3. EPEA OFFICE: die Patriotische Gesellschaft, Hamburg
Philosophy:
Tolerance and Rationality,
Progress and Maturity,
Humanity and
Community Building.
PATRIOTIC SOCIETY SINCE 1765, HAMBURG
4. BAD DESIGN OF TOYS: TOXIC GASEOUS EMISSIONS...
2-ethylhexanol
cyclohexanon alkyl aromatics
5. GREEN AND SUSTAINABLE CHEMISTRY?
BAD DESIGN: CHROMATOGRAM FOR CHILDREN‘S TOY
SOURCE: Hamburger Umweltinstitut e.V.
19. CRADLE TO GRAVE : TARGET IS ZERO
REDUCTION,
AVOIDANCE,
MINIMIZATION,
PREVENTION.
ECO-EFFICIENCY
20. CRADLE TO CRADLE : THE GOAL IS QUALITY
ECO-EFFECTIVENESS
DEFINE,
INCREASE,
SUPPORT,
OPTIMIZE
ECO-EFFICIENCY
21.
22. CRADLE TO CRADLE DESIGN PARADIGM
• WASTE EQUALS FOOD
• USE CURRENT SOLAR INCOME
• CELEBRATE DIVERSITY
23. IDENTIFY THE BEST: ABC-X CATEGORIZATION
OPTIMAL
OPTIMIZING
TOLERABLE
NOT ACCEPTABLE
NOT
CHARACTERIZED
24. PROGRESS OF QUALITY FROM CRADLE TO CRADLE WITH TIME
ECO-EFFECTIVENESS
WHERE
CLIENTS AND
SUPPLIERS
REGARD
THEMSELVES AS
PARTNERS,
AIMING FOR THE
HIGHEST
QUALITIES
27. CLIMATEX® LIFECYCLE™ : BIOLOGICAL NUTRIENT
FABRIC PRODUCTION FABRIC SALE AND USE DISPOSAL AND TRIMMINGS
RESOURCE GROWTH MULCH AND COMPOST
28. TRIGEMA BIODEGRADABLE T-SHIRT
ABWASSERAUFBEREITUNG IN ENTWICKLUNGSLÄNDERN
MANUFACTURE BIODEGRADE
NEW DIMENSIONS OF
QUALITY FOR
APPAREL GOODS
RECOLLECTION COMPOST - User’s Health
- Safe for the
COTTON Environment
32. ECO-EFFECTIVE VS. ECO-EFFICIENT ARCHITECTURE
Eco-Efficient Architecture:
• Minimize energy use
• Reuse Materials
• Dematerialization – less
materials
• Recycling
„The house is a machine for living“
(LeCorbusier)
• Uniform design regardless of place
• Facilitated by air conditioning
• Short on fresh air and natural light
33. BEYOND THE LIMITS OF SUSTAINABLE ARCHITECTURE
Eco-effective architecture
• Rematerialization
– Technical and biological cycles
– Integrated with nature‘s
nutrient and energy cycles
• Material chemistry
– Positively defined material
chemistry
– e.g. Climatex and BASF carpet
fiber
35. Adam Joseph Lewis Center for Environmental Studies I Oberlin College, OH
36. ECO-EFFECTIVE ARCHITECTURE
• More Impact
– More habitat
– More clean water
– More fresh air
– More pleasure
– More beauty
– More biological diversity
– More fun
• Intelligent Workplace
– Responds to outdoor and
indoor conditions
37.
38.
39.
40.
41.
42. Ford: River Rouge Plant in Dearborn, Michigan, USA
Prior to Redesign
•Soil and water contamination on worksite
•Dark, dank, unpleasant Factory-Interior
•US$ 48 million for Water-Management
After Eco-Effective Redesign
•Decontamination of soil
•Natural lighting and high ceilings
•US$ 35 million savings for Water Purification
46. JANIS BIRKELAND: POSITIVE DEVELOPMENT
• Design Cities and Buildings with
Net-positive benefits for the living
environment in mind
• Best practice in planning, design
and development of infrastructure.
• Eco-Retrofitting
• The SmartMode method - to help
reverse the ecological and social
impacts of past development.
Systems Mapping And Re-design Thinking
47. ECO-RETROFITTING: GREEN ROOFS, VERTICAL GARDENS ...
Fukuoka Building, Japan. Musée du quai Branly, Paris
http://www.metaefficient.com/images/Ambasz_fukuoka_green_roof.jpg
http://www.thegrowspot.com/know/f5/vertical-gardens-living-walls-53838.html
48. Bionorica AG: Headquarters in Neumarkt, Nurenberg, Germany
• Use of natural functional materials
• Energy solution technologies
• High indoor air quality
54. WASTE MANAGEMENT = NUTRIENT MANAGEMENT
“Waste” Management: Ideal sector to
collect and handle materials for
upcycling.
55. AVR VAN GANSEWINKEL: THE NUTRIENT MANAGER
“For us Cradle to Cradle is not a new invention, it
is more a recognition of existing activities and re-
discovering what our business is really about!”
• “We embrace it and support it. In our opinion
nutrients should not be wasted. We can give it a
new lease of life.”
Ruud Sondag
CEO, AVR - Van Gansewinkel
56. STATEMENT FROM THE CEO OF DESSO
“With Cradle to Cradle, Desso
is in it for the long haul. It’s a
challenging task which will
involve the creation of
entirely new products and
technologies. But it’s a task
we’re proud to undertake, for
the betterment of our
products, our brand, the
people and our planet.” CEO
- Stef Kranendijk, Desso
57. INTELLIGENT MATERIALS POOLING (IMP) – PHASE ONE
Creating Strength:
• Identify partners
• Identify substances to
eliminate
58. INTELLIGENT MATERIALS POOLING (IMP) – PHASE TWO
Using Strength:
• Develop a collective list
of intelligent materials
(i.e. positive purchasing
and procurement list)
– I.e. eco-effective
polymers and
additives, alloys,
building materials,
etc.
59. INTELLIGENT MATERIALS POOLING (IMP) – PHASE THREE
Define Flows:
• Define use periods for
products and services
• IMP uses high quality
materials, becoming a
virtual ‘materials bank’
68. “It’s obviously time for a new
paradigm. And the question is, Do we
adopt it now, or do we wait until we’re
really in trouble?…I recommend Cradle
to Cradle, a book by Michael
Braungart and William McDonough.”
- Brad Pitt
October 2006,
Volume 146, Issue 4
73. CRADLE TO CRADLE – WHERE TO BEGIN?
CRADLE TO CRADLE – WHERE TO BEGIN?
FOCUS ON CLUSTERS OF NEEDS
FOCUS ON CLUSTERS OF NEEDS
Consumer
Goods
Energy
Bio-
Diversity
Transport
Infrastructure
Health Air Purity
Children
Eco-Retrofit
of Built Non-Renewable
Environment Nutrient
Recovery
75. NUTEC - Becoming Native to the Planet
International Congress and Exhibition for
Innovation and Intelligent Design
12. – 14. November 2008
FRANKFURT, GERMANY
www.nutec.de // +49 69 75 –59 99
