Key recipes for killer infographics
25/03/2014
With Kevin Van Lierde
FRIDAY SESSION #64
@Cleverwood
#FridaySession
What‟s in a name
Noun: Infographic, (plural –s)
etymology: info[rmation] + graphic
1. Visual representation of information
They have been around for a while

•

•
They have evolved
Some examples
You‟ve seen „em, more often than you
might think
In biological encyclopedia‟s
Geographical encyclopedia‟s too…
In resumes,
why not..
On planes sometimes…
Traits & Benefits of infographics
Why they are so popular
WITH READERS
The data overload situation: More & faster
 Short attention spans
 Data clutter
 Time is precious
Easier & faster to interpret
Road closed to
vehicles in both
directions
VS.
10 ms 2s
Literally
VS.
The aim of infographics
Slicing big overwhelming data into comprehensible
chunks to make it more accesible and inviting,
a...
Traits & Benefits of infographics
Why they are popular
WITH PUBLISHERS
They are easy to share & embed
They have mad ROI
Types of infographics
It depends on your data & goals
The „Number crunch‟ Infographic
 Impressive numbers
 Maps, diagrams, emphasized numbers
 Doesn‟t need to be über-creati...
The „Number crunch‟ Infographic
Alternative
Paralympic statistics
The „Number crunch‟ Infographic
The Comparative (versus) Infographic
 2 (or more) characters or concepts that people
care about
 Differences & similarit...
The Comparative (versus) Infographic
The Comparative (versus) Infographic
The Photographic Infographic
 Quality photo
 Simple, good design
 Most compelling if well-thought
The Photographic Infographic
The Photographic Infographic
The Useful Bait
 Useful, relevant content
 Straightforward design, usability first
 Print in mind
 Cheat sheets, How t...
The Useful Bait: „cheat sheet‟
Cooking methods
Cheat sheet
The Useful Bait: Real-life example
The Flow Chart
 Process display, choices
 Humor
 Simplicity is key
The Flow Chart
Which wine fits your
needs best?
The Flow Chart: Real life example
Jbc T-shirt, Borlée
Brothers Collection
The Timeline
 Chronological data, evolution
 Needs an engaging story
 Take the reader “on a trip”
The Timeline
Timeline of coffee
history
The Visualized Article
 Most suitable for lots of text content
 Often used offline (magazines, newspapers)
 Engaging st...
The Visualized Article
From TIME Magazine
The Visualized Article
The Data Visualization
 Content: connections, anything
 Visualize as: maps, mindmaps, creative
metaphors
 Requires a cr...
The Data Visualization
Population density in the US,
Time Magazine
The Data Visualization: Real life Example
London Underground, 1933
by Harry Beck, electrical draughtsman
The Interactive Infographic:
 13 reasons your brain craves infographics
 Ideal for displaying large amount of data
 Mor...
Production of infographics
Methods, cost, time
Production Methods: Custom Design
 Most (very) expensive
 (Semi-)Professional agencies
 Graphic software
 Specifically...
Production Methods: Online tools
 Infogr.am (infogr.am)
 Piktochart (piktochart.com) => Best Pick
 Venngage (venngage.c...
Production time
1 day - months
Production cost
 Online tools:
• Free
• Monthly subscription (5 - 100€ / month)
• Freemium (premium items for fixed price...
Building your own infographic
Before you start
 Define a clear aim for your infographic:
persuasive? Informative? Comparative?
Step 1: Research, gather,
transform Data
Building your own infographic
Step 2: Draft, concept, build storyline
Building your own infographic
Find appropriate visual metaphors
Is local food bad for the economy?

Find appropriate visual metaphors
Find a descriptive, engaging title
The fatal consequences
of illegal drug dealing
The best options for
indoor plant lovers
Data Building blocks
 Geometric shapes – lead the eyes & provide
structure
 Charts & Diagrams – Visually represent data
...
Build a storyline with a logical flow
Create a
confusing
Flow that
Create a
Logical flow
That is easy to
follow
Is hard to...
Build a storyline with a logical flow

Build a storyline with a logical flow
Choose a focal point (if possible)

Charts: When to use which one?
Matrix
→ Comparison of many items & many categories
Donut chart
→ Simple share of total (ma...
Step 3: Design & publish
Building your own infographic
Basic infographic structure
HEADER
BODY
FOOTER
ENGAGING TITLE + VISUAL
SUBTITLE/ SHORT DESCRIPTION
BLOCK 1
Visualized data...
Don‟t sacrifice usability for design
Visual History of Google Algorythm changes,
by MOZ & Hubspot

Basic Design Principles
 Lines & simple shapes
 Whitespace & balance
 Color
 Typography
Lines & simple shapes 
Lines & simple shapes

Structure sections with shapes (essentially
rectangles) and lines
Whitespace & balance 
Whitespace & balance

