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Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
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Michael Braungart - Human Habitat 2010 - 3rd May 2010

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HUMAN HABITAT 2010 Lecture Series is an open platform on the theme of Sustainable Cities, engaging a wide audience including specialists and lay people. This Lecture Series was designed and is being …

HUMAN HABITAT 2010 Lecture Series is an open platform on the theme of Sustainable Cities, engaging a wide audience including specialists and lay people. This Lecture Series was designed and is being coordinated by the SUSTAINABLE CONSTRUCTION Initiative in partnership with OCEANÁRIO DE LISBOA, Parque Expo and the Agência Portuguesa do Ambiente.

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  • 1. CRADLE TO CRADLE® DESIGN HUMAN HABITAT 2010 Prof. Dr. Michael Braungart Lisbon, Portugal May 3rd, 2010
  • 2. WHAT KIND OF COUNTRY DO YOU WANT PORTUGAL TO BE? LIKE THIS... ...OR LIKE THIS?
  • 3. THE NETHERLANDS: A CRADLE TO CRADLE ® HOTSPOT The Dutch Vision: To be a Cradle to Cradle Country
  • 4. The International Center for Sustainable Excellence A2 Tunnel Maastricht
  • 5. Partners in the Netherlands
  • 6. CRADLE TO CRADLE® IN DENMARK Samsø & Anholt, C2C-Islands EU-project around water, energy and materials Danish Industry Industry Cluster investigating C2C Center for Samfundansvar Developing CSR tools for small and medium companies that includes C2C Engineering companies COWI & Rambøll promoting C2C Denmark Louisiana Museum of modern art is doing an exhibition on C2C arckitecture
  • 7. CRADLE TO GRAVE DESIGN PARADIGM
  • 8. ENVIRONMENTAL DISASTERS
  • 9. ALBATROSSES ON THE ISLAND OF MIDWAY, CENTRAL PACIFIC
  • 10. OFF-GASSING OF WALLPAPER
  • 11. OFF-GASSING OF CARPET (SYNTHETIC)
  • 12. OFF-GASSING OF CARPET (NATURAL FIBRE)
  • 13. COST OF POOR INDOOR AIR QUALITY . Over 40% of children have allergies. Several decades ago, only 2 – 3% did • Every third person in the western world has allergy problems. • Allergies cost the U.S. health care system $18 billion annually SOLUTION: design materials and products for indoor use Source: National Institute of Allergy and Infectious Diseases
  • 14. INDOOR AIR QUALITY FOR OUR CHILDREN
  • 15. ARE WE TOO MANY? Phasing out the human race by voluntarily ceasing to breed will allow Earth's biosphere to return to good health. Crowded conditions and resource shortages will improve as we become less dense. Voluntary Human Extinction Movement
  • 16. ARE WE TOO MANY? “No goal is more crucial to healing the global environment than stabilizing human population.” Al Gore
  • 17. ARE THEY TOO MANY?
  • 18. THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
  • 19. Eco-Efficiency Rearranging the deck chairs on the Titanic
  • 20. Eco-effectiveness Eco-efficiency
  • 21. CRADLE TO GRAVE : TARGET IS ZERO REDUCTION, AVOIDANCE, MINIMIZATION, PREVENTION. ECO-EFFICIENCY
  • 22. CRADLE TO CRADLE ® : THE GOAL IS QUALITY ECO-EFFECTIVENESS DEFINE, INCREASE, SUPPORT, OPTIMIZE ECO-EFFICIENCY
  • 23. PROGRESS OF QUALITY FROM CRADLE TO CRADLE ® WITH TIME ECO-EFFECTIVENESS WHERE CLIENTS AND SUPPLIERS REGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES
  • 24. IDENTIFY THE BEST: ABC-X CATEGORIZATION OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED
  • 25. Censor ed in A merica n Stan dard „TOTAL BEAUTY“
  • 26. CRADLE TO CRADLE®: DOING THE RIGHT THINGS! DOING THINGS DOING THE RIGHT RIGHT THINGS
  • 27. CRADLE TO CRADLE® DESIGN PARADIGM • WASTE EQUALS FOOD (NUTRIENTS ARE NUTRIENTS) • USE CURRENT SOLAR INCOME • CELEBRATE DIVERSITY
  • 28. TRIPLE TOP LINE
  • 29. Biological Technical Metabolism Metabolism
  • 30. Biological Nutrient
  • 31. Climatex ® Lifecycle™ and Climatex ® LifeguardFR TM: Biological Nutrient DISTRIBUTION, MANUFACTURING RESIDUES UTILISATION RESOURCES CONDITIONING Climatex® Lifecycle™ and Climatex ® LifeguardFR™ are patents and trademarks of Gessner AG, Switzerland
  • 32. KLM - COMPOSTABLE AIRPLANE SEAT PROTOTYPE Handelsblatt, 16. Juni 2005
  • 33. TRIGEMA BIODEGRADABLE T-SHIRT MANUFACTURE BIODEGRADE NEW DIMENSIONS OF QUALITY FOR APPAREL GOODS RECOLLECTION COMPOST - User’s Health - Safe for the COTTON Environment
