Campaign Planning by WILPF
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Campaign Planning by WILPF

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Campaign planning workshop for the Women's International League for Peace and Freedom (WILPF). Presented at the International Board meeting at Gujurat University, Ahmedabad, India on 5 January 2010

Campaign planning workshop for the Women's International League for Peace and Freedom (WILPF). Presented at the International Board meeting at Gujurat University, Ahmedabad, India on 5 January 2010

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Campaign Planning by WILPF Presentation Transcript

  • 1. Campaign Planning in a Digital World
    • Women’s International League for Peace and Freedom
    • International Board Meeting
    • Pia Johansson, Susi Snyder, & C.J. Minster
    • With help from Anjie Rosga
    • 5 January 2010
  • 2. Agenda
    • Examples
      • IKFF Sweden
      • STAR Campaign
    • Campaign & Communications Strategy
    • Interactive Group Activity: Beijing + 15 or NPT
      • Small Group Activity
      • Report Out
    • Workshop Feedback
  • 3. Sweden
  • 4. Sweden
  • 5. What is a Campaign?
    • Planned series of activities designed to create a specific outcome
    • Education can be an aspect of a campaign, but should not be the only purpose
    • A campaign has a definite start and end date
  • 6. Education
    • Preaching the gospel of social justice can:
      • Increase membership base
      • Expand financial base
      • Enlighten fellow citizens
  • 7. The Limits of Education
    • Knowing the exact ways the world is unjust can be overwhelming, leaving the student of world affairs feeling helpless
    • Spending all time and resources on educating people about problems leaves no time or resources for creating solutions
    • Outside of the university, education should be a tool used for creating change
  • 8. The Truth Does Not Always Set You Free
    • Many examples exist where the just position did not prevail in world affairs
    • We must continue to hold fast to our principles, but learn to bend ourselves to reach short term successes that can build towards our ultimate goals
  • 9. Learning From Examples
    • Saul Alinsky, founder of community organizing in the USA. See “Rules for Radicals”
    • Gandhi's principles of nonviolence
    • Effective modern NGOs
  • 10. How We Are Different
    • Membership-based
    • Very few professional positions
      • Expect program and structure to arise from decisions of volunteers
      • In modern society, few middle-age women have time for this type of organizing (work and family obligations tend to come first). This may be the biggest age gap in WILPF: Women 30-50 years old
  • 11. Campaign Strategy Begins with Writing SMART Objectives
    • SMART stands for:
      • S pecific,
      • M easurable,
      • A chievable/Agreeable,
      • R ealistic/Relevant,
      • T imely.
    • SMART description courtesy of the Oregon Department of Education, Healthy Kids Learn Better Institute. Available at: http://www.ode.state.or.us/opportunities/grants/hklb/hss/smart-objectives-hklb-inst-3-2-07.ppt
  • 12. Write SMART Objectives
    • Don't try to use that order M-A/R-S-T is often the best way to write objectives.
    • Measurable is the most important consideration.
    • You will know that you've achieved your objective, because here is the evidence.
  • 13. Measurable
    • Does your object of interest measure up to your standard of acceptability.
    • Answer the phone quickly
    • vs.
    • Phone calls will be answered in three rings
  • 14. Measurable
    • Summary: Are there benchmarks that show progress towards the objective?
    • Example : Our objective is to get 200 new members this year. We got 35 in January.
  • 15. Achievable
    • Achievable is linked to measurable. Usually, there's no point in starting a job you know you can't finish, or one where you can't tell if/when you've finished it.
    • How can I decide if it's achievable?
    • - you know it's measurable
    • - others have done it successfully (before you, or somewhere else)
    • - it's theoretically possible (i.e. clearly not 'not achievable')
    • - you have the necessary resources, or at least a realistic chance of getting them
    • - you've assessed the limitations.
  • 16. Achievable
    • Summary: With a reasonable amount of effort and application can the objective be achieved?
  • 17. Relevance
    • This means two things; that the goal or target being set is something they can actually impact upon or change and secondly it is also important to the success of the project.
  • 18. Realistic
    • Can we make an impact on the situation? Do we have the necessary knowledge, authority and skills?
  • 19. Specific
    • You will know your objective is specific enough if:
      • an observable action is linked to a number, rate, percentage or frequency
      • everyone who's involved knows that it includes them specifically
      • everyone involved can understand it
      • your objective is free from jargon
      • you've defined all your terms
      • you've used only appropriate language.
  • 20. Specificity
    • Summary: Is there a description of a precise or specific behavior/outcome which is linked to a rate, number, percentage or frequency?
  • 21. Time based
    • In the objective somewhere there has to be a date
    • (Day/Month/Year) for when the task has to be started (if it's ongoing) and/or completed (if it's short term or project related).
    • Simply: No date = No good.
  • 22. What's Needed for Change to Occur?
    • What happens when pieces are missing?
    Vision Skills Incentives Resources Action Plan = Change Skills Incentives Resources Action Plan = Confusion Vision Incentives Resources Action Plan = Anxiety Vision Skills Resources Action Plan = Slow Change Vision Skills Incentives Action Plan = False Starts Vision Skills Incentives Resources = Frustration
  • 23. Communication Strategy
    • Determine your audience
    • Research modes of communication used by your audience
    • You may have more than one audience
      • e.g. potential members can be found on social networking sites, blogosphere, etc.
      • e.g. government officials review the blogosphere, read newspaper op-eds, observe media (articles, t.v., web)
  • 24. Communications Tips
    • Consistent images
      • WILPF and WILPF logo displayed prominently on all material
      • Project logo design should incorporate WILPF logo and/or WILPF name
    • Repeating information is useful
      • Large supporter email lists should receive reminders of planned actions, not just one email
  • 25. Small Group Activity
    • Groups of 5 or 6
    • With the CSW coming up that will do the 15 year review of the Beijing declaration and Program for Action come up with a SMART plan
    • Then report back to the group