Basic design
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Basic yearbook design instruction by Taylor Publications

Basic yearbook design instruction by Taylor Publications

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    Basic design Basic design Presentation Transcript

    • The Elements of YEARBOOK: DESIGN : basic
    • Basic Design [Organized arrangement] of images & words to tell a story
    • Elements of Design
      • ■ Photos
      ■ Copy ■ White space ► headline & story ► captions Don’t underestimate the importance and impact white space has on your spreads!
    • Placement of elements
      • Verbal and visual elements create a bull’s-eye effect
      White space Words Photos
    • Design steps
      • Determine foundational structure by dividing
      layout into columns of equal sizes. #1
      • All elements begin and end on a column
      All elements must begin and end on a column. Design CAUTION 1 col. 3 columns 2 columns 2 ½ 3 ¾ 1 ¼
    • Design steps Establish the external margins… #2 The amount of white space that surrounds the spread.
    • Design steps Note the gutter and the internal spacing… #3 (The 1 pica of white space between columns.)
    • Design steps #4 Place an eyeline.
    • ( Place in upper or lower third, never in the middle) Design CAUTION Placement of the eyeline… But not here…
    • Design steps #5 Place a vertical axis that meets your eyeline at what is called the axis point .
    • Design steps #6 Select and place dominant photo at axis pt.
    • Design steps #7 Place headline/copy area near dominant photo to reinforce message.
    • Design steps #8 Place next largest photo at axis point.
    • Design steps #9 Continuing to work from the axis point, place your next photo.
    • Design CAUTION ( Avoid temptation to fill in the corners.) Pause and consider caption placement.
    • Design IMPERATIVE Vary the shape and size of rectangular photos.
    • Design steps #10 Working from the eyeline, place the remaining photos.
    • Design imperative Photos should rest on or hang down from the eyeline.
      • Avoid running pictures into the outside margins, unless they bleed…
      (Pictures that bleed run completely off the page.) Design CAUTION
      • (Captions may differ in length, but must be the same width.)
      Design steps #11 Place a caption for each photo.
    • Design steps #12 Begin design check.
      • ■ Consistent external margin
      Does a photo touch each margin?  Design CHECK
    • ■ Consistent internal spacing Is there 1 pica separation between each element?  Design CHECK
    •  Design CHECK ■ Eyeline Do the photo edges create a line of white space that spans across two facing pages?
    • Avoid placing pictures on the spread that are the exact size & shape unless the content is related. Design CAUTION X X X X X X
      • ■ Bull’s-eye effect
      Do the layout of elements flow from the inside out, from black to gray to white?  Design CHECK
    •  Design CHECK ■ Captioning Do you have a caption block for every photo?
      • ■ White Space to Outside
      Do you have white spaced trapped on the inside?  Design CHECK Example of trapped copy
    • Aim for a variety of content & balanced coverage  Design CHECK ■ Photo Cropping and Placement
    • Numbers: 1 person, 2 people, small group, large group  Design CHECK ■ Varied Content Boys vs Girls: Do you have a balance?
    • Design FIX #13 Replace photos or redesign as needed.
      • ■ Use your layout to create others
      Design MAXIMIZATION #14
      • ■ Mirror
      Design MODIFICATIONS Original Design >
    • ■ Flip Design MODIFICATIONS Original Design >
    • ■ Mirror-Flip Design MODIFICATIONS Original Design >
    • ■ Original Design MODIFICATIONS ■ Mirror ■ Mirror-Flip ■ Flip
    • ■ Design a layout using an eight-column format ■ Place your eyeline ■ Use 7-9 photos, varying size ■ Create a headline with a subhead & place over copy area ■ Make sure every picture has a caption placed logically near the photo it identifies ■ Check your layout before turning it in Your turn The Spirit of $76K
    • This PowerPoint presentation was created by Balfour-Taylor Yearbooks, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour-Taylor Yearbooks Marketing Department. For more information, contact Mike Taylor, Education/Marketing Director at mtaylor@taylorpub.com.