Beyond Shiny And New - for NAC

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Social media is a toolset. What do you really DO with these tools once you accept that they're for you. Presented to the National Association of Concessionaires in July 2009, here's some starter moves.

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Beyond Shiny And New - for NAC

  1. 1. beyond shiny and new: how a business uses social media tools chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #nac09
  2. 2. me typist
  3. 3. speaking of ME if at any point during my presentation, i go into how awesome i am, or talk about myself, PLEASE shout loudly “ME!” now ask me why
  4. 4. wiifm landscape / starter moves
  5. 5. goal of our time connect wild ideas to actionable steps
  6. 6. these tools aren’t crazy awareness, leadgen, sales
  7. 7. they drive a strategy listening, experience, presence
  8. 8. listening
  9. 9. 05_ listening
  10. 10. http://search.twitter.com http://blogsearch.google.com http://www.technorati.com http://www.alltop.com http://google.com/reader Google the phrase “grow bigger ears.”
  11. 11. experience
  12. 12. 06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
  13. 13. presence
  14. 14. 07_ presence
  15. 15. HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
  16. 16. HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
  17. 17. reward the faithful my canadian club experience
  18. 18. engagement is hard what I saw when I looked at some sites
  19. 19. HTTP://WWW.FLICKR.COM/PHOTOS/LASZLO-PHOTO/110887315/
  20. 20. make an online presence setting up a few accounts
  21. 21. twitter facebook linkedin yelp upcoming.org dopplr
  22. 22. some tools to look into sick of hearing about twitter yet?
  23. 23. tools twitter , facebook, blogs, email marketing private community, location-based apps physical tools: flip , podcasting, mobile
  24. 24. listening as marketing the roger smith hotel, new york city
  25. 25. cafe-shaped conversations how do you make meaningful relationships? how does it bring in leads?
  26. 26. connect connect build small powerful networks
  27. 27. some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/
  28. 28. questions? chris@chrisbrogan.com twitter.com/chrisbrogan 617.759.3639

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