This is my powerpoint for Mastery: Personal Development and Leadership

2. MASTERY: PERSONAL DEVELOPMENT AND
LEADERSHIP
Goal: Lean how to become one with self
and embody what ever it is I want to
master.
Resources:
• Make sure I read Mastery By Robert Greene
• Make sure I'm applying what I lean from the book
• The first 20 hours -- how to learn anything | Josh Kaufman | TEDxCSU
https://youtu.be/5MgBikgcWnY

3. EXECUTIVE LEADERSHIP
Goal: I want learn how to be an executive leader
in today’s market.
Resources:
• Make sure I keep with what leaders are doing in todays market
• Find a leader to shadow
• What Makes an Effective Executive https://hbr.org/2004/06/what-makes-an-effective-
executive

4. PROJECT AND TEAM MANAGEMENT
Goal: I want to learn how to create a project management
plan.
Resources:
• Interact with my other classmates about the steps they take when create their projects
• Study books on how to budget
• How to Manage Projects - Free Project Management Course
https://www.youtube.com/watch?v=mg0RP9UcvYc

5. BUSINESS STORYTELLING AND BRAND
DEVELOPMENT
Goal: I want to learn the two main aspects to building a
strong presence in the business and consumer market.
Resources:
• Read books on how to tell a story
• How to Prepare Your Brand for Business Storytelling Success
http://contentmarketinginstitute.com/2014/04/brand-business-storytelling-success/
• You.com: How to Create a Powerful Personal Brand
https://www.youtube.com/watch?v=S3UDzb65EdU

6. THE ENTERTAINMENT BUSINESS FINANCE
GoaI: want to learn how to identify and
evaluate entertainment business opportunities
and projects using financial principles.
Resources:
• Try to reach out to finical advisers for advice.
• Definition of Entertainment Business Venture &
Financinghttp://smallbusiness.chron.com/definition-entertainment-business-venture-financing-
15348.html
• Crowdfunding -- The Future of Financing in the Entertainment
Industry?https://www.youtube.com/watch?v=whw-Xjk8Ftg

7. NEGOTIATION AND DEAL-MAKING
Goal: I want to learn essential business skills
that enable entertainment business
professionals to grow companies, establish a
strong business presence, and enhance
product development.
Resources:
• Talk to my mentor about how he close his deals.
• MOR 569 Negotiation and Deal Making - Michael Coombs
https://www.youtube.com/watch?v=amj9MvVkdJ4
• Deal Making 2.0: A Guide to Complex Negotiationshttps://hbr.org/2012/11/deal-making-20-a-
guide-to-complex-negotiations

8. PRODUCT AND ARTIST MANAGEMENT
Goal: I want to learn the tools and strategies
management issues and scenarios that apply
to artist management.
Resources:
• Reach out to mangers for real life scenarios.
• What is Artist and Product Development?
http://www.musicbizacademy.com/knab/articles/artistdevelopment.htm
• Artist Managers as Entrepreneurs - Midem 2015
https://www.youtube.com/watch?v=3KtlulfyKD8

9. ADVANCED ENTERTAINMENT LAW
Goal: I want to, through lectures and case
studies, how the digital revolution has
impacted the entertainment industry and learn
strategies for protecting and exploiting rights
within the digital domain.
Resources:
• Ask an entertainment lawyer would he or she be willing to tutor me.
• TEDxOrlando - Cassandra Willard - An Attorney's Perspective on Creativity
https://www.youtube.com/watch?v=aKjIlqRHYpc
• Entertainment Law, Copyright + Hollywood Legal Must-Knows with Elsa Ramo
https://www.youtube.com/watch?v=LFmc-UTD3gc

10. ENTERTAINMENT MEDIA PUBLISHING AND
DISTRIBUTION
Goal: I want to learn the issues currently
affecting media publishing and distribution.
Resources:
• Contact the POR I'm a part of to get a better understanding of what they do.
• How To Self-Publish Your Creative Projectshttps://www.youtube.com/watch?v=ibyZvwnF_Xc
• Media, Entertainment & Publishing http://equilibrium.com/solutions/industry-solutions/media-entertainment/

