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The art of communication<br />The changing face of Rotary<br />
Why does Rotary not get good Press coverage?<br />
Where does PR sit in your Club?<br />
Is this your Club PR Officer...?<br />
what is effective PR?<br />getting the right message to the right people in the right way...<br />
How good PR will pay off<br />“In the promotion of understanding, it is important to reach large numbers, non-Rotarians as...
So how is your Club doing?<br />
RI strategic plan<br />Enhance public image and awareness<br /><ul><li>Unify image and brand awareness
Publicize action-oriented service
Promote core values
Emphasize vocational service
Encourage clubs to promote</li></li></ul><li>Why change the message?<br />
Membership predictions<br />
“your less fun granddad...”<br />
...what we actually do<br />
Do we get into bed with others?<br />
Just imagine...<br />
ROTARY CLUB HANDS OVER CHEQUE FOR THOUSANDS<br />Money raised will help their local community<br />
ROTARY SIGNS BECKHAM AS FIRST AMBASSADOR<br />Footballer will help highlight Rotary’s humanitarian work<br />
“I think it is a club/group of professional men, who do good work, mainly for their local communities.”<br />Female Facebo...
Secretaries, <br />Remember when...<br />“Humanity in Motion”<br />Used to empty your printer cartridges?<br />
A whole new feel...<br />with no empty ink cartridges!<br />
Rotary...an evolving brand and we’re not alone<br />
So, is the wheel safe?<br />
FeelproudofRotarynow?<br />
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Changing face of PR for Rotary

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Presentation prepared by James Martin, District 1010 MPRC Chairman on the challenges faced by Rotary in changing the way the undertake Club and District PR

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Changing face of PR for Rotary

  1. 1. The art of communication<br />The changing face of Rotary<br />
  2. 2. Why does Rotary not get good Press coverage?<br />
  3. 3. Where does PR sit in your Club?<br />
  4. 4. Is this your Club PR Officer...?<br />
  5. 5. what is effective PR?<br />getting the right message to the right people in the right way...<br />
  6. 6. How good PR will pay off<br />“In the promotion of understanding, it is important to reach large numbers, non-Rotarians as well as Rotarians, and you cannot reach large numbers privately.”<br />Paul Harris, founder of Rotary<br />
  7. 7. So how is your Club doing?<br />
  8. 8. RI strategic plan<br />Enhance public image and awareness<br /><ul><li>Unify image and brand awareness
  9. 9. Publicize action-oriented service
  10. 10. Promote core values
  11. 11. Emphasize vocational service
  12. 12. Encourage clubs to promote</li></li></ul><li>Why change the message?<br />
  13. 13. Membership predictions<br />
  14. 14.
  15. 15. “your less fun granddad...”<br />
  16. 16. ...what we actually do<br />
  17. 17. Do we get into bed with others?<br />
  18. 18. Just imagine...<br />
  19. 19.
  20. 20. ROTARY CLUB HANDS OVER CHEQUE FOR THOUSANDS<br />Money raised will help their local community<br />
  21. 21. ROTARY SIGNS BECKHAM AS FIRST AMBASSADOR<br />Footballer will help highlight Rotary’s humanitarian work<br />
  22. 22. “I think it is a club/group of professional men, who do good work, mainly for their local communities.”<br />Female Facebooker (40) <br />
  23. 23. Secretaries, <br />Remember when...<br />“Humanity in Motion”<br />Used to empty your printer cartridges?<br />
  24. 24. A whole new feel...<br />with no empty ink cartridges!<br />
  25. 25.
  26. 26.
  27. 27. Rotary...an evolving brand and we’re not alone<br />
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32. So, is the wheel safe?<br />
  33. 33. FeelproudofRotarynow?<br />
  34. 34. ...just one more thing<br />
  35. 35. Boots or slippers then?<br />
  36. 36. Thank you<br />James Martin<br />District 1010 MPRC Chairman<br />Follow on Facebook: www.facebook.com/jwmartin<br />Follow on Twitter: www.twitter.com/jameswmartin<br />

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