1. Search Engine Optimization (SEO)
• What is SEO
• Importance of SEO to websites
• How SEO works
• myiremit.com
• SEO for iRemit

2. SEO Defined
“Search engine optimization (SEO) is the process of
improving the visibility of a website or a web page in
search engines via the "natural" or un-paid ("organic"
or "algorithmic") search results. In general, the earlier
(or higher ranked on the search results page), and
more frequently a site appears in the search results
list, the more visitors it will receive from the search
engine's users. SEO may target different kinds of
search, including image search, local search, video
search, academic search, news search and industry-
specific vertical search engines.” -Wikipedia

3. Organic VS Paid
Paid
Organic

4. Image Search

5. Local Search
Completely different ranking
algorithm than standard search
results
Probably doesn’t get traffic like
most “#1” results

6. Video Search

7. Crawling and Indexing
Without links, the
engines might never
find this page

8. How To Optimize A Website

9. Alexa Traffic Report

10. Search Query Results For iRemit

11. Optimizing iRemit
iRemit lacks:
• Seo (onsite and offsite)
• Online reputation
iRemit needs:
• Relevant keywords
• SEO’d website
• Global and local traffic
• Social media marketing