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Digital Marketing Training for Riga

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May. 19, 2011
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Digital Marketing Training for Riga

May. 19, 2011
• 8 likes • 3,674 views

Download to read offline

Business Technology

Slides from my training at the Social Media conference in Riga, Latvia. These don't mean as much without the conversation. I'll Zipcast them some day. : )

Slides from my training at the Social Media conference in Riga, Latvia. These don't mean as much without the conversation. I'll Zipcast them some day. : )

Business Technology
License: CC Attribution-NonCommercial-NoDerivs License
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Digital Marketing Training for Riga

  1. DIGITAL MARKETING AND TOMORROW Chris Brogan... @chrisbrogan http://humanbusinessworks.com/contact Thursday, May 19, 2011
  2. THE WEB GAVE US A NEW SHOP location-independent location-friendly simple to stock sales while you sleep easy to search humanbusinessworks.com 2 Thursday, May 19, 2011
  3. THE SOCIAL WEB LETS YOU BE THE ULTIMATE SHOPKEEPER listen be where they are create interactions build relationships encourage true loyalty humanbusinessworks.com 3 Thursday, May 19, 2011
  4. WHO ARE YOU? you are translators and storytellers and teachers humanbusinessworks.com 4 Thursday, May 19, 2011
  5. WHO YOU ARE NOT you are no longer the voice of the company humanbusinessworks.com 5 Thursday, May 19, 2011
  6. WHO AM I i’m an owner humanbusinessworks.com 6 Thursday, May 19, 2011
  7. A ROUGH AGENDA i can’t do agendas. instead: break 1 - 11:30 lunch - 14:00 - 14:45 break 3 - 16:00 humanbusinessworks.com 7 Thursday, May 19, 2011
  8. WHY I CAN’T DO AGENDAS because we don’t have FUN learning that way! humanbusinessworks.com 8 Thursday, May 19, 2011
  9. HUMANKIND’S GREATEST NEED do you know it? humanbusinessworks.com 9 Thursday, May 19, 2011
  10. WHERE DO YOU START? social media doesn’t COST a lot except time let’s talk about some good starting points humanbusinessworks.com 10 Thursday, May 19, 2011
  11. WRITE IT DOWN list out the various places you think your audience spends time online humanbusinessworks.com 11 Thursday, May 19, 2011
  12. WRITE IT DOWN list out (without jargon) what your client’s customer really wants. not your client. their buyer. humanbusinessworks.com 12 Thursday, May 19, 2011
  13. GROW BIGGER EARS listening is the new black most campaigns talk about talking be the superhero of listening humanbusinessworks.com 13 Thursday, May 19, 2011
  14. BREAK OUT let’s try listening and searching humanbusinessworks.com 14 Thursday, May 19, 2011
  15. LEVELS OF ENGAGEMENT can you dip your toe into the water? humanbusinessworks.com 15 Thursday, May 19, 2011
  16. TOOLS OF ENGAGEMENT if your tools were: youtube facebook twitter blogs mobile email humanbusinessworks.com 16 Thursday, May 19, 2011
  17. BREAK OUT talk through some engagement scenarios humanbusinessworks.com 17 Thursday, May 19, 2011
  18. PASSPORTS passports are your access to communities humanbusinessworks.com 18 Thursday, May 19, 2011
  19. WORKSHOP list out potential passport accounts for the class humanbusinessworks.com 19 Thursday, May 19, 2011
  20. BE WHERE THEY ARE are you designing for the 15” screen? what about 3/7/9? we’re a world of face-downers humanbusinessworks.com 20 Thursday, May 19, 2011
  21. SOCIAL MEDIA AS WIRING replace “social media” with “telephone” humanbusinessworks.com 21 Thursday, May 19, 2011
  22. SOCIAL MEDIA AS WIRING yammer video blogs email newsletters unified system humanbusinessworks.com 22 Thursday, May 19, 2011
  23. OBJECTIVES AND GOALS what can and should you aim at? humanbusinessworks.com 23 Thursday, May 19, 2011
  24. STALACTITE / STALAGMITE three roles that merge in the new world humanbusinessworks.com 24 Thursday, May 19, 2011
  25. CREATE INTERACTIONS it’s a two way medium. use it that way. be human and talk about them. give them reasons to talk about. humanbusinessworks.com 25 Thursday, May 19, 2011
  26. MEASUREMENTS this doesn’t just tack onto your spreadsheet humanbusinessworks.com 26 Thursday, May 19, 2011
  27. WORKSHOP what measurements really matter to your client? how would various social/digital levels move them? humanbusinessworks.com 27 Thursday, May 19, 2011
  28. SOCIAL MEDIA/SOCIAL RESPONSIBILITY cause marketing’s new superpower humanbusinessworks.com 28 Thursday, May 19, 2011
  29. BUILD RELATIONSHIPS referrals are gold. (buy http://c.hris.cc/re ) talk about them 12:1 rule interview them be there before the sale humanbusinessworks.com 29 Thursday, May 19, 2011
  30. CONTROLLING SOCIAL MEDIA if the US air force can do it with one page... humanbusinessworks.com 30 Thursday, May 19, 2011
  31. ENCOURAGE TRUE LOYALTY the three a’s real insider information help them be the hero humanbusinessworks.com 31 Thursday, May 19, 2011
  32. 3 MAJOR BUCKETS OF SOCIAL listening connecting publishing humanbusinessworks.com 32 Thursday, May 19, 2011
  33. 4 BEST THINGS SOCIAL DOES connecting referrals attention presence humanbusinessworks.com 33 Thursday, May 19, 2011
  34. HOME BASES AND OUTPOSTS what each means to communications humanbusinessworks.com 34 Thursday, May 19, 2011
  35. SOCIAL MEDIA AND STRATEGY do you have a telephone strategy? humanbusinessworks.com 35 Thursday, May 19, 2011
  36. LET’S BUILD A FRAME goals actors & resources actions sources reporting humanbusinessworks.com 36 Thursday, May 19, 2011
  37. WORKSHOP using that simple frame, build a simple strategy or 3 for a client (real or sample). humanbusinessworks.com 37 Thursday, May 19, 2011
  38. EXTEND THE RELATIONSHIP @chrisbrogan http://linkedin.com/in/chrisbrogan http://chrisbrogan.com/contact humanbusinessworks.com 38 Thursday, May 19, 2011
  39. humanbusinessworks.com/contact humanbusinessworks.com Thursday, May 19, 2011

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