Leave enough space for the design to
breathe
Whitespace & balance
Color 
Color

Work with a limited color palette to ensure
consistency
Typography classification basics
Sans-serif & Slab serif
 Often safe
Serif
 Safe for titles, use with caution for body t...
The importance of typography
Now it‟s our turn
Testing it on Piktochart
See you next Friday Session
25/03/2014
Want to be the next speaker for a FAS? Drop us
a message @cleverwood or via
info@cl...
Friday Session #64: Key Recipes For Killer Infographics
Friday Session #64: Key Recipes For Killer Infographics
Friday Session #64: Key Recipes For Killer Infographics
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Friday Session #64: Key Recipes For Killer Infographics

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A slidedeck presented at the 64th Cleverwood Friday Session. Feel free to visit our website for various other courses in digital media http://www.cleverwood.be/learning-hub

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  • NEW FIRST SLIDE: TWITTER ICON 2
  • From Wikipedia
  • +interactive infographic
  • The brain processes visual information 60,000x faster than text.Imagine explaining a route description vs. looking at a map
  • What we candeducefrom the previous slides, is infographics serve twomainpurposes:
  • Content: lots & lots of impressivenumbersVisualize as: maps, diagrams, emphasizednumbersDoesn’tneedtobeüber-creative, easiestto produce
  • 2 (or more) characters or concepts that people care aboutFocus on both differences and similaritiesUse of humour & stylized design in placeGettingthe content right for the audience is crucial here. Both sides of the debate need to be characters or concepts that people care about. A common feature of the above infographics is a focus on both differences and similarities. A little humour and stylised design are a must if they are to succeed. 
  • These infographics can often be the most visually arresting but are some of the most tricky to produce. Quality photographs and well-thought out design are a must if a photo infographic is to look anything other than amateurish. 
  • When designing infographics like these it’s best to imagine them being printed out. As such, usability should be the priority with a straightforward design and content which is strictly relevant to the topic at hand. The ‘useful bait’ can do well on content sharing platforms like Pinterest and StumbleUpon.
  • Flow charts are guaranteed to hook in viewers if they answer a question the audience feels is important. Engaging the right audience will result in the infographic receiving plenty of attention on the relevant social media.Design-wise, simpler is better as clutter can be off-putting but to make the exercise worthwhile there needs to be plenty of options, otherwise viewers will feel forced into overly narrow categories, so some degree of balance is needed. A sense of humour is a definite bonus; hopefully no-one is basing a major life decision on an infographic so it’s okay to be a bit tongue-in-cheek.
  • http://agbeat.com/business-marketing/piktochart-simple-infographic-creator-online-for-the-busy-professional/
  • Translateconceptsintometaphors
  • Visualization of: ‘populationdensity’More attractivethanwritingnumberseverywhere
  • Harry Beck (electricaldraughtsman), London Underground, published in 1933Resembles anelectrical circuitdiagram (=http://briankerr.files.wordpress.com/2009/06/circuitdiagram.jpg)Visualization of: ‘connections’
  • http://neomam.com/interactive/13reasons
  • Unlessyou want togive the reader the impression of being in a roller coaster, this is a highlyinefficient flow.
  • Onlyuseorganicshapesifyouknowwhatyou are doing. Else you end up withverymessy, amateurish-lookinginfographics
  • Onlyuseorganicshapesifyouknowwhatyou are doing. Else you end up withverymessy, amateurish-lookinginfographics
  • - Workwith a limitedcolor palette =>
  • NEW FINAL SLIDE
  • Friday Session #64: Key Recipes For Killer Infographics

