Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010

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Michael Braungart, Cradle to Cradle, Paris, 31 Mars 2010

  1. 1. CRADLE TO CRADLE ® DESIGN Prof. Dr. Michael Braungart Paris, France Le 31 mars, 2010 en coopération avec Integral Vision vous présente
  2. 2. QUEL AVENIR POUR LA FRANCE? DU BERCEAU AU BERCEAU?
  3. 3. CRADLE TO CRADLE ® : Refaire la façon dont on fait des choses
  4. 4. THE NETHERLANDS: A CRADLE TO CRADLE ® HOTSPOT The Dutch Vision: To be a Cradle to Cradle Country
  5. 5. A2 Tunnel Maastricht The International Center for Sustainable Excellence
  6. 6. Partners in the Netherlands
  7. 7. Denmark Samsø & Anholt, C2C-Islands EU-project around water, energy and materials Danish Industry Industry Cluster investigating C2C Center for Samfundansvar Developing CSR tools for small and medium companies that includes C2C Engineering companies COWI & Rambøll promoting C2C Louisiana Museum of modern art is doing an exhibition on C2C arckitecture CRADLE TO CRADLE ® IN DENMARK
  8. 8. CRADLE TO GRAVE DESIGN PARADIGM
  9. 9. ENVIRONMENTAL DISASTERS
  10. 10. CRADLE TO GRAVE DESIGN PARADIGM
  11. 11. OFF-GASSING OF CARPET
  12. 12. INDOOR AIR QUALITY FOR OUR CHILDREN
  13. 18. GUILT MANAGEMENT?
  14. 19. ARE WE TOO MANY? <ul><li>Phasing out the human race by voluntarily ceasing to breed will allow Earth's biosphere to return to good health. Crowded conditions and resource shortages will improve as we become less dense. </li></ul><ul><ul><ul><ul><ul><li>Voluntary Human Extinction Movement </li></ul></ul></ul></ul></ul>
  15. 20. ARE WE TOO MANY? “ No goal is more crucial to healing the global environment than stabilizing human population.” Al Gore
  16. 21. ARE THEY TOO MANY?
  17. 22. THE BIOMASS OF ANTS IS FOUR TIMES GREATER THAN THAT OF HUMANS
  18. 23. Eco-Efficiency Rearranging the deck chairs on the Titanic
  19. 24. CRADLE TO GRAVE : TARGET IS ZERO REDUCTION, AVOIDANCE, MINIMIZATION, PREVENTION. ECO-EFFICIENCY
  20. 25. Eco-efficiency Eco-effectiveness
  21. 26. ECO-EFFECTIVENESS CRADLE TO CRADLE ® : THE GOAL IS QUALITY ECO-EFFICIENCY DEFINE, INCREASE, SUPPORT, OPTIMIZE
  22. 27. PROGRESS OF QUALITY FROM CRADLE TO CRADLE ® WITH TIME ECO-EFFECTIVENESS WHERE CLIENTS AND SUPPLIERS REGARD THEMSELVES AS PARTNERS , AIMING FOR THE HIGHEST QUALIT IES
  23. 28. OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED Positive Definition of materials: ABC-X CATEGORIZATION
  24. 29. CRADLE TO CRADLE ® : DOING THE RIGHT THINGS! DOING THE RIGHT THINGS DOING THINGS RIGHT
  25. 30. CRADLE TO CRADLE ® DESIGN PARADIGM <ul><li>WASTE EQUALS FOOD </li></ul><ul><li>( NUTRIENTS ARE NUTRIENTS ) </li></ul><ul><li>USE CURRENT SOLAR INCOME </li></ul><ul><li>CELEBRATE DIVERSITY </li></ul>
  26. 31. „ Beauté à l'état pur“ Censuré en version américaine
  27. 32. TRIPLE TOP LINE
