Tony Henrik Halttunen: Before you dive deep into all of the real estate photography tips on the site, take a look at the very first post that answers: What is real estate photography? Understanding the difference between the various types of architectural photography will help bring reasoning to some of the tips and processes that are shared throughout the site. It’s almost a given that if you operate a real estate photography business, you need to offer virtual tours. Providing a way to create virtual tours and share the “how-to” on the site was definitely a challenge.
2. Introduction
Do you ever wonder how those amazing pictures of
homes and their interiors are done? How did they
make those small rooms look so spacious or how can
they make the home look so presentable, even with
someone still living in it? It's simply all about using
the right angles to make the rooms and spaces as
appealing as possible to potential buyers. Taking
beautiful Real Estate photography takes more than
just a photo shoot and point camera - it requires
dedicated SLR camera equipment, a tripod, and
Photoshop skills. This guide will cover how to choose
the right equipment, use proper lighting, prep a home
for a shoot, and create an appealing composition.
3. Choose Best Equipment
For residential interior photography the
home will dictate what equipment you
need. Some homes designed by great
architects are designed specifically with
natural lighting in mind and won’t need
much extra lighting. Other homes,
however, will. Always plan for the worst.
The bare essentials you’ll need for
interior photography include a tripod,
electronic flash, and non-distorting
lenses. Wide angle is fine as long as it
isn’t too wide. If you can, get
architecture specific lenses. Try using
prime lenses over zoom lenses as this will
minimize curvature.
4. Lighting Basics
Great architects understand the importance of light and
design houses around this. If you are fortunate enough to
have, a well designed lighting system, you might be able
to get away with only using existing light. Be sure that the
lights do not show up as reflections in pictures, windows,
mirrors, or other reflective surfaces. These have a higher
output and are more consistent in color temperature with
outdoor lighting. When using a portable flash, it is best not
to point the light directly at your scene. Instead, aim it at
a wall or ceiling. Use caution with colored walls as the
color may transfer to the light. Planning your shoot when
the sun isn’t at its strongest or entering directly into the
window is an easy solution to this.
5. Room Preparation
For residential interior photography, the goal is to present an
attractive, beautiful home. You’d be quite lucky to find a home
with everything perfectly staged and orderly. Often you’re going
to want to rearrange furniture and tidy up the area. Every room
has a key element that you will want to feature prominently in
your photos. Simply placing bright objects on these key elements
will make them stand out from other objects in the room.
6. Composition
After you’ve completed all the pre-production phases of interior
photography, now comes the actual photo taking! The following are a
few tips for taking better residential interior photos.
7. Be Spacious
To make rooms appear more spacious, be sure to avoid shooting
straight at walls. This will make the photo look flat and can also
warp the perspective. Instead, shoot into the corners of rooms.
This will create more depth and make the room appear larger.
Photographing from a lower angle and with a wider angled lens
is also a great way to increase the perceived size of the room.
8. Choose Attention Grabbing Areas
There is no way to photograph a room in one picture (besides photo
stitching). When you photograph a room select the interesting parts. Choose
objects of importance or parts of the room with more interesting architecture.
9. Keep the Lines Straight
Be sure that the vertical and horizontal lines in your photos
are straight. Crooked lines are signs of poor technical skills
and will detract from the image.
10. Know Your Goal
Are you photographing the house to feature the architectural design
or the ambiance? Understand your goals for the photo shoot and
compose accordingly.
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