CRADLE TO CRADLE® DESIGN




                           HUMAN HABITAT 2010




                                Prof. Dr. M...
WHAT KIND OF COUNTRY DO YOU WANT PORTUGAL TO BE?




   LIKE THIS...                   ...OR LIKE THIS?
THE NETHERLANDS: A CRADLE TO CRADLE ® HOTSPOT




                      The Dutch Vision:
                      To be a Cr...
The International Center
   for Sustainable Excellence




A2 Tunnel Maastricht
Partners in the
Netherlands
CRADLE TO CRADLE® IN DENMARK

                               Samsø & Anholt, C2C-Islands
                               EU...
CRADLE TO GRAVE DESIGN PARADIGM
ENVIRONMENTAL DISASTERS
ALBATROSSES ON THE ISLAND
   OF MIDWAY, CENTRAL
         PACIFIC
OFF-GASSING OF WALLPAPER
OFF-GASSING OF CARPET (SYNTHETIC)
OFF-GASSING OF CARPET (NATURAL FIBRE)
COST OF POOR INDOOR AIR QUALITY


. Over 40% of children have allergies.
    Several decades ago, only 2 – 3% did

•   Eve...
INDOOR AIR QUALITY FOR OUR CHILDREN
ARE WE TOO MANY?



  Phasing out the human race by voluntarily ceasing to breed will
  allow Earth's biosphere to return ...
ARE WE TOO MANY?




                   “No goal is more crucial to healing the
                   global environment than...
ARE THEY TOO MANY?
THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
Eco-Efficiency
Rearranging the deck chairs on the Titanic
Eco-effectiveness


 Eco-efficiency
CRADLE TO GRAVE : TARGET IS ZERO




                                   REDUCTION,
                                   AVOI...
CRADLE TO CRADLE ® : THE GOAL IS QUALITY



                                           ECO-EFFECTIVENESS
                 ...
PROGRESS OF QUALITY FROM CRADLE TO CRADLE ® WITH TIME


                                                        ECO-EFFECT...
IDENTIFY THE BEST: ABC-X CATEGORIZATION

                                          OPTIMAL


                             ...
Censor
               ed in A
                      merica
                            n Stan
                            ...
CRADLE TO CRADLE®: DOING THE RIGHT THINGS!




DOING THINGS                                  DOING THE
   RIGHT           ...
CRADLE TO CRADLE® DESIGN PARADIGM




    • WASTE EQUALS FOOD
    (NUTRIENTS ARE NUTRIENTS)

    • USE CURRENT SOLAR INCOM...
TRIPLE TOP LINE
Biological    Technical
Metabolism    Metabolism
Biological
Nutrient
Climatex ® Lifecycle™ and Climatex ® LifeguardFR TM: Biological Nutrient




                                             ...
KLM - COMPOSTABLE AIRPLANE SEAT PROTOTYPE




         Handelsblatt, 16. Juni 2005
TRIGEMA BIODEGRADABLE T-SHIRT




      MANUFACTURE            BIODEGRADE




                                            ...
Technical
Nutrient
DESSO: CRADLE TO CRADLE ® FLOOR COVER
NEW ORANGEBOX CERTIFIED ARA CHAIR
MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT




       PRODUCTION            PURCHASE AND USE                 TAKE-BACK...
Bionorica: Building like a tree




                 Building: BIONORICA NEUMARKT
PHOSPHATE RECOVERY
BIOMASS NUTRIENT RECYCLING: SEWAGE TREATMENT
BEYOND THE LIMITS OF SUSTAINABLE ARCHITECTURE



                               Eco-effective architecture

              ...
A2 tunnel Project




                    Quelle: HeidelbergCement
A2 – TUNNEL PROJECT: CRADLE TO CRADLE BUILDING MATERIALS


•    Positive Effect from Concrete:
      – Fine-Dust capture t...
GOAL: BUILDINGS LIKE TREES



                Heidelberg Cement TioCem premium Concrete




Nitrate monoxide from the surr...
CEMENT AS CARBON STORAGE
THE TERMITE WORLD BUILDINGS
"The greenest house
is the one that never
      gets built.“