  28. 33. <ul><li>9. Production / Implementation </li></ul><ul><li>8. Product design </li></ul><ul><li>7. Development of Positive Lists </li></ul><ul><li>6. ABC-X-categorization of ingredients with respect to criteria </li></ul><ul><li>5. Selection of criteria to be met by the product </li></ul><ul><li>4. Which metabolism: biological or technical? </li></ul><ul><li>3. Analysis of product utilization: consumption or service product? </li></ul><ul><li>2. How do we meet the customers needs </li></ul><ul><li>1. What is the purpose of the product </li></ul>DEVELOPMENT OF A CRADLE TO CRADLE ® PRODUCT Target
  29. 34. Biological Metabolism Technical Metabolism
  30. 35. Biological Nutrient
  31. 36. Climatex ® Lifecycle™ and Climatex ® LifeguardFR™ : Biological Nutrient Climatex® Lifecycle™ and Climatex® LifeguardFR™ are patents and trademarks of Gessner AG, Switzerland DISTRIBUTION, UTILISATION RESIDUES MANUFACTURING CONDITIONING RESOURCES
  32. 37. Handelsblatt, 16. Juni 2005 KLM - COMPOSTABLE AIRPLANE SEAT PROTOTYPE
  33. 38. TRIGEMA BIODEGRADABLE T-SHIRT <ul><li>NEW DIMENSION S OF </li></ul><ul><li>QUALITY FOR </li></ul><ul><li>APPAREL GOODS </li></ul><ul><li>- User’s Health </li></ul><ul><li>Safe for the </li></ul><ul><li>Environment </li></ul>MANUFACTURE BIODEGRADE COMPOST COTTON RECOLLECTION
  34. 39. Technical Nutrient
  35. 40. PHILIPS www.philips.nl
  36. 41. DESSO: CRADLE TO CRADLE ® FLOOR COVER
  37. 42. MIRRA CHAIR- HERMAN MILLER: TECHNICAL NUTRIENT TAKEBACK PURCHASE AND USE REPOLYMERIZATION PRODUCTION TAKE-BACK DISASSEMBLY
  38. 43. AVEDA <ul><li>Aveda™, The Art and Science of Pure Flower and Plant Essences™ </li></ul><ul><li>Founded by Horst Rechelbacher in 1978 </li></ul><ul><li>Goal: to provide beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet. </li></ul><ul><li>Manufacturer of professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products </li></ul><ul><li>Based in Minneapolis (Blaine), Minnesota, USA </li></ul>
  39. 44. AVEDA: CRADLE TO CRADLE DESIGN
  40. 45. METHOD: A CRADLE TO CRADLE COMPANY
  41. 46. DESSO: CRADLE TO CRADLE ® ROADMAP Stef Kranendijk, Desso CEO
  42. 47. van Gansewinkel Groep- NUTRIENT MANAGEMENT COMPANY „ For us Cradle to Cradle is not an invention but a discovery of what our work really is about! It is so inspirational for our company.“ Ruud Sondag- CEO van Gansewinkel Groep
  43. 48. BEYOND THE LIMITS OF SUSTAINABLE ARCHITECTURE <ul><li>Eco-effective architecture </li></ul><ul><li>Rematerialization </li></ul><ul><ul><li>Technical and biological cycles </li></ul></ul><ul><ul><li>Integrated with nature‘s nutrient and energy cycles </li></ul></ul><ul><li>Material chemistry </li></ul><ul><ul><li>Positively defined material chemistry </li></ul></ul><ul><ul><li>e.g. Climatex and BASF carpet fiber </li></ul></ul>
  44. 49. &quot;The greenest house is the one that never gets built.“ — Whit Faulconer, GreenBlue ?
