Facebook Timeline for Fan Pages: Overview

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This brief presentation provides a concise overview of Facebook Timeline for Fan Pages. You will learn about new features, the impact on your business, and actionable steps to optimize your fan page for the new layout.

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  • Facebook Timeline for Fan Pages: Overview

    1. 1. Introduction FACEBOOK TIMELINE FOR FAN PAGES By: Jason Stambaugh, WevivalWednesday, March 14, 2012
    2. 2. SOCIAL MEDIA, MARKETING AND WEB STRATEGY FIRM WevivalWednesday, March 14, 2012
    3. 3. ONLINE PLATFORM BUILDING WevivalWednesday, March 14, 2012
    4. 4. ONLINE PLATFORM BUILDING SOCIAL MEDIA COACHING WevivalWednesday, March 14, 2012
    5. 5. Contact Us www.wevival.com jason@wevival.com @jaytheson WevivalWednesday, March 14, 2012
    6. 6. MEET THE NEW LAYOUT The BasicsWednesday, March 14, 2012
    7. 7. MEET THE NEW LAYOUT The BasicsWednesday, March 14, 2012
    8. 8. WHY DID FACEBOOK RELEASE TIMELINE? (1) Makes Facebook more beautiful and engaging The BasicsWednesday, March 14, 2012
    9. 9. WHY DID FACEBOOK RELEASE TIMELINE? (2) Enhanced branding opportunities for businesses The BasicsWednesday, March 14, 2012
    10. 10. WHY DID FACEBOOK RELEASE TIMELINE? (3) Increase Facebook advertising revenue The BasicsWednesday, March 14, 2012
    11. 11. Cover Photo (851x315 pixels) COVER PHOTO AnatomyWednesday, March 14, 2012
    12. 12. Profile Photo (180x180 pixels) NEW PROFILE PICTURE AnatomyWednesday, March 14, 2012
    13. 13. About (essential information) NEW PROFILE PICTURE AnatomyWednesday, March 14, 2012
    14. 14. ***Default Landing Pages are Dead*** Apps and Views (Replaced Tabs) *App and View Photos (111x74 pixels) APPS AND VIEWS AnatomyWednesday, March 14, 2012
    15. 15. Fans Can Now Send & You Can Respond to Direct Messages MESSAGES AnatomyWednesday, March 14, 2012
    16. 16. Navigation TIMELINE (R.I.P. WALL) TimelineWednesday, March 14, 2012
    17. 17. (1) (2) (1) Friends who like the page (2) What people are saying FRIENDS & USER ACTIVITY TimelineWednesday, March 14, 2012
    18. 18. *7 days* Pinned Posts (aka featured post) PIN POSTS TimelineWednesday, March 14, 2012
    19. 19. Highlighted Post HIGHLIGHTED POSTS TimelineWednesday, March 14, 2012
    20. 20. Milestone (photo 843x403 pixels) INTRODUCING MILESTONES MilestonesWednesday, March 14, 2012
    21. 21. New products, locations, services, etc. ANY BIG COMPANY NEWS MilestonesWednesday, March 14, 2012
    22. 22. STRENGTHS WEAKNESSES + Better fan experience + Increased fan page control + More branding opportunities OPPORTUNITIES THREATS TIMELINE SWOT SWOTWednesday, March 14, 2012
    23. 23. STRENGTHS WEAKNESSES + Better fan experience - No default landing page + Increased fan page control - Heavy emphasis on photos + More branding opportunities - Frequent Updates Required OPPORTUNITIES THREATS TIMELINE SWOT SWOTWednesday, March 14, 2012
    24. 24. STRENGTHS WEAKNESSES + Better fan experience - No default landing page + Increased fan page control - Heavy emphasis on photos + More branding opportunities - Frequent Updates Required OPPORTUNITIES THREATS + Engage fans more effectively + Increase brand awareness + Share a compelling company story TIMELINE SWOT SWOTWednesday, March 14, 2012
    25. 25. STRENGTHS WEAKNESSES + Better fan experience - No default landing page + Increased fan page control - Heavy emphasis on photos + More branding opportunities - Frequent Updates Required OPPORTUNITIES THREATS + Engage fans more effectively - Increased FB advertising expense + Increase brand awareness - Maintenance time/talent/dollars + Share a compelling company story - Visibility of brand feedback TIMELINE SWOT SWOTWednesday, March 14, 2012
    26. 26. Before 3/30/12 Visit Page and “Preview” Profile Cover Photo Profile Photo Review Existing Timeline Posts Milestones Apps and Views CHECKLIST ChecklistWednesday, March 14, 2012
    27. 27. Before 3/30/12 Post-Launch Visit Page and “Preview” Profile Post daily (think customer) Cover Photo Pin one post per week Profile Photo Capture images/videos of your work Review Existing Timeline Posts Upload images/videos with desc. Milestones Explore custom apps for fan page Apps and Views Respond to comments/?’s/messages CHECKLIST ChecklistWednesday, March 14, 2012
    28. 28. Need some help? jason@wevival.com LIVE PREVIEW Live!Wednesday, March 14, 2012

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