  — Whit Faulconer, GreenBlue




          ?
BUILDINGS LIKE TREES
CITIES LIKE FORESTS
WILLIAM MCDONOUGH: HOUSES LIKE TREES, CITIES LIKE FORESTS




    BUILDINGS LIKE TREES




                             FO...
FORD RIVER ROUGE LIVING ROOF DESIGN



                                      XEROFLOR: „RAISED FLORA“
ADVANTAGES OF GREEN ROOFTOP

•   Green rooftop
     – captures rainwater
     – reduces energy needs for cooling and heati...
ECO-EFFECTIVE ARCHITECTURE

                             •   More Impact
                                  – More habitat
...
China
China will house 400 million people in the next
12 years
If brick is used in 174
districts the making of
bricks will take all the soil
and burn all the coal.
Brick is now “illegal...
“We should optimize the economic structure…
 [and] advocate an environment friendly way
 of production, life and consumpti...
Liuzhou
(Existing)
(Proposed)
Guantang Chuangye Park New Town Master Plan




    Farms to the
     Rooftops




   Location: Liuzhou, Guangxi Zhuang Au...
HERMAN MILLER “GREEN HOUSE” FACTORY
ACTIVE HOUSE ARCHITEKTUR
ACTIVE HOUSE ARCTITEKTUR
SOLAR PANELS: HARVESTING THE SUN


  Silicone Doping




                                   Cadmium telluride

Efficiency ...
WINDMILLS ON TRANSMISSION TOWERS
Stef Kranendijk, Desso
                                                                    CEO




CEO of Desso

With Crad...
van Gansewinkel Groep- NUTRIENT MANAGEMENT COMPANY



 „For us Cradle to Cradle is not an invention but a
 discovery of wh...
EXAMPLE OF A CRADLE TO CRADLE ® Platform
BENEFICIAL ECOLOGICAL FOOTPRINT
EPEA INTERNATIONALE
UMWELTFORSCHUNG GMBH
TROSTBRÜCKE 4
D-20457 HAMBURG
GERMANY
T. +49 40 43 13 49 0
F. +49 40 43 13 49 49
...
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
Michael Braungart - Human Habitat 2010 - 3rd May 2010
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Michael Braungart - Human Habitat 2010 - 3rd May 2010

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HUMAN HABITAT 2010 Lecture Series is an open platform on the theme of Sustainable Cities, engaging a wide audience including specialists and lay people. This Lecture Series was designed and is being coordinated by the SUSTAINABLE CONSTRUCTION Initiative in partnership with OCEANÁRIO DE LISBOA, Parque Expo and the Agência Portuguesa do Ambiente.

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Michael Braungart - Human Habitat 2010 - 3rd May 2010

