Presentation to the Catholic Diocese of Auckland

1. S
Mission & Media
Best Practices for Integrating Technology
into Faith Formation
Catholic Diocese of Auckland
ChCharlotte McCorquodale, PhD
Ministry Training Source
www.ministrytrainingsource.org

2. Today’s
Workshop
Part One: Technology Landscape
• Social media and technology
landscape and how to stay-up-to-
date.
• Examining the App options.
Part Two: Social Media &
Developing a Plan
• Best practices in using social
media in faith formation and
evangelization.
• Developing a plan for integrating
technology into faith formation
(what, who, how)
Part Three: Questions & Answers
world today?
nternet Research)
%
eir
past
tter
8%

4. What has happened in the
past 20 years?
S Internet Users: 1995: 35 Million—2014: 2.8
Billion Mobile
S Phone Users: 1995: 80 Million (1%) —2014:
5.2 Billion (73%)
S Time Spent Per Day Using Digital Media
1995: 2.7 —2015: 5.6

5. How did you hear music primarily as a
teenager?

6. S
Who, where, what?
How did you hear the
music when you were a
teenager?
What do you hope we
talk about today?

7. S
Let’s Hear From You

8. Is there an App
for that?

9. The Digital Mission Field
S Accessible and Adaptive Websites
S Immersive Multimedia
S Easy and Secure E-commerce
S Engaging Social Media
S Innovative Mobile Technology
http://goo.gl/2Gi4PE

10. Multiple Tools: One Mission
Using the tools in one cohesive effort
42

11. Transforming Parish
Communications:
Growing the Church
1. Why must the Church be present in new
media to fulfill its mission? (What are the
main reasons parishes have not fully
embraced this new technology?)
2. How can the Church best implement new
media evangelization without over-
burdening very busy parish priest and
parish staff members?
3. What are the essential things parishes
need to know to begin utilizing digital
media effectively?

13. Five-Step Process
for Integrating Digital and Social Media
into Ministry
I. Make the Case---Create a Shared Vision of the Future
II. Survey and Envision the “Digital Mission Field”---Creating
Realistic Goals
III. Establish and Educate Leadership---Organize Social and
Digital Media Committee and Coordinator
IV. Identify Audience, Message, and Media---Develop
Implementation Plan
V. Promote and Launch---Then Evaluate, Measure, and Repeat

14. FROM HERE….

15. ….TO HERE!!

16. S
STEP 1
MAKING THE
CASE:
CREATING A
SHARED
VISION

17. Do I have to use technology
in ministry?

20. SMESSAGE OF POPE FRANCIS
FOR THE 48TH WORLD COMMUNICATIONS DAY
Communication at the Service of an Authentic Culture of Encounter
“The internet, in particular, offers
immense possibilities for encounter
and solidarity. This is something truly
good, a gift from God.”
MESSAGE OF POPE FRANCIS FOR THE 48TH WORLD
COMMUNICATIONS DAY

21. "The digital world can be an environment rich in
humanity; a network not of wires but of people.”
---Pope Francis
MESSAGE OF POPE FRANCIS
FOR THE 48TH WORLD COMMUNICATIONS DAY
Communication at the Service of an Authentic Culture of Encounter

22. “Because(it(is(so(different(from(mass(media(and(
mass(communica2on,(social(media(is(crea2ng(a(
new(culture(on(this(Digital(Con2nent.(
Young(people(use(it(as(their(first(point(of(
reference....The(implica2ons(of(that(for(a(church(
which(is(struggling(to(get(those(same(young(
people(to(enter(our(churches(on((
Sunday(are(staggering.((
If#the#church#is#not#on#their#mobile#device,#it#
doesn’t#exist.#The#Church#does#not#have#to#change#
its#teachings#to#reach#young#people,#but#we#must#
deliver#it#to#them#in#a#new#way.”(
US(Bishops(on(Social(Media( 18(
From 2010 USCCB Fall Meeting, “Social media: Friend or Foe, Google or
Hornswoggle?”

23. What is my
password?
I love my
MAC!
What is my
password?

24. What is my
password?
I love my
MAC!
Come
Follow Me!

25. S
World Internet Project
New Zealand (WIPNZ)
As internet use approaches
saturation in New Zealand, our
focus turns from ‘how many
people use the internet?’ to
‘how do people use the
internet?’ and ‘why do some
not use the internet at all?”

26. ‘Anywhere, anytime’ internet
popular with Kiwis
– WIPNZ Report
“With internet use in New Zealand almost reaching
saturation point, it is interesting to see how technology
such as iPads, smartphones, gaming consoles and other
wireless devices are influencing people’s behaviour.
Seventy per cent of users surveyed in this study said they
accessed the internet with a hand-held mobile device at
least some of the time. This enables them to find and
share information, and communicate with each other
‘anywhere, anytime’,” says AUT University’s Professor
Allan Bell,
lead researcher on the WIPNZ.”

27. 40
99%

28. 2013 WIPNZ
SAMPLE
Snever users (5%)
Sex-users (3%)
Slow level users (14%)
Sfirst generation users (40%)
Snext generation users (38%)

29. S
In 2013, 73% of
New Zealanders feel t
hat the internet is
important or
very important to
their everyday life,
compared to 56%
in 2007.

30. Key Findings
S