Search engine optimization (seo)

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Search engine optimization (seo)

  1. 1. Search Engine Optimization (SEO)• What is SEO• Importance of SEO to websites• How SEO works• myiremit.com• SEO for iRemit
  2. 2. SEO Defined“Search engine optimization (SEO) is the process ofimproving the visibility of a website or a web page insearch engines via the "natural" or un-paid ("organic"or "algorithmic") search results. In general, the earlier(or higher ranked on the search results page), andmore frequently a site appears in the search resultslist, the more visitors it will receive from the searchengines users. SEO may target different kinds ofsearch, including image search, local search, videosearch, academic search, news search and industry-specific vertical search engines.” -Wikipedia
  3. 3. Organic VS Paid PaidOrganic
  4. 4. Image Search
  5. 5. Local Search Completely different rankingalgorithm than standard search resultsProbably doesn’t get traffic like most “#1” results
  6. 6. Video Search
  7. 7. Crawling and Indexing Without links, theengines might never find this page
  8. 8. How To Optimize A Website
  9. 9. Alexa Traffic Report
  10. 10. Search Query Results For iRemit
  11. 11. Optimizing iRemitiRemit lacks:• Seo (onsite and offsite)• Online reputationiRemit needs:• Relevant keywords• SEO’d website• Global and local traffic• Social media marketing

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