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CHAPTER 1:
FARM MANAGEMENT IN THE 21ST
         CENTURY




  AGRI 4411 Farm Management - Chapter 1
Objectives

 Discuss   how changes in the structure and
  technology of agriculture in the twenty-first
  century will affect the next generation of farm
  and ranch managers
 Identify the management skills that future
  farmers and ranchers will need to respond to
  these changes
Decision Making
 Manager
  –   Makes decisions
  –   Using economic principles, record summaries,
      investment analysis, financial statements, etc..
 Decisions:
  –   Input and output levels
  –   When and how to acquire resources
  –   Analyze risk and returns from new technology,
      adjusting farm size, changing enterprises
21st Century Manager
                                       Technology
                                       Management information
                                        systems
                                        –   Aided by electronic
                                            innovations
                                       More competition with
                                        Non-Ag Businesses for
                                        land , labor, and capital
NO3-N Pre-Season Residual Map           resources
from 0 to 12 Inches of Soil Depth
Structure of Farms & Ranches
 # Farms decreasing
 Average farm size increasing

Why???
 Labor saving technology
 Employment opportunity off-farm
 Cost of labor increasing faster than cost of capital
 Desire for higher standard of living (off-farm income)
 Cost of new technology requires spreading cost over
  more production
   Also fixed costs to learn new skills in
    production, marketing, and finance
Alternative paths for farm and
ranch businesses
Trends
   Farm sizes will
    continue to increase
   Sophisticated
    management skills
   Centralized production
    (poultry industry)
   Management
    segregated into more
    layers
    –   More specialized
Information Age
                     Decision making tools and
                      budgeting tools underused
                      in the past because data was
                      hard to get or to complicated
                      to analyze
                     GPS in crop production
                     Miniature electronic sensors
                      (Animals)
                     Portable computers
                       – Increase speed,
                          accuracy, and availability
                          of information sharing
Financial Management
              Sources of farm credit more vertically
               integrated
                – Increased competition with non-
                   farm sector
                – require detailed documentation of
                   financial performance and credit
                   needs
                – Conformity to generally accepted
                   accounting principles (GAAP)
                – Cash accounting will not always
                   be acceptable
                – Audits
                – Controlling assets more important
                   than owning them
Financial


 electronic banking
 standardized financial statements
 electronic accounting
Human Resources
                 Team of employees
                 Need to offer wages,
                  benefits, and working
                  conditions comparable to
                  non-farm
                 Increased regulations with
                  chemicals and equipment
                 Specialized responsibilities
                 Paid consultants and
                  advisors
Producing to Meet Consumer
Needs
                  Ex: Livestock with uniform
                   size to fit processing
                   equipment, standard
                   packaging, and quality
                   levels
                  Foreign markets important
                  Niche market important
                   –   Ex: organic farming
Vertical Integration


 Farmers    may fill one niche in the supply chain.
  –   e.g. raising dairy replacement heifers,
  –   producing bedding plants for home gardeners,
  –   buyer supplied inputs such as pigs or broilers
      finished in contract facilities on independent farms
 Highly specialized, highly skilled.
 May have contracts up and down the chain.
 Quality and timeliness are critical.
Environment & Health Concerns
                 Food quality
                 Food safety
                 Present and future soil
                  condition
                 Agriculture waste (air and
                  water quality)
                 Successful managers will
                  generate profit while
                  conserving resources and
                  minimizing environmental
                  problems
New Technology

                  Biotechnology
                   offers production
                   efficiency
                  Precision
                   Farming
                  Genetic
                   characteristics
                   and growth
                   stimulants
Flow of Information


 more  automated collection of information
 easier to classify and analyze
 how much can the human mind comprehend?
 what information is relevant?
 electronic communication is fast but
  impersonal
More Differentiation
of Raw Materials

  genetic engineering
  product identification and separation
  specialized markets
  advance contracts
Globalization


 World  economy is more integrated.
 Trade barriers are being reduced.
 Farmers from all countries will compete for
  markets.
 All countries will compete for resources.􀁡There
  will be winners and losers.
Smaller Farms Will Continue to
Form Alliances

 achieve  efficiencies
 specialize
 less independence
 more difficult to coordinate
 cooperatives
Rural Communities


 Farmers  will be scarcer
 More rural residents
 May be residential centers

  but not commerce centers
 Quality of life will be more

  important
Agriculture must learn to serve an
affluent society
Final Thoughts


 As long as people eat there will be a living in
  agriculture.
 Agriculture is a mature industry.
 Extreme economic conditions tend to turn
  around.
 Good managers will take advantage of the
  good times and protect against the bad.