  1. 1. CRADLE TO CRADLE® DESIGN HUMAN HABITAT 2010 Prof. Dr. Michael Braungart Lisbon, Portugal May 3rd, 2010
  2. 2. WHAT KIND OF COUNTRY DO YOU WANT PORTUGAL TO BE? LIKE THIS... ...OR LIKE THIS?
  3. 3. THE NETHERLANDS: A CRADLE TO CRADLE ® HOTSPOT The Dutch Vision: To be a Cradle to Cradle Country
  4. 4. The International Center for Sustainable Excellence A2 Tunnel Maastricht
  5. 5. Partners in the Netherlands
  6. 6. CRADLE TO CRADLE® IN DENMARK Samsø & Anholt, C2C-Islands EU-project around water, energy and materials Danish Industry Industry Cluster investigating C2C Center for Samfundansvar Developing CSR tools for small and medium companies that includes C2C Engineering companies COWI & Rambøll promoting C2C Denmark Louisiana Museum of modern art is doing an exhibition on C2C arckitecture
  7. 7. CRADLE TO GRAVE DESIGN PARADIGM
  8. 8. ENVIRONMENTAL DISASTERS
  9. 9. ALBATROSSES ON THE ISLAND OF MIDWAY, CENTRAL PACIFIC
  10. 10. OFF-GASSING OF WALLPAPER
  11. 11. OFF-GASSING OF CARPET (SYNTHETIC)
  12. 12. OFF-GASSING OF CARPET (NATURAL FIBRE)
  13. 13. COST OF POOR INDOOR AIR QUALITY . Over 40% of children have allergies. Several decades ago, only 2 – 3% did • Every third person in the western world has allergy problems. • Allergies cost the U.S. health care system $18 billion annually SOLUTION: design materials and products for indoor use Source: National Institute of Allergy and Infectious Diseases
  14. 14. INDOOR AIR QUALITY FOR OUR CHILDREN
  15. 15. ARE WE TOO MANY? Phasing out the human race by voluntarily ceasing to breed will allow Earth's biosphere to return to good health. Crowded conditions and resource shortages will improve as we become less dense. Voluntary Human Extinction Movement
  16. 16. ARE WE TOO MANY? “No goal is more crucial to healing the global environment than stabilizing human population.” Al Gore
  17. 17. ARE THEY TOO MANY?
  18. 18. THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
  19. 19. Eco-Efficiency Rearranging the deck chairs on the Titanic
  20. 20. Eco-effectiveness Eco-efficiency
  21. 21. CRADLE TO GRAVE : TARGET IS ZERO REDUCTION, AVOIDANCE, MINIMIZATION, PREVENTION. ECO-EFFICIENCY
  22. 22. CRADLE TO CRADLE ® : THE GOAL IS QUALITY ECO-EFFECTIVENESS DEFINE, INCREASE, SUPPORT, OPTIMIZE ECO-EFFICIENCY
  23. 23. PROGRESS OF QUALITY FROM CRADLE TO CRADLE ® WITH TIME ECO-EFFECTIVENESS WHERE CLIENTS AND SUPPLIERS REGARD THEMSELVES AS PARTNERS, AIMING FOR THE HIGHEST QUALITIES
  24. 24. IDENTIFY THE BEST: ABC-X CATEGORIZATION OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED
  25. 25. Censor ed in A merica n Stan dard „TOTAL BEAUTY“
  26. 26. CRADLE TO CRADLE®: DOING THE RIGHT THINGS! DOING THINGS DOING THE RIGHT RIGHT THINGS
  27. 27. CRADLE TO CRADLE® DESIGN PARADIGM • WASTE EQUALS FOOD (NUTRIENTS ARE NUTRIENTS) • USE CURRENT SOLAR INCOME • CELEBRATE DIVERSITY
  28. 28. TRIPLE TOP LINE
  29. 29. Biological Technical Metabolism Metabolism
  30. 30. Biological Nutrient
  31. 31. Climatex ® Lifecycle™ and Climatex ® LifeguardFR TM: Biological Nutrient DISTRIBUTION, MANUFACTURING RESIDUES UTILISATION RESOURCES CONDITIONING Climatex® Lifecycle™ and Climatex ® LifeguardFR™ are patents and trademarks of Gessner AG, Switzerland
  32. 32. KLM - COMPOSTABLE AIRPLANE SEAT PROTOTYPE Handelsblatt, 16. Juni 2005
  33. 33. TRIGEMA BIODEGRADABLE T-SHIRT MANUFACTURE BIODEGRADE NEW DIMENSIONS OF QUALITY FOR APPAREL GOODS RECOLLECTION COMPOST - User’s Health - Safe for the COTTON Environment
  34. 34. Technical Nutrient
  35. 35. DESSO: CRADLE TO CRADLE ® FLOOR COVER
  36. 36. NEW ORANGEBOX CERTIFIED ARA CHAIR
  37. 37. MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT PRODUCTION PURCHASE AND USE TAKE-BACK TAKEBACK REPOLYMERIZATION DISASSEMBLY
  38. 38. Bionorica: Building like a tree Building: BIONORICA NEUMARKT
  39. 39. PHOSPHATE RECOVERY
  40. 40. BIOMASS NUTRIENT RECYCLING: SEWAGE TREATMENT