  45. 50. HOUSES LIKE TREES CITIES LIKE FORESTS
  46. 51. BUILDINGS LIKE TREES WILLIAM MCDONOUGH: HOUSES LIKE TREES, CITIES LIKE FORESTS FORD ROUGE CENTER ADAM JOSEPH SMITH CENTER FOR ENVIRONMENTAL STUDIES OBERLIN, OH
  47. 52. A2 Tunnel Project Quelle: HeidelbergCement
  48. 53. A2 – TUNNEL PROJECT: CRADLE TO CRADLE ® BUILDING MATERIALS <ul><li>Positive Effect from Concrete: </li></ul><ul><ul><li>Fine-Dust capture through absorbsion of Concrete Surface </li></ul></ul><ul><ul><li>Transformation of air pollutants, such as by TioCem Technology </li></ul></ul><ul><ul><li>Fiber Reinforced Concrete from recycled carpet fibers (as an interim solution for carpet materials) </li></ul></ul><ul><ul><li>Concrete with additional functional properties, such as </li></ul></ul><ul><ul><ul><li>Installing self-illuminating bacteria in concrete surfaces </li></ul></ul></ul><ul><ul><ul><li>Better use of energy by way light reflection on white instead of gray cement </li></ul></ul></ul>
  49. 54. GOAL: BUILDINGS LIKE TREES <ul><li>Heidelberg Cement TioCem premium Concrete </li></ul>Nitrate monoxide from the surrounding air is being transformed into Nitrate (NO3¯) which is then being washed down by rain and serves as nutrients to the soil
  50. 55. CEMENT AS CARBON STORAGE
  51. 56. FORD RIVER ROUGE LIVING ROOF DESIGN XEROFLOR: „RAISED FLORA“
  52. 57. ADVANTAGES OF GREEN ROOFTOP <ul><li>Green rooftop </li></ul><ul><ul><li>captures rainwater </li></ul></ul><ul><ul><li>reduces energy needs for cooling and heating </li></ul></ul><ul><ul><li>keeps buildings an average 5°C cooler than bare rooftop buildings </li></ul></ul><ul><li>The plants transform carbon dioxide into oxygen </li></ul>
  53. 58. ECO-EFFECTIVE ARCHITECTURE <ul><li>More Impact </li></ul><ul><ul><li>More habitat </li></ul></ul><ul><ul><li>More clean water </li></ul></ul><ul><ul><li>More fresh air </li></ul></ul><ul><ul><li>More pleasure </li></ul></ul><ul><ul><li>More beauty </li></ul></ul><ul><ul><li>More biological diversity </li></ul></ul><ul><ul><li>More fun </li></ul></ul><ul><li>Intelligent Workplace </li></ul><ul><ul><li>Responds to outdoor and indoor conditions </li></ul></ul>
  54. 59. Bionorica: Building like a tree Building: BIONORICA NEUMARKT
  55. 60. WINDMILLS ON TRANSMISSION TOWERS
  56. 61. The BEL-AIR Bio Filter
  57. 67. EXAMPLE OF A CRADLE TO CRADLE ® PLATFORM
  58. 68. AB 283, as introduced, Chesbro. Solid waste: extended producer responsibility program. Product stewardship bill (AB 283), FEBRUARY 12, 2009 : This bill would create the California Product Stewardship Act of 2010 and would require the board to administer the program. The bill would require the board to adopt regulations by July 1, 2011, in order to implement the program to provide environmentally sound product stewardship protocols that encourage producers to research alternatives during the product design and packaging phases to foster cradle-to-cradle producer responsibility and reduce the end-of-life environmental impacts of the product. CRADLE TO CRADLE SM in California
  59. 70. International Congress and Exhibition for Innovation and Intelligent Design Join Us for the next Nutec, November 10-12, 2010 FRANKFURT, GERMANY www.nutec.de // +49 69 75 –59 99 NUTEC - Gateway to Industrial Change
  60. 71. BENEFICIAL ECOLOGICAL FOOTPRINT
  61. 72. EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH TROSTBRÜCKE 4 D-20457 HAMBURG GERMANY T. +49 40 43 13 49 0 F. +49 40 43 13 49 49 www.epea.com Michael Braungart [email_address]

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