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AGRI 4411 Farm Managment Chapter 1

  • 1. CHAPTER 1: FARM MANAGEMENT IN THE 21ST CENTURY AGRI 4411 Farm Management - Chapter 1
  • 2. Objectives  Discuss how changes in the structure and technology of agriculture in the twenty-first century will affect the next generation of farm and ranch managers  Identify the management skills that future farmers and ranchers will need to respond to these changes
  • 3. Decision Making  Manager – Makes decisions – Using economic principles, record summaries, investment analysis, financial statements, etc..  Decisions: – Input and output levels – When and how to acquire resources – Analyze risk and returns from new technology, adjusting farm size, changing enterprises
  • 4. 21st Century Manager  Technology  Management information systems – Aided by electronic innovations  More competition with Non-Ag Businesses for land , labor, and capital NO3-N Pre-Season Residual Map resources from 0 to 12 Inches of Soil Depth
  • 5. Structure of Farms & Ranches  # Farms decreasing  Average farm size increasing Why???  Labor saving technology  Employment opportunity off-farm  Cost of labor increasing faster than cost of capital  Desire for higher standard of living (off-farm income)  Cost of new technology requires spreading cost over more production  Also fixed costs to learn new skills in production, marketing, and finance
  • 6. Alternative paths for farm and ranch businesses
  • 7. Trends  Farm sizes will continue to increase  Sophisticated management skills  Centralized production (poultry industry)  Management segregated into more layers – More specialized
  • 8. Information Age  Decision making tools and budgeting tools underused in the past because data was hard to get or to complicated to analyze  GPS in crop production  Miniature electronic sensors (Animals)  Portable computers – Increase speed, accuracy, and availability of information sharing
  • 9. Financial Management  Sources of farm credit more vertically integrated – Increased competition with non- farm sector – require detailed documentation of financial performance and credit needs – Conformity to generally accepted accounting principles (GAAP) – Cash accounting will not always be acceptable – Audits – Controlling assets more important than owning them
  • 10. Financial  electronic banking  standardized financial statements  electronic accounting
  • 11. Human Resources  Team of employees  Need to offer wages, benefits, and working conditions comparable to non-farm  Increased regulations with chemicals and equipment  Specialized responsibilities  Paid consultants and advisors
  • 12. Producing to Meet Consumer Needs  Ex: Livestock with uniform size to fit processing equipment, standard packaging, and quality levels  Foreign markets important  Niche market important – Ex: organic farming
  • 13. Vertical Integration  Farmers may fill one niche in the supply chain. – e.g. raising dairy replacement heifers, – producing bedding plants for home gardeners, – buyer supplied inputs such as pigs or broilers finished in contract facilities on independent farms  Highly specialized, highly skilled.  May have contracts up and down the chain.  Quality and timeliness are critical.
  • 14. Environment & Health Concerns  Food quality  Food safety  Present and future soil condition  Agriculture waste (air and water quality)  Successful managers will generate profit while conserving resources and minimizing environmental problems
  • 15. New Technology  Biotechnology offers production efficiency  Precision Farming  Genetic characteristics and growth stimulants
  • 16. Flow of Information  more automated collection of information  easier to classify and analyze  how much can the human mind comprehend?  what information is relevant?  electronic communication is fast but impersonal
  • 17. More Differentiation of Raw Materials  genetic engineering  product identification and separation  specialized markets  advance contracts
  • 18. Globalization  World economy is more integrated.  Trade barriers are being reduced.  Farmers from all countries will compete for markets.  All countries will compete for resources.􀁡There will be winners and losers.
  • 19. Smaller Farms Will Continue to Form Alliances  achieve efficiencies  specialize  less independence  more difficult to coordinate  cooperatives
  • 20. Rural Communities  Farmers will be scarcer  More rural residents  May be residential centers but not commerce centers  Quality of life will be more important
  • 21. Agriculture must learn to serve an affluent society
  • 22. Final Thoughts  As long as people eat there will be a living in agriculture.  Agriculture is a mature industry.  Extreme economic conditions tend to turn around.  Good managers will take advantage of the good times and protect against the bad.