  41. 41. BEYOND THE LIMITS OF SUSTAINABLE ARCHITECTURE Eco-effective architecture • Rematerialization – Technical and biological cycles – Integrated with nature‘s nutrient and energy cycles • Material chemistry – Positively defined material chemistry – e.g. Climatex and BASF carpet fiber
  42. 42. A2 tunnel Project Quelle: HeidelbergCement
  43. 43. A2 – TUNNEL PROJECT: CRADLE TO CRADLE BUILDING MATERIALS • Positive Effect from Concrete: – Fine-Dust capture through absorbsion of Concrete Surface – Transformation of air pollutants, such as by TioCem Technology – Fiber Reinforced Concrete from recycled carpet fibers (as an interim solution for carpet materials) – Concrete with additional functional properties, such as • Installing self-illuminating bacteria in concrete surfaces • Better use of energy by way light reflection on white instead of gray cement
  44. 44. GOAL: BUILDINGS LIKE TREES Heidelberg Cement TioCem premium Concrete Nitrate monoxide from the surrounding air is being transformed into Nitrate (NO3¯) which is then being washed down by rain and serves as nutrients to the soil
  45. 45. CEMENT AS CARBON STORAGE
  46. 46. THE TERMITE WORLD BUILDINGS
  47. 47. "The greenest house is the one that never gets built.“ — Whit Faulconer, GreenBlue ?
  48. 48. BUILDINGS LIKE TREES CITIES LIKE FORESTS
  49. 49. WILLIAM MCDONOUGH: HOUSES LIKE TREES, CITIES LIKE FORESTS BUILDINGS LIKE TREES FORD ROUGE CENTER ADAM JOSEPH SMITH CENTER FOR ENVIRONMENTAL STUDIES OBERLIN, OH
  50. 50. FORD RIVER ROUGE LIVING ROOF DESIGN XEROFLOR: „RAISED FLORA“
  51. 51. ADVANTAGES OF GREEN ROOFTOP • Green rooftop – captures rainwater – reduces energy needs for cooling and heating – keeps buildings an average 5°C cooler than bare rooftop buildings • The plants transform carbon dioxide into oxygen
  52. 52. ECO-EFFECTIVE ARCHITECTURE • More Impact – More habitat – More clean water – More fresh air – More pleasure – More beauty – More biological diversity – More fun • Intelligent Workplace – Responds to outdoor and indoor conditions
  53. 53. China
  54. 54. China will house 400 million people in the next 12 years
  55. 55. If brick is used in 174 districts the making of bricks will take all the soil and burn all the coal. Brick is now “illegal” in these jurisdictions.
  56. 56. “We should optimize the economic structure… [and] advocate an environment friendly way of production, life and consumption and bring about a virtuous cycle in both our ecological and sociological systems…Resolutely stopping all practices that are detrimental to nature.” President Hu Jintao
  57. 57. Liuzhou
  58. 58. (Existing)
  59. 59. (Proposed)
  60. 60. Guantang Chuangye Park New Town Master Plan Farms to the Rooftops Location: Liuzhou, Guangxi Zhuang Autonomous Region, People's Republic of China
  61. 61. HERMAN MILLER “GREEN HOUSE” FACTORY
  62. 62. ACTIVE HOUSE ARCHITEKTUR
  63. 63. ACTIVE HOUSE ARCTITEKTUR
  64. 64. SOLAR PANELS: HARVESTING THE SUN Silicone Doping Cadmium telluride Efficiency up to 40%
  65. 65. WINDMILLS ON TRANSMISSION TOWERS
  66. 66. Stef Kranendijk, Desso CEO CEO of Desso With Cradle to Cradle, Desso is in it for the long haul. It’s a challenging task which will involve the creation of entirely new products and technologies. But it’s a task we’re proud to undertake, for the betterment of our products, our brand, the people and our planet.
  67. 67. van Gansewinkel Groep- NUTRIENT MANAGEMENT COMPANY „For us Cradle to Cradle is not an invention but a discovery of what our work really is about! It is so inspirational for our company.“ Ruud Sondag- CEO van Gansewinkel Groep
  68. 68. EXAMPLE OF A CRADLE TO CRADLE ® Platform
  69. 69. BENEFICIAL ECOLOGICAL FOOTPRINT
  70. 70. EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRÜCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com Michael Braungart braungart@epea.com

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