    1. 1. Key recipes for killer infographics 25/03/2014 With Kevin Van Lierde FRIDAY SESSION #64 @Cleverwood #FridaySession
    2. 2. What‟s in a name Noun: Infographic, (plural –s) etymology: info[rmation] + graphic 1. Visual representation of information
    3. 3. They have been around for a while  •  •
    4. 4. They have evolved
    5. 5. Some examples You‟ve seen „em, more often than you might think
    6. 6. In biological encyclopedia‟s
    7. 7. Geographical encyclopedia‟s too…
    8. 8. In resumes, why not..
    9. 9. On planes sometimes…
    10. 10. Traits & Benefits of infographics Why they are so popular WITH READERS
    11. 11. The data overload situation: More & faster  Short attention spans  Data clutter  Time is precious
    12. 12. Easier & faster to interpret Road closed to vehicles in both directions VS. 10 ms 2s
    13. 13. Literally VS.
    14. 14. The aim of infographics Slicing big overwhelming data into comprehensible chunks to make it more accesible and inviting, and provide entertainment along with information.
    15. 15. Traits & Benefits of infographics Why they are popular WITH PUBLISHERS
    16. 16. They are easy to share & embed
    17. 17. They have mad ROI
    18. 18. Types of infographics It depends on your data & goals
    19. 19. The „Number crunch‟ Infographic  Impressive numbers  Maps, diagrams, emphasized numbers  Doesn‟t need to be über-creative, easiest to produce
    20. 20. The „Number crunch‟ Infographic Alternative Paralympic statistics
    21. 21. The „Number crunch‟ Infographic
    22. 22. The Comparative (versus) Infographic  2 (or more) characters or concepts that people care about  Differences & similarities  Humor & stylized design
    23. 23. The Comparative (versus) Infographic
    24. 24. The Comparative (versus) Infographic
    25. 25. The Photographic Infographic  Quality photo  Simple, good design  Most compelling if well-thought
    26. 26. The Photographic Infographic
    27. 27. The Photographic Infographic
    28. 28. The Useful Bait  Useful, relevant content  Straightforward design, usability first  Print in mind  Cheat sheets, How to‟s, …
    29. 29. The Useful Bait: „cheat sheet‟ Cooking methods Cheat sheet
    30. 30. The Useful Bait: Real-life example
    31. 31. The Flow Chart  Process display, choices  Humor  Simplicity is key
    32. 32. The Flow Chart Which wine fits your needs best?
    33. 33. The Flow Chart: Real life example Jbc T-shirt, Borlée Brothers Collection
    34. 34. The Timeline  Chronological data, evolution  Needs an engaging story  Take the reader “on a trip”
    35. 35. The Timeline Timeline of coffee history
    36. 36. The Visualized Article  Most suitable for lots of text content  Often used offline (magazines, newspapers)  Engaging story, supportive visuals
    37. 37. The Visualized Article From TIME Magazine
    38. 38. The Visualized Article
    39. 39. The Data Visualization  Content: connections, anything  Visualize as: maps, mindmaps, creative metaphors  Requires a creative and comprehensible approach
    40. 40. The Data Visualization Population density in the US, Time Magazine
    41. 41. The Data Visualization: Real life Example London Underground, 1933 by Harry Beck, electrical draughtsman
    42. 42. The Interactive Infographic:  13 reasons your brain craves infographics  Ideal for displaying large amount of data  More engaging
    43. 43. Production of infographics Methods, cost, time
    44. 44. Production Methods: Custom Design  Most (very) expensive  (Semi-)Professional agencies  Graphic software  Specifically tailored to your needs
    45. 45. Production Methods: Online tools  Infogr.am (infogr.am)  Piktochart (piktochart.com) => Best Pick  Venngage (venngage.com)  Easel.ly (easel.ly)  Visual.ly (visual.ly) => Best Pick  Canva (canva.com)  EWC Presenter (ewcpresenter.com)
    46. 46. Production time 1 day - months
    47. 47. Production cost  Online tools: • Free • Monthly subscription (5 - 100€ / month) • Freemium (premium items for fixed price)  Custom Design: • Static | € 400 – € 25000 • Interactive | € 5000 – …
    48. 48. Building your own infographic
    49. 49. Before you start  Define a clear aim for your infographic: persuasive? Informative? Comparative?
    50. 50. Step 1: Research, gather, transform Data Building your own infographic
    51. 51. Step 2: Draft, concept, build storyline Building your own infographic
    52. 52. Find appropriate visual metaphors Is local food bad for the economy? 
    53. 53. Find appropriate visual metaphors
    54. 54. Find a descriptive, engaging title The fatal consequences of illegal drug dealing The best options for indoor plant lovers
    55. 55. Data Building blocks  Geometric shapes – lead the eyes & provide structure  Charts & Diagrams – Visually represent data  Icons – clarify words  Images – add value
    56. 56. Build a storyline with a logical flow Create a confusing Flow that Create a Logical flow That is easy to follow Is hard to understand  
    57. 57. Build a storyline with a logical flow 
    58. 58. Build a storyline with a logical flow
    59. 59. Choose a focal point (if possible) 
    60. 60. Charts: When to use which one? Matrix → Comparison of many items & many categories Donut chart → Simple share of total (max 2-3 parts), often in % Pie chart → Simple share of total (max 5-7 parts) Column chart → Comparison of a few items (1 category) Bar chart → Comparison of many items (1-2 categories)
    61. 61. Step 3: Design & publish Building your own infographic
    62. 62. Basic infographic structure HEADER BODY FOOTER ENGAGING TITLE + VISUAL SUBTITLE/ SHORT DESCRIPTION BLOCK 1 Visualized data & copy BLOCK 2 Visualized data & copy BLOCK 3 Visualized data & copy Disclaimer Publisher‟s mention Sources
    63. 63. Don‟t sacrifice usability for design
    64. 64. Visual History of Google Algorythm changes, by MOZ & Hubspot 
    65. 65. Basic Design Principles  Lines & simple shapes  Whitespace & balance  Color  Typography
    66. 66. Lines & simple shapes 
    67. 67. Lines & simple shapes  Structure sections with shapes (essentially rectangles) and lines
    68. 68. Whitespace & balance 
    69. 69. Whitespace & balance  Leave enough space for the design to breathe
    70. 70. Whitespace & balance
    71. 71. Color 
    72. 72. Color  Work with a limited color palette to ensure consistency
    73. 73. Typography classification basics Sans-serif & Slab serif  Often safe Serif  Safe for titles, use with caution for body text Stylized (script, gothic)  Use with caution Comic Sans  Don’t you dare
    74. 74. The importance of typography
    75. 75. Now it‟s our turn Testing it on Piktochart
    76. 76. See you next Friday Session 25/03/2014 Want to be the next speaker for a FAS? Drop us a message @cleverwood or via info@cleverwood.be Did you enjoy it? Join us for the next FAS!  FAS #65: 21/3 about Google Analytics Want to know more? www.cleverwood.be
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