  • 34. Technical Nutrient
  • 35. DESSO: CRADLE TO CRADLE ® FLOOR COVER
  • 36. NEW ORANGEBOX CERTIFIED ARA CHAIR
  • 37. MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT PRODUCTION PURCHASE AND USE TAKE-BACK TAKEBACK REPOLYMERIZATION DISASSEMBLY
  • 38. Bionorica: Building like a tree Building: BIONORICA NEUMARKT
  • 39. PHOSPHATE RECOVERY
  • 40. BIOMASS NUTRIENT RECYCLING: SEWAGE TREATMENT
  • 41. BEYOND THE LIMITS OF SUSTAINABLE ARCHITECTURE Eco-effective architecture • Rematerialization – Technical and biological cycles – Integrated with nature‘s nutrient and energy cycles • Material chemistry – Positively defined material chemistry – e.g. Climatex and BASF carpet fiber
  • 42. A2 tunnel Project Quelle: HeidelbergCement
  • 43. A2 – TUNNEL PROJECT: CRADLE TO CRADLE BUILDING MATERIALS • Positive Effect from Concrete: – Fine-Dust capture through absorbsion of Concrete Surface – Transformation of air pollutants, such as by TioCem Technology – Fiber Reinforced Concrete from recycled carpet fibers (as an interim solution for carpet materials) – Concrete with additional functional properties, such as • Installing self-illuminating bacteria in concrete surfaces • Better use of energy by way light reflection on white instead of gray cement
  • 44. GOAL: BUILDINGS LIKE TREES Heidelberg Cement TioCem premium Concrete Nitrate monoxide from the surrounding air is being transformed into Nitrate (NO3¯) which is then being washed down by rain and serves as nutrients to the soil
  • 45. CEMENT AS CARBON STORAGE
  • 46. THE TERMITE WORLD BUILDINGS
  • 47. "The greenest house is the one that never gets built.“ — Whit Faulconer, GreenBlue ?
  • 48. BUILDINGS LIKE TREES CITIES LIKE FORESTS
  • 49. WILLIAM MCDONOUGH: HOUSES LIKE TREES, CITIES LIKE FORESTS BUILDINGS LIKE TREES FORD ROUGE CENTER ADAM JOSEPH SMITH CENTER FOR ENVIRONMENTAL STUDIES OBERLIN, OH
  • 50. FORD RIVER ROUGE LIVING ROOF DESIGN XEROFLOR: „RAISED FLORA“
  • 51. ADVANTAGES OF GREEN ROOFTOP • Green rooftop – captures rainwater – reduces energy needs for cooling and heating – keeps buildings an average 5°C cooler than bare rooftop buildings • The plants transform carbon dioxide into oxygen
  • 52. ECO-EFFECTIVE ARCHITECTURE • More Impact – More habitat – More clean water – More fresh air – More pleasure – More beauty – More biological diversity – More fun • Intelligent Workplace – Responds to outdoor and indoor conditions
  • 53. China
  • 54. China will house 400 million people in the next 12 years
  • 55. If brick is used in 174 districts the making of bricks will take all the soil and burn all the coal. Brick is now “illegal” in these jurisdictions.
  • 56. “We should optimize the economic structure… [and] advocate an environment friendly way of production, life and consumption and bring about a virtuous cycle in both our ecological and sociological systems…Resolutely stopping all practices that are detrimental to nature.” President Hu Jintao
  • 57. Liuzhou
  • 58. (Existing)
  • 59. (Proposed)
  • 60. Guantang Chuangye Park New Town Master Plan Farms to the Rooftops Location: Liuzhou, Guangxi Zhuang Autonomous Region, People's Republic of China
  • 61. HERMAN MILLER “GREEN HOUSE” FACTORY
  • 62. ACTIVE HOUSE ARCHITEKTUR
  • 63. ACTIVE HOUSE ARCTITEKTUR
  • 64. SOLAR PANELS: HARVESTING THE SUN Silicone Doping Cadmium telluride Efficiency up to 40%
  • 65. WINDMILLS ON TRANSMISSION TOWERS
  • 66. Stef Kranendijk, Desso CEO CEO of Desso With Cradle to Cradle, Desso is in it for the long haul. It’s a challenging task which will involve the creation of entirely new products and technologies. But it’s a task we’re proud to undertake, for the betterment of our products, our brand, the people and our planet.
  • 67. van Gansewinkel Groep- NUTRIENT MANAGEMENT COMPANY „For us Cradle to Cradle is not an invention but a discovery of what our work really is about! It is so inspirational for our company.“ Ruud Sondag- CEO van Gansewinkel Groep
  • 68. EXAMPLE OF A CRADLE TO CRADLE ® Platform
  • 69. BENEFICIAL ECOLOGICAL FOOTPRINT
  • 70. EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRÜCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com Michael Braungart braungart@epea.com

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