On Wednesday the 21st of January the ADB DutchCham Singapore organized an event together with the LatinAmcham, Czech Chamber of Commerce, German Association and British Association where I got to share my knowledge on getting started and building your own business, in this case specifically a startup. I have credited sources and put in applicable websites. My verbal presentation can be found on The Startup Buddy YouTube channel.

1. WELCOME!

2. ADB-DutchCham is the Dutch Chamber of
Commerce in Singapore, a leading and
recognized organisation that connects the
Dutch Business Community in Singapore. We
provide a strong platform for our members to
share and showcase their knowledge, skills,
values and expertise through a large variety
of business and social activities.
ADB-DutchCham has multiple topic specific
communities
The Startup & SME Community organizes
today’s event
Hannah Olijhoek

3. The Latin American Chamber of Commerce,
Singapore “LatAmCham” brings together
INDIVIDUALS, COMPANIES and
ORGANIZATIONS in order to develop business
opportunities and cross-cultural relations
between the countries of Southeast Asia and
Latin America.

4. The Czech-Singapore Chamber of Commerce is
the only private organization constituting and
mediating business ties and promoting mutual
collaboration between Czech and Singaporean
companies, business associations and
institutions. Founded in 2019, its’ more than 60
members having direct access to more than
1,000 Singaporean companies represent the
potential of the renewed ties between the two
countries.

5. Our motto: Experience Singapore together. Joint
activities. Have fun together. Trying out new
things, together. The most important thing is
community
Our activities
Wine & Cheese evenings, ladies night, morning
coffee, Singapore insider tours, cooking with
celebrities, Easter & Christmas events, Gala and
more!

6. The British Association of Singapore is a
not-for-profit organisation which is open to all
nationalities from around the world.
The BA provides a warm welcome for
newcomers to Singapore as well as offering a
wide variety of recreational activities in various
locations throughout Singapore.
We raise funds to support local charities and
offer volunteering opportunities within the
community.

7. Robin Teurlings (Founder & CEO of The Startup Buddy)

8. Robin Teurlings (Founder & CEO of The Startup Buddy)

9. ● I work primarily with startups
● Startups are not small versions of
regular companies
● The Startup Buddy is build using
principles from:
○ The Startup Owner’s Manual, 2012 by Steve Blank and
Bob Dorf
○ The Lean Startup, 2011 by Eric Ries
My perspective

10. Definition of startup
“A temporary organization in search
of a scalable, repeatable, profitable
business model. At the outset, the
startup business model is a canvas
covered with ideas and guesses, but
it has no customers and minimal
customer knowledge”
The Startup Owner’s Manual, 2012 by Steve Blank and Bob Dorf
Startup lingo

11. MVP (Minimum Viable Product)
“Unlike a prototype or concept test,
an MVP is designed not just to
answer product design or technical
questions. Its goal is to test
fundamental business hypotheses.”
The Lean Startup 2011 by Eric Ries
Startup lingo

12. Product - market fit
“Product/market fit means being in a
good market with a product that can
satisfy that market”
Marc Andreesen interview for Stanford University, 2007
Startup lingo

13. 9 in 10
startups fail
because of poor execution.

14. and are funded
differently
By high risk taking and high reward expecting investors

15. 5 QUESTIONS PER DAY
999.999.9999.999 in a startups life time

16. WHY
WHY are YOU building this business?
○ would your customers want your service /
product?
○ do/would they trust you?
○ should they switch?

17. FOR WHO
● Yourself
● Customers
WITH WHOM
● Co-founder / Team
● Advisors / mentors
● Investors
○ Customers
○ Competitors
WHO

18. WHAT is your (companies’) unique
selling point?
○ is your product/service?
○ are the barriers for competitors?
○ are the benefits for customers?
○ is the price?
WHAT

19. WHERE
WHERE do you build your business?
○ online/offline
○ are your (potential) customers
○ a country, region, city
○ funding

20. HOW
HOW do you build this business?
○ by yourself or with co-founders
○ from scratch or with components
○ hire or outsource
○ maximum quality or speed
○ bootstrapping or funded

21. BUSINESS MODEL
CANVAS

22. https:/
/app.thestartupbuddy.co/toolkit/bmc

23. 8 STARTUP BUILDING BLOCKS

24. Problem solution statement
● For mid career new entrepreneurs (describe your
customer type)
● it is difficult to quickly learn and gather the
necessary skills of building a business (describe
your customers problem)
● so The Startup Buddy provides a practical DIY
platform where they find all the resources,
networks and tools in one place (describe your
companies solution to that problem)
1 - START
A
S
S
U
M
P
T
I
O
N
!

25. Test hypotheses / assumptions
● Design / make an experiment
● Test
● Analyse results
● Adjust hypotheses
“If you're not embarrassed by the first version of
your product, you've launched too late”
Reid Hoffman, Greylock Partners, Silicon Valley
2 - VALIDATION

26. ● Co-founders
● Colleagues
● Mentors
● Partners, suppliers, etc..
23% of startups fail due to wrong team
CB Insights 2019
3 - TEAM

27. 4 - FINANCE
“Most CEO’s and CFO’s are fired by investors
because they are not hitting their financials”
Bill Reichert, Kauffman FoundersSchool

28. ● Focus on a small target
● The initial startup brand is YOU
● Make it fit what you do
● Test, test, test
“Tell everyone about your company before you
actually start”
Robin Teurlings, January 20th 2021
5 - MARKETING

29. Necessary, sometimes useful
● Contracts
○ Use templates, but check source
● Company registration
● Laws and regulations
○ PDPA, Employment Act, etc.
● Filings
○ ACRA, IRAS, PDPA
● Licenses
○ MAS, Food Authority, etc.
● Visa’s
https://www.acra.gov.sg/home/
6 - LEGAL

30. 7 - TRACTION
“Make something people want”
Paul Graham, Founder of YC

31. 8 - FUNDING
Venture Capital “...is financing that investors
provide to startup companies and small
businesses that are believed to have long-term
growth potential.” Investopedia

32. REPEAT
TILL YOU HAVE BUILT THE NEW GOOGLE, ALIBABA OR GRAB

33. PITCH BUILDER

34. https:/
/app.thestartupbuddy.co/toolkit/basics/26

35. ANYTHING ELSE?

36. BLOCK 8 - FUNDRAISING
DETERMINATION
REGISTRATION
CREATIVITY
TOOLS
SUPPORT
GOOD IDEA
FLEXIBILITY
MONEY
LEARNING
SKILLS
ETC, ETC
PRODUCT /
SERVICE

37. Q&A

38. FOUNDERS FUSION: THURSDAY 28TH JANUARY 2021

39. FOUNDER/INVESTOR SPEED DATING VIETNAM

40. Thank you!
Robin Teurlings
CEO The Startup Buddy
robin@thestartupbuddy.co
+65 87421393 /
+31 647203169
www.thestartupbuddy.co