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Basic design

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Basic yearbook design instruction by Taylor Publications

Basic yearbook design instruction by Taylor Publications

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  • 1. The Elements of YEARBOOK: DESIGN : basic
  • 2. Basic Design [Organized arrangement] of images & words to tell a story
  • 3. Elements of Design
    • ■ Photos
    ■ Copy ■ White space ► headline & story ► captions Don’t underestimate the importance and impact white space has on your spreads!
  • 4. Placement of elements
    • Verbal and visual elements create a bull’s-eye effect
    White space Words Photos
  • 5. Design steps
    • Determine foundational structure by dividing
    layout into columns of equal sizes. #1
  • 6.
    • All elements begin and end on a column
    All elements must begin and end on a column. Design CAUTION 1 col. 3 columns 2 columns 2 ½ 3 ¾ 1 ¼
  • 7. Design steps Establish the external margins… #2 The amount of white space that surrounds the spread.
  • 8. Design steps Note the gutter and the internal spacing… #3 (The 1 pica of white space between columns.)
  • 9. Design steps #4 Place an eyeline.
  • 10. ( Place in upper or lower third, never in the middle) Design CAUTION Placement of the eyeline… But not here…
  • 11. Design steps #5 Place a vertical axis that meets your eyeline at what is called the axis point .
  • 12. Design steps #6 Select and place dominant photo at axis pt.
  • 13. Design steps #7 Place headline/copy area near dominant photo to reinforce message.
  • 14. Design steps #8 Place next largest photo at axis point.
  • 15. Design steps #9 Continuing to work from the axis point, place your next photo.
  • 16. Design CAUTION ( Avoid temptation to fill in the corners.) Pause and consider caption placement.
  • 17. Design IMPERATIVE Vary the shape and size of rectangular photos.
  • 18. Design steps #10 Working from the eyeline, place the remaining photos.
  • 19. Design imperative Photos should rest on or hang down from the eyeline.
  • 20.
    • Avoid running pictures into the outside margins, unless they bleed…
    (Pictures that bleed run completely off the page.) Design CAUTION
  • 21.
    • (Captions may differ in length, but must be the same width.)
    Design steps #11 Place a caption for each photo.
  • 22. Design steps #12 Begin design check.
  • 23.
    • ■ Consistent external margin
    Does a photo touch each margin?  Design CHECK
  • 24. ■ Consistent internal spacing Is there 1 pica separation between each element?  Design CHECK
  • 25.  Design CHECK ■ Eyeline Do the photo edges create a line of white space that spans across two facing pages?
  • 26. Avoid placing pictures on the spread that are the exact size & shape unless the content is related. Design CAUTION X X X X X X
  • 27.
    • ■ Bull’s-eye effect
    Do the layout of elements flow from the inside out, from black to gray to white?  Design CHECK
  • 28.  Design CHECK ■ Captioning Do you have a caption block for every photo?
  • 29.
    • ■ White Space to Outside
    Do you have white spaced trapped on the inside?  Design CHECK Example of trapped copy
  • 30. Aim for a variety of content & balanced coverage  Design CHECK ■ Photo Cropping and Placement
  • 31. Numbers: 1 person, 2 people, small group, large group  Design CHECK ■ Varied Content Boys vs Girls: Do you have a balance?
  • 32. Design FIX #13 Replace photos or redesign as needed.
  • 33.
    • ■ Use your layout to create others
    Design MAXIMIZATION #14
  • 34.
    • ■ Mirror
    Design MODIFICATIONS Original Design >
  • 35. ■ Flip Design MODIFICATIONS Original Design >
  • 36. ■ Mirror-Flip Design MODIFICATIONS Original Design >
  • 37. ■ Original Design MODIFICATIONS ■ Mirror ■ Mirror-Flip ■ Flip
  • 38. ■ Design a layout using an eight-column format ■ Place your eyeline ■ Use 7-9 photos, varying size ■ Create a headline with a subhead & place over copy area ■ Make sure every picture has a caption placed logically near the photo it identifies ■ Check your layout before turning it in Your turn The Spirit of $76K
  • 39. This PowerPoint presentation was created by Balfour-Taylor Yearbooks, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour-Taylor Yearbooks Marketing Department. For more information, contact Mike Taylor, Education/Marketing Director at mtaylor@taylorpub.com.