3. The story so far
All multimedia elements
covered
Images
Text (writing for the web)
Video
Data
Audio
Mapping (covered this
afternoon and tomorrow)
First assignment
completed
4. Assignment 2: What the MIP says
3 skills tests: video, mapping and
data (80%)
Editorial mark (80%)
Newsworthiness
Choice of interviewees
Interview technique
Content presentation and
chunking
Social Media engagement and
distribution
Demonstrating an awareness of
digital publishing styles
Originality
Writing for the web
Newswriting/grammar
Overall multimedia
implementation
5. But what is a multimedia
package?
There’s a wide range of examples of
what a multimedia package could be:
Standard news story and feature with
multimedia elements EXAMPLE
Immersive and/or long form content
EXAMPLE and EXAMPLE
Video/Audio lead piece with supporting text
(and other media not included here)
EXAMPLE
Immersive geolocated ‘experience’
EXAMPLE
Timeline EXAMPLE
6. What is a multimedia journalism
package?
Consider the story and the
form
It is not a 1st person
reflection on the process
It can be a ‘hard news’ story
A more informal ‘blog’ or
soft feature
An investigation around a
theme containing a number
of perspectives or media
elements
7. Order of content
Consider structure and how your
multimedia is placed around a
blog post or a collection of
individual pages
Consider:
What your strongest news point is/or
most compelling hook
What your readers first encounter on
your page
What is your strongest multimedia
element (both in terms of quality
and in terms of relevance to your
story)
Make the most of the ‘good stuff’
8. Interviews: the long and the
short of it (audio and video)
Voxpopuli: voices and talking heads
can add a richness to a multimedia
piece.
Vox pops are short and punch. One
question, and a range of answers
EXAMPLE
A longer interview can be
compelling and engaging. By
covering more in-depth
ground, your audio is performing a
different task to a “simple” vox pop.
A lengthy and ‘mediated’ can add
value to your overall piece. You may
script some of the links, allowing
multiple voices to appear and you
join them together
9. LINKING STRATEGY: Remember the link economy
Hyperlinks are a central part of the
web and digital literacy
Use them to provide a valuable
resource to your reader
Link to other websites for additional
information
Link to your own editorial to construct a
self-referential structure and create
added value
Link to other platforms where your
content may be found
Don’t overlink
Do link: layer the content and act as
an authority (but not gatekeeper)
(note: raw URL addresses are ugly)
10. DIGITAL COMMUNITIES
Have you harnessed digital
communities for
Leads and ideas
Contacts and interviews
Data and visualisations
Opportunities to distribute
your content
Opportunities to reach
different audiences
11. Multiplatform multimedia
Consider different platforms
to host your content
Flickr
Vimeo
Instagram
Facebook
YouTube
What do you need to do to
maximise ‘reach’. Think about
‘discoverability’. Include:
Descriptions
Tags
13. Geolocation
Increasingly being used to assist with storytelling
Mapping
Social sharing apps such as foursquare
Beginnings of augmented reality
Gathering and verifying citizen journalism from around the world
Can present information in an alternative way: uniting fragmented narrative into a cohesive whole
Smartphones and cameras now equipped with GPS capabilities: providing the data required to
map images
Visualisation tools allow both the display of information data, and provide users with opportunity
to manipulate it
Tools include Google Drive/spreadsheets.
Google Fusion Tables
Tableau Public
Development of open source mapping tools to allow a digital community to coalesce and input
data
14. Geolocation and mapping
Create visual impact
Uses open data to create new interaction and storytelling
opportunities
Can combine with other data to create mash-ups
News organisations have been doing this for a while
Can produce fascinating tools
Avoids dull text
Embedded video (although this function is not currently available
on Google Maps classic)
Publish original data
Good tool for local and hyperlocal sites
15. Man-made Google maps
Offer a range of symbols to aid
understanding
Route mapping and road tracking
Video and image integration (within certain
constraints).
16. How to create a Google Map
Go to Google Maps and log in
Click my places
Click Create Map: Classic allows a basic
embed function
Begin to fill in fields
17. Questions…
Key questions to ask yourself before making a map
Does it add value to your story?
Does it make information more understandable?
Could the data be expressed in a more effective way? (examples include graphs, timelines, pie
charts and tables)
Key questions to ask yourself after making a map
Does the data tell the story in the way you intended?
Is it understandable?
Is your piece stronger with it than without it.
18. Seminar
What
Take one news stories from any news-based publisher in the UK that has a strong ‘where’
element
Create a custom google map and place relevant images, text and hyperlinks on the map.
The bubble content must contain a link to a website version of the article
The bubble content must also contain one additional link to a website related to the story.
Create a new blog post on your blog and embed your google map in the post with some
explanatory text.
How
The choice of articles is up to you but you should obviously look for those with a strong
‘where’ element. The creation of a Google map should be straightforward but you should
explore the options available such as custom icons to effectively communicate your story.
20. DATA GATHERING: MAPPING
- OPEN A NEW GOOGLE SPREADSHEET
- USING THE =IMPORTHTML() FORMULA
FROM LAST WEEK, SCRAPE THE LIST OF
CHELSEA PLAYERS FROM
- HTTP://EN.WIKIPEDIA.ORG/WIKI/LIST_OF_CHELSEA_F.C._PLAYERS
21. DATA GATHERING 1
- CAN YOU ANSWER?
- WHAT COUNTRIES HAVE THE
PLAYERS COME FROM AND HOW
MANY?
=ImportHtml("http://en.wikipedia.org/wiki/List_of_Chelsea_F.C._players", "table",1)
22. DATA GATHERING 1
- COUNT THE UNIQUE ENTRIES USING:
=UNIQUE ({START CELL:ENDCELL})
E.G =UNIQUE(B2:B166)
- COUNT THE NUMBER OF TIMES EACH ENTRY IS
MENTIONED USING:
=COUNTIF({STARTCELL:ENDCELL}, {VALUE})
E.G =COUNTIF(B2:B166, I3)
SEE THIS IN ACTION
ATHTTP://BIT.LY/JN3800DATACHELSEA
