Pr. Michael Braungart, Ten+One, Bradford University November 2010

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Lecture given by Professor Braungart at Ten+One conference, co-organised by the Ellen MacArthur Foundation and the Univeristy of Bradford, Nov. 2010.

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  • WILLIAM MCDONOUGH
  • 26 jan – 16 march
  • Pr. Michael Braungart, Ten+One, Bradford University November 2010

    1. 1. Dr. Michael Braungart TEN + ONE Ellen MacArthur Foundation Cradle to Cradle ®
    2. 4. CRADLE TO CRADLE ® in BELGIUM “ The Belgian EU Presidency wants to promote the concept of ‘ sustainable materials management’, … which covers the whole life-cycle of products in a so-called ‘ cradle-to-cradle’ approach.” July 2010
    3. 5. Cradle To Grave ® Design Paradigm
    4. 6. Environmental Disasters
    5. 10. Cradle To Grave : TARGET IS ZERO <ul><li>Reduction </li></ul><ul><li>Avoidance </li></ul><ul><li>Minimization </li></ul><ul><li>Prevention </li></ul>ECO-EFFICIENCY
    6. 11. Loss of Topsoil We lose 4000 – 6000 times more topsoil than we rebuild
    7. 17. Indoor Air-Pollution Source: http://www.gonaturalbaby.com/blog/indoor-air-pollution/326/
    8. 18. Toner Dust & Indoor Air Quality
    9. 19. SOURCE: Hamburger Umweltinstitut e.V. Bad Design: Chromatogram For Children‘s Toy
    10. 20. Off Gassing: Computerscreen Benzene Carbon Tetrachloride (-> solvent) Pentanal Methane, Chloroido- (-> solvent) Toluene Hexanal Acetic Acid, butyl ester Octane Ethylbenzene Benzene, 1,3-/1,4-dimethyl- Cyclonhexanone Heptanal Benzene, 1,2-dimethyl n-Nonane Benzene, (methylethyl)- Hexanal, 2-ethyl- alpha-Pinene Benzene, propyl- Benzene, ethyl-methyl- Trimethylbenzene Octanal beta-Pinene Decane Heptane, pentamethyl- 1-Hexanol, 2-ethyl Benzene, methyl-(methylethyl) D-Limonene Benzene, methyl-propyl- Benzene, ethyl-dimethyl- Benzenemethanol, alpha, alpha, d Nonanal Benzene, (methoxyl-methylethyl) Undecane Cyclohexen-one, trimethyl Decanal Dodecane Tridecane Tertadecane Copaene 1H-Cycloprop[e]azulene, 1a,2,3,4,4 Famesene Phenol, (dimethylethyl)methoxy- 2,6-DI-T-BUTYL-4-METHYLENE-2 Butylated Hydroxytoluene Impunity from Solvent Neurotoxic at certain concentrations Suspected carcinogen
    11. 21. Off Gassing: Siemens Vacuum Cleaner After 15 Minutes
    12. 22. 58 20
    13. 23. Asbestos-free Brake Pads A Solution? Electron microscopy pictures of brake dust. O. von Uexku¨ ll and Michael Braungart et al. / Journal of Cleaner Production 13 (2005) 19–31
    14. 24. Are We Too Many? “ No goal is more crucial to healing the global environment, than stabilizing human population.” Al Gore
    15. 25. Are We Too Many?
    16. 26. unwelcome to the planet?
    17. 27. Are THEY Too Many?
    18. 28. The Biomass of ANTS is 4 Times Greater Than HUMANS
    19. 29. ECO-EFFECTIVENESS Cradle To Cradle ® : The Goal Is QUALITY ECO-EFFICIENCY <ul><li>Define </li></ul><ul><li>Increase </li></ul><ul><li>Support </li></ul><ul><li>Optimize </li></ul>
    20. 30. OPTIMAL OPTIMIZABLE TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED IDENTIFY THE BEST: ABC-X CATEGORIZATION
    21. 32. Stef Kranendijk CEO It’s a task we’re proud to undertake, for the betterment of our products, our brand, the people and our planet.
    22. 33. Eco- Effective Eco-Efficient CLIENTS & SUPPLIERS regard themselves as PARTNERS , aiming for the HIGHEST QUALIT Y
    23. 34. Cradle To Cradle ® : Doing The Right Things! DOING THE RIGHT THINGS DOING THINGS RIGHT
    24. 35. TRIPLE Top Line
    25. 36. Cradle To Cradle ® Design Paradigm <ul><li>Waste equals Food </li></ul><ul><li>( NUTRIENTS are NUTRIENTS ) </li></ul><ul><li>Use Current Solar Income </li></ul><ul><li>Celebrate Diversity </li></ul>
    26. 37. Biological Metabolism Technical Metabolism
    27. 38. Biological Nutrient
    28. 41. KLM - Compostable Airplane Seat Prototype
    29. 42. Technical Nutrient
    30. 47. AVEDA and METHOD: Cradle To Cradle ® Design
    31. 48. &quot;The greenest house is the one that never gets built.“ — Whit Faulconer, GreenBlue ?
    32. 49. BUILDINGS LIKE TREES CITIES LIKE FORESTS
    33. 50. Ford Rouge Center WILLIAM McDONOUGH
    34. 51. Herman Miller “ Green House ” Factory
    35. 52. Eco-Effective Architecture <ul><li>More Impact </li></ul><ul><li>MORE </li></ul><ul><ul><li>Habitat </li></ul></ul><ul><ul><li>Biological Diversity </li></ul></ul><ul><ul><li>Clean Water </li></ul></ul><ul><ul><li>Fresh Air </li></ul></ul><ul><ul><li>Beauty </li></ul></ul><ul><ul><li>FUN! </li></ul></ul>
    36. 53. BIONORICA: Building Like A Tree Building: BIONORICA NEUMARKT
    37. 54. Windmills On Transmission Towers
    38. 55. For more information: www.duurzaamgebouwd.nl/bookstore <ul><ul><li>Defining a C2C Building </li></ul></ul><ul><ul><li>Criteria </li></ul></ul><ul><ul><li>Implementation </li></ul></ul><ul><ul><li>C2C Energy </li></ul></ul><ul><ul><li>Measuring: Intentions, Milestones & Roadmaps </li></ul></ul>
    39. 57. C2C is POSITIVE Footprint
    40. 59. EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRÜCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com Michael Braungart [email_address]

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