Campaign Planning by WILPF

Campaign Planning in a Digital World
Women’s International League for Peace and Freedom
International Board Meeting
Pia Johansson, Susi Snyder, & C.J. Minster
With help from Anjie Rosga
5 January 2010

Agenda
Examples
IKFF Sweden
STAR Campaign
Campaign & Communications Strategy
Interactive Group Activity: Beijing + 15 or NPT
Small Group Activity
Report Out
Workshop Feedback

Sweden

What is a Campaign?
Planned series of activities designed to create a specific outcome
Education can be an aspect of a campaign, but should not be the only purpose
A campaign has a definite start and end date

Education
Preaching the gospel of social justice can:
Increase membership base
Expand financial base
Enlighten fellow citizens

The Limits of Education
Knowing the exact ways the world is unjust can be overwhelming, leaving the student of world affairs feeling helpless
Spending all time and resources on educating people about problems leaves no time or resources for creating solutions
Outside of the university, education should be a tool used for creating change

The Truth Does Not Always Set You Free
Many examples exist where the just position did not prevail in world affairs
We must continue to hold fast to our principles, but learn to bend ourselves to reach short term successes that can build towards our ultimate goals

Learning From Examples
Saul Alinsky, founder of community organizing in the USA. See “Rules for Radicals”
Gandhi's principles of nonviolence
Effective modern NGOs

How We Are Different
Membership-based
Very few professional positions
Expect program and structure to arise from decisions of volunteers
In modern society, few middle-age women have time for this type of organizing (work and family obligations tend to come first). This may be the biggest age gap in WILPF: Women 30-50 years old

Campaign Strategy Begins with Writing SMART Objectives
SMART stands for:
S pecific,
M easurable,
A chievable/Agreeable,
R ealistic/Relevant,
T imely.
SMART description courtesy of the Oregon Department of Education, Healthy Kids Learn Better Institute. Available at: http://www.ode.state.or.us/opportunities/grants/hklb/hss/smart-objectives-hklb-inst-3-2-07.ppt

Write SMART Objectives
Don't try to use that order M-A/R-S-T is often the best way to write objectives.
Measurable is the most important consideration.
You will know that you've achieved your objective, because here is the evidence.

Measurable
Does your object of interest measure up to your standard of acceptability.
Answer the phone quickly
vs.
Phone calls will be answered in three rings

Measurable
Summary: Are there benchmarks that show progress towards the objective?
Example : Our objective is to get 200 new members this year. We got 35 in January.

Achievable
Achievable is linked to measurable. Usually, there's no point in starting a job you know you can't finish, or one where you can't tell if/when you've finished it.
How can I decide if it's achievable?
- you know it's measurable
- others have done it successfully (before you, or somewhere else)
- it's theoretically possible (i.e. clearly not 'not achievable')
- you have the necessary resources, or at least a realistic chance of getting them
- you've assessed the limitations.

Achievable
Summary: With a reasonable amount of effort and application can the objective be achieved?

Relevance
This means two things; that the goal or target being set is something they can actually impact upon or change and secondly it is also important to the success of the project.

Realistic
Can we make an impact on the situation? Do we have the necessary knowledge, authority and skills?

Specific
You will know your objective is specific enough if:
an observable action is linked to a number, rate, percentage or frequency
everyone who's involved knows that it includes them specifically
everyone involved can understand it
your objective is free from jargon
you've defined all your terms
you've used only appropriate language.

Specificity
Summary: Is there a description of a precise or specific behavior/outcome which is linked to a rate, number, percentage or frequency?

Time based
In the objective somewhere there has to be a date
(Day/Month/Year) for when the task has to be started (if it's ongoing) and/or completed (if it's short term or project related).
Simply: No date = No good.

What's Needed for Change to Occur?
What happens when pieces are missing?
Vision Skills Incentives Resources Action Plan = Change Skills Incentives Resources Action Plan = Confusion Vision Incentives Resources Action Plan = Anxiety Vision Skills Resources Action Plan = Slow Change Vision Skills Incentives Action Plan = False Starts Vision Skills Incentives Resources = Frustration

Communication Strategy
Determine your audience
Research modes of communication used by your audience
You may have more than one audience
e.g. potential members can be found on social networking sites, blogosphere, etc.
e.g. government officials review the blogosphere, read newspaper op-eds, observe media (articles, t.v., web)

Communications Tips
Consistent images
WILPF and WILPF logo displayed prominently on all material
Project logo design should incorporate WILPF logo and/or WILPF name
Repeating information is useful
Large supporter email lists should receive reminders of planned actions, not just one email

Small Group Activity
Groups of 5 or 6
With the CSW coming up that will do the 15 year review of the Beijing declaration and Program for Action come up with a SMART plan
Then report back to the group

http://wilpf.blogspot.com	742
http://wilpf.blogspot.co.uk	9
http://wilpf.blogspot.in	7
http://wilpf.blogspot.ca	6
http://wilpf.blogspot.se	3
http://translate.googleusercontent.com	3
http://www.wilpf.blogspot.com	2
http://wilpf.blogspot.it	2
http://loc-wm.archive.org	1
http://www.google.co.in	1
http://webcache.googleusercontent.com	1
http://74.125.153.132	1
http://www.wilpf.blogspot.co.uk	1
http://www.wilpf.blogspot.com.es	1
http://wilpf.blogspot.com.au	1

Campaign Planning by WILPF

by C.J. Minster on Feb 07, 2010

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Campaign Planning by WILPF — Presentation Transcript