Welcome !Cleverwood is a trademark of Fair Wood Ventures sprl/bvba
New Ways of… Predicting
Caroline Maerten                        RT @RollingTalks Community Managers are born and                        bred withi...
Caroline Maerten                        RT @RollingTalks Social Media Guidelines #predictions• Mature and non mature Belgi...
Caroline Maerten                        RT @RollingTalks Social Media use spreading from                        marketing/...
Stijn Vogels                        RT @aardling In 2011 MORE machines than people                        will be connecte...
Julien Mourlon                        RT @Julien_Mo Even if culturally challenging, in #2011                        we wil...
Hélène Debaisieux                        RT @helene_db Legislation more strict and specific                        about S...
Raphael Thys                        RT @rthys at some time companies will decide to                        gather in full ...
Jurgen Noel                        RT @Alechinsky location is the future! #predictions• Location based apps               ...
Jurgen Noel                        RT @Alechinsky big companies finally get serious                        about social #2...
Jurgen Noel                        RT @Alechinsky digital doesn’t mean « for free » any                        more #futur...
Christelle Deliens                        RT @christelle501 Facebook will become a Central                        Hub of C...
Olivier Beaujean                        RT @olbow Linkedin (and a new ecosystem of apps)                        will gener...
AND YOU?
Christophe Chatillon                        RT@Christophe Chatillon Apps, apps, apps ! #future• Mobile apps of course, wit...
Philippe Deltenre                        RT @PhilippeD Media Partnerships will be hype again                        and wi...
Alex Papanastassiou                        RT @businessquests Geolocation & check-ins become                        mainst...
Alex Papanastassiou                        RT @businessquests Facebook collapses as "the next                        thing...
Alex Papanastassiou                        RT @businessquests Share of mobile usage of the                        Internet...
Alex Papanastassiou                        RT @businessquests Operating systems for mobile                        devices ...
Alex Papanastassiou                        RT @businessquests Social becomes just another facet                        of ...
Pelle Craen                        RT @Muskusos Expansion of Facebook pages even for                        small companie...
Pelle Craen                        RT @Muskusos Facebook mails will not prove to be                        that big a succ...
Pelle Craen                        RT @Muskusos Mobile surfing will get cheaper and                        the hype of the...
Jurgen Noel                        RT @Alechinsky your social media strategy should not                        be managed ...
Dirk Huysmans                        RT @dirkhuysm #2011 : The Telecom four will need to                        adapt more...
Dirk Huysmans                        RT @dirkhuysm not for #2011 : Community Managers                        are destined ...
Dirk Huysmans                        RT @dirkhuysm #2011 : First steps of social media on                        TVCleverw...
Saky Kourtidis                        RT @SakyKourtidis Increase of Partnership initiatives                        between...
Saky Kourtidis                        RT @SakyKourtidis Significant development of the VoD                        market #...
Rey Tuplano                        RT @rtuplano RIM might start to become "has been",                        most of RIM u...
Rey Tuplano                        RT @rtuplano With the democratisation of                        smartphones, more and m...
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Cleverwood new media predictions 2011

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During the New Year Event 2011, Cleverwood invited the audience to gather a few New Media Predictions for 2011. Here is a summary of what has been presented by the Cleverwood Consultants.

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Transcript of "Cleverwood new media predictions 2011"