11. DIGITAL MARKETING
Goal: I want to explore how to coordinate
marketing initiatives across online and offline
channels and between Desktop and Mobile
audiences.
Resources:
• Try to attend a digtal marketing semiar.
• Digital Marketing - Back to Basics Webinar https://www.youtube.com/watch?v=JsEuQnJEWy0
• Creating Consistency in a Converged Society: The New Digital Marketing Focus
http://www.business2community.com/brandviews/omi/creating-consistency-in-a-converged-
society-the-new-digital-marketing-focus-01246429

12. BUSINESS PLAN DEVELOPMENT
Goal: I want to have business ideas planned
out and also be fully commented to them.
Resources:
• I will talked to successful business owner and get advice when planning.
• Entrepreneurial Strategies: Developing an Effective Business Plan and Presentation
https://www.youtube.com/watch?v=G50fFT4xQlwy0
• An Introduction to Business Plans http://www.entrepreneur.com/article/38290

13. FINAL PROJECT: BUSINESS PLAN
Goal: I want to have a complete the written
business plan and present the plan to faculty and
peers.
Resources:
• 10 Key Questions To Address: Business Plans - How To Start A Business
https://www.youtube.com/watch?v=O_L0BqPWBLo
• Successful Business Plan Tips https://www.youtube.com/watch?v=4lrplSPeHRM
• Writing A Business Plan: 5 Keys To Your Success
http://www.forbes.com/sites/davelavinsky/2013/08/19/writing-a-business-plan-5-keys-to-your-
success/

14. INDUSTRY LEADERS
Jimmy Lovine
CEO
Interscope Records
Shawn Carter
CEO
Roc Nation
Shawn Combs
CEO
Bad Boy Records

15. Entrepreneur Network- This is a
Collaboration So make sure to find people
with similar interest and goals as this will
become more of a personal project in learning
how to work in group dynamic environments. I
feel like this club will help me with the
development of my business.
Grammy U will be a great club for me. They
host a lot of big networking events.
Music Publishing Society- I feel like this club
will be great for me. I plan to start a record
company. Publishing is a huge part of the
entertainment business.

16. CHARACTERISTICS OF MENTOR
Wise
Intelligent
Determined
Extraordinary
Remarkable
Selfless

17. RESOURCES
• One site. (n.d.). Retrieved September 20, 2015.
• Lutz, A. (2012, June 14). These 6 Corporations Control 90% Of The Media In America. Retrieved
September 20, 2015.
• Functional Requirements Vs. Business Requirements. (n.d.). Retrieved September 20, 2015.
• (n.d.). Retrieved September 20, 2015
• What Makes an Effective Executive. (2004, June 1). Retrieved September 27, 2015.
• The first 20 hours -- how to learn anything | Josh Kaufman | TEDxCSU. (n.d.). Retrieved September 27,
2015
• How to Manage Projects - Free Project Management Course. (n.d.). Retrieved September 27, 2015.
• You.com: How to Create a Powerful Personal Brand. (n.d.). Retrieved September 27, 2015.
• Business Storytelling: Key Questions. (2014, April 23). Retrieved September 27, 2015.
• Crowdfunding -- The Future of Financing in the Entertainment Industry? (n.d.). Retrieved September 27,
2015.
• Definition of Entertainment Business Venture & Financing. (n.d.). Retrieved September 27, 2015.

18. RESOURCES (CONTINUED)
• MOR 569 Negotiation and Deal Making - Michael Coombs. (n.d.). Retrieved September 27,
2015.
• Deal Making 2.0: A Guide to Complex Negotiations. (2012, November 1). Retrieved September
27, 2015.
• Artist Managers as Entrepreneurs - Midem 2015. (n.d.). Retrieved September 27, 2015.
• TEDxOrlando - Cassandra Willard - An Attorney's Perspective on Creativity. (n.d.). Retrieved
September 27, 2015.
• Entertainment Law, Copyright Hollywood Legal Must-Knows with Elsa Ramo. (n.d.). Retrieved
September 27, 2015.
• Media, Entertainment & Publishing. (n.d.). Retrieved September 27, 2015.
• How To Self-Publish Your Creative Projects. (n.d.). Retrieved September 27, 2015.
• Creating Consistency in a Converged Society: The New Digital Marketing Focus. (n.d.).
Retrieved September 27, 2015.
• Digital Marketing - Back to Basics Webinar. (n.d.). Retrieved September 27, 2015.

20. AFTER GRADUATION
I plan to own my own Indy Christian Hip Hop Label