
YOU HAVE
    TIME!
   YOU DON’T NEED IT ALL DONE UPFRONT




     JUST ENOUGH, JUST IN TIME.
Monday, 14 May 12
3-5 days
Monday, 14 May 12
2-3 weeks
Monday, 14 May 12
Iteration
     0&1




    + 2-4 weeks
Monday, 14 May 12
R1




     12-16 weeks
Monday, 14 May 12
R2




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Monday, 14 May 12
Technology-led
                      Innovation




Monday, 14 May 12
Monday, 14 May 12
Monday, 14 May 12
“Most projects are about six   or seven total.       We believe in small teams
     because we believe they are more efficient, and speed is something that's incredibly
     important to us. It's also important to note that decisions are made by those
     teams...There's always a designer...There's almost always also a

     researcher...We also have engineers - usually between one and four... And
     then product managers”




Monday, 14 May 12
Bonus Secret Squirrel case study




Monday, 14 May 12
Secret biotech coolness... no joke

Monday, 14 May 12
What does a hoverboard look like?




                                           build it and see
http://www.flickr.com/photos/thewamphyri/
Monday, 14 May 12
Cloud and Continuous Delivery during
                Dev focuses the product owners
                        <<graphics coming>>

                    Cloud deployment creates urgency
                                       http://www.flickr.com/photos/mike-p
Monday, 14 May 12
CRAFT




Paying attention to quality, working fast, and getting your hands dirty




Monday, 14 May 12
Innovate, Learn, Deliver
                      Staying ahead in turbulent times




                     Building a repeatable innovation framework
                                               ©	
  2011,	
  ThoughtWorks	
  Australia	
  Pty	
  Ltd
Monday, 14 May 12
A Framework for Innovation

                    People, process, and technology




                                    http://www.flickr.com/photos/wonderlane
Monday, 14 May 12
A Framework for Innovation

                    People, process, and technology

                               Interdisciplinary
                                 Co-located
                                    Craft

                                    http://www.flickr.com/photos/wonderlane
Monday, 14 May 12
A Framework for Innovation

                    People, process, and technology

                               Rough sketches
                                Start building
                                   Evolve

                                    http://www.flickr.com/photos/wonderlane
Monday, 14 May 12
A Framework for Innovation

                    People, process, and technology

                                  Continuous
                                    Cloud
                                   Quality

                                    http://www.flickr.com/photos/wonderlane
Monday, 14 May 12
A Framework for Innovation




                      http://www.flickr.com/photos/wonderlane
Monday, 14 May 12
A Framework for Innovation
   Does your business have one? If not...

                    Start the conversation
                    Ask the right questions
                    Build something
                    Learn!
                                      http://www.flickr.com/photos/wonderlane
Monday, 14 May 12
98

Monday, 14 May 12
Experience Design Consulting




                                                   ©	
  2011,	
  ThoughtWorks	
  Australia	
  Pty	
  Ltd
Monday, 14 May 12
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Innovate, Learn, Deliver: Staying ahead in turbulent times