  1. 1. Welcome !Cleverwood is a trademark of Fair Wood Ventures sprl/bvba
  2. 2. New Ways of… Predicting
  3. 3. Caroline Maerten RT @RollingTalks Community Managers are born and bred within companies #2011• Mature Belgian Brands • Cross-departments/Business• FTE(s) minded • CMADCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  4. 4. Caroline Maerten RT @RollingTalks Social Media Guidelines #predictions• Mature and non mature Belgian • Employees & Communication companies • UBA• Provided by Corporate levelCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  5. 5. Caroline Maerten RT @RollingTalks Social Media use spreading from marketing/communication rooms to the whole companies’ building• Mature Belgian Brands • Business goals first before• No more SM layering on topof technologies exisiting campaigns/ nor more • Recruitment & Consumer care traineesCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  6. 6. Stijn Vogels RT @aardling In 2011 MORE machines than people will be connected on the internet! #InternetOfThings• Today: internet on tv, • Tomorrow: robo-drivers, tv on mobile, warehouses, tracking mobility, smart refrigerators, car repairs personalised billboards, advanced notificationsCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  7. 7. Julien Mourlon RT @Julien_Mo Even if culturally challenging, in #2011 we will realize that we value access over copy for most content• Liquidity of content • Impact for radio & tv!• Spotify, Youtube, Grooveshark • Forget podcasts• Less download • It’s time for SABAM and other• Also on Mobile copyright actors to evolve• Copy? Yes, but a physical one! accordinglyCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  8. 8. Hélène Debaisieux RT @helene_db Legislation more strict and specific about SM abuses (privacy and security)! If not law, self-regulation will do the job #prediction #new media• Facebook and abuses of privacy • Challenges for mobiles and geo-• Transparency about settings localisation• Already happening in France • Data protection and globalisationCleverwood New Year’s Event 2011: New Ways of… Predicting www.cleverwood.be
  9. 9. Raphael Thys RT @rthys at some time companies will decide to gather in full standard compatible website/services• The golden age of HTML5/CSS3/JS • Content to be different is about to be a reality • Different development languages• The number of platform to cover is will explode all maintenance costs becoming out of control • Not difficult to table on tabletsCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  10. 10. Jurgen Noel RT @Alechinsky location is the future! #predictions• Location based apps • Local advertising campaignsCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  11. 11. Jurgen Noel RT @Alechinsky big companies finally get serious about social #2011• Real Conversation • Social CRM• No longer exclusive campaigning • And social commerceCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  12. 12. Jurgen Noel RT @Alechinsky digital doesn’t mean « for free » any more #future2011• Micro payments have become • Apps, Apps, Apps are the future normalCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  13. 13. Christelle Deliens RT @christelle501 Facebook will become a Central Hub of Communication: email, video chat, voice chat. #prediction2011• Hotmail, Gmail, YahooMail, • Facebook, new feature,• Skype, Live Messenger, iChat, comunication Google Talk, Viber • There are more than 200 million• More than 3.7 Millions Facebook active users currently accessing users in Belgium (600 millions Facebook through their mobile worldwide) devices worldwide.Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  14. 14. Olivier Beaujean RT @olbow Linkedin (and a new ecosystem of apps) will generate new ways of working and doing business #prediction #2011• New ways of recruiting : Social • Corporate branding Recruitment • Application development• IPO in 2011 • Smart professional networksCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  15. 15. AND YOU?
  16. 16. Christophe Chatillon RT@Christophe Chatillon Apps, apps, apps ! #future• Mobile apps of course, with more • The AppleTV will support apps as and more iPhone, iPad, Android, well very soon... and WP7 • Chrome apps gain momentum.• AppStore for Microsoft • WebApps more and more an• Google TV V2 will solve many issues answer to the fragmentation of the found in their first release. smartphone markets.Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  17. 17. Philippe Deltenre RT @PhilippeD Media Partnerships will be hype again and will be a complement to media budgets and SM strategies #predictions• Media agencies and creative • Apple will become too greedy and it will agencies will fight to become the harm its business. SPOC for the advertisers. Theyll try • Getglue will become an important SN to invade each other businesses • New kinds of newsletters will appear (much• Politics will invest in social network more personalized and interactive) strategies for the 2011 elections • iPad will disappointCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  18. 18. Alex Papanastassiou RT @businessquests Geolocation & check-ins become mainstream in every app, including email and e- commerce services #predictionsCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  19. 19. Alex Papanastassiou RT @businessquests Facebook collapses as "the next thing" / "the sexiest" / "must have" aspect of online marcoms #2011• Media agencies and creative • Apple will become too greedy and it will agencies will fight to become the harm its business. SPOC for the advertisers. Theyll try • Getglue will become an important SN to invade each other businesses • New kinds of newsletters will appear (much• Politics will invest in social network more personalized and interactive) strategies for the 2011 elections • iPad will disappointCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  20. 20. Alex Papanastassiou RT @businessquests Share of mobile usage of the Internet reaches 65% to 75% of desktop / fixed usage #predictions #2011Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  21. 21. Alex Papanastassiou RT @businessquests Operating systems for mobile devices will suffer security threats #predictions #2011• Creating greater opportunity for antiviruses & other security softwareCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  22. 22. Alex Papanastassiou RT @businessquests Social becomes just another facet of the surviving media organizations with the following implications #2011• traditional media extend into social • all flavors of tablets become more central (with existing platforms) interfaces• dominant new media platforms • technology is now part of the business itself extend into traditional media • community marcoms increasingly challenge (preferable through alliance given the dominance of "database marketing" the AOL + Turner case)Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  23. 23. Pelle Craen RT @Muskusos Expansion of Facebook pages even for small companies #predictions• More fanpages• Danger for Facebook for becoming an information garbage bin only becomes greater.Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  24. 24. Pelle Craen RT @Muskusos Facebook mails will not prove to be that big a success but Facebook places will win! #future2011• Not adapted by businnesses • Facebook powerfull• Stick to their current systems • Fear of the big brotherCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  25. 25. Pelle Craen RT @Muskusos Mobile surfing will get cheaper and the hype of the social media blocking in office spaces comes to an end! #2011• Especially abroad.• More hope than prediction :-)Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  26. 26. Jurgen Noel RT @Alechinsky your social media strategy should not be managed by your ad agency or pr agency• Need for long-term strategy • Different job : broadcast versus conversationCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  27. 27. Dirk Huysmans RT @dirkhuysm #2011 : The Telecom four will need to adapt more (& faster) to customer centric thinking due to pressure from MVNOs like Mobile VikingsCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  28. 28. Dirk Huysmans RT @dirkhuysm not for #2011 : Community Managers are destined to be in the heart of the customer service of the future !Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  29. 29. Dirk Huysmans RT @dirkhuysm #2011 : First steps of social media on TVCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  30. 30. Saky Kourtidis RT @SakyKourtidis Increase of Partnership initiatives between Telecom and Content Provider #predictions• Voo and Mobistar ? Voo needs to • Belgacoms initiatives: Massive boost its market shares while Partnerships an even may be Mobistar have been entered the acquisitions leaded by Belgacom market with an interesting but with start-up, small&medium complex and difficult initiative. companies.Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  31. 31. Saky Kourtidis RT @SakyKourtidis Significant development of the VoD market #2011• Significant Increase in VoD sales facilitated by the emergence of new monetization model like VoD fee (e.g. RTL à linfini).Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  32. 32. Rey Tuplano RT @rtuplano RIM might start to become "has been", most of RIM user will shift to iPhone #predictionsCleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
  33. 33. Rey Tuplano RT @rtuplano With the democratisation of smartphones, more and more people will go mobile #2011• More and more non-tech savy young people use smartphones• Maybe phone operators will offer a pre-paid internet connection package ?Cleverwood New Year’s Event 2011 : New Ways of… Predicting www.cleverwood.be
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