Rotary has stipulated branding guidelines for all Rotary Clubs in the world to follow. The presentation was used as a part of presentation to the club leadership in the District Training Assembly at Mussoorie in May 2015. It is imperative for every Club and Rotarians in charge of various humanitarian projects to follow the guidelines. Consistent use of the visual identity of any organisation by its diverse units across its geographical expanse, help in building trust and confidence in its values and vision.

1. THE NEW
ROTARY BRAND
Rtn. CJ Singh
Rotary Public Image Chair
Rotary International District 3080

2. What is the difference between
a NAME and a BRAND

4. • A particular product,
manufactured by a
particular company,
under a particular name
• A brand is a product,
service, or concept that
is publicly distinguished
from others in the
prevailing market
• A company's brands and
the public's awareness
of them is often used as
a factor to evaluate the
company

5. • Worldwide, more than 2 million nonprofits compete for
limited volunteer hours, donor money, and other
resources. Rotary has a great story to tell, but we need to
tell it more simply and consistently.
• Our research has taught us better ways to frame our
strengths and bring our core values to life.
• By providing a clear, consistent image of Rotary — what we
stand for and how we differ from other charitable
organiztions — we offer prospective members, donors, and
volunteers a strong vision of what it means to engage with
us.
Why Rotary’s distinct brand identity?

6. A Global Survey about Rotary revealed startling facts:
The Reality Check
40%
Never Heard
of Rotary
40%
Knew
Name Only
20%
Were
somewhat
familiar

7. The Journey of Rotary’s Logo

9. Our Masterband Signature

18. Size Proportions
At least 3 to 4 times bigger in height

19. Dark Color

20. White Color

21. Is it the right way?
Rotary Club
Dehradun
Rotary Club
Chandigarh Central
District 3080
Rotary International
Rotary Club
Haridwar
RI District 3080

22. The correct way
District 3080
Chandigarh Central

23. seejaysingh@gmail.com