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Rise of the Trust Agent
- 1. attention wars and the rise of the trust agent chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #iabconecta // #trustagents
- 2. me typist
- 3. me - google this trust agents podcamp new marketing labs no i dont sleep ad age power 150
- 4. wiifm application to your goals
- 5. what happened 500 channels multiplied
- 6. what happened 500 channels multiplied
- 7. what happened distribution has NOT stayed in step, even though it should be EASIER
- 8. what happened we asked for an unbundled internet
- 9. what happened people live in the real world not only online
- 11. what happened we became the media
- 13. the attention war it’s not just 3 screens
- 14. three levels of attention awareness / reputation / trust
- 15. why social media / networks this takes lots of time and is sloppy
- 18. why social media / networks but people are the best connectors.
- 19. why social media / networks what about REAL product placement?
- 20. what is a trust agent you, if you want to be
- 21. six secrets of trust agents make your own game one of us archimedes effect agent zero human artist build armies
- 22. make your own game the importance of being unique
- 23. make your own game ooda
- 24. make your own game first visitor advantage
- 27. make your own game listening at the point of need
- 28. make your own game goal alignment & bridging the iceburg
- 29. make your own game think human-shaped
- 30. make your own game think cafe-shaped
- 34. make your own game see two hops down (or more)
- 35. make your own game synthesis
- 36. one of us the importance of community
- 38. one of us move with purpose
- 39. 07_ presence
- 40. one of us insider’s advantage
- 42. one of us inclusive phrasing
- 43. one of us listening is the new black
- 44. 05_ listening
- 45. archimedes effect the importance of leverage
- 46. archimedes effect turn 50 into 100
- 50. agent zero the importance of networks
- 52. agent zero connect connect connect - humans
- 55. agent zero connect connect connect - systems
- 58. agent zero be part of everyone’s 150
- 59. HTTP://DOTEDUGURU.COM/ID2947-CAFE-NEW-PALTZ-A-YIELDING- SUCCESS.HTML
- 60. agent zero how giving impacts asking
- 61. agent zero physical and realtime networking
- 64. 06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
- 68. human artist the importance of being human (and doing it well)
- 73. human artist share share share
- 75. human artist putting it on paper
- 76. human artist simple touchpoints of loyalty
- 77. human artist a warning about quid pro quo
- 78. build armies the importance of interdependence
- 79. build armies give ideas handles
- 83. build armies build cafe-shaped conversations (and cafe-shaped businesses)
- 84. build armies build economies of trust (and other currencies)
- 85. build armies connect laterally. build small powerful networks. accelerate learning.
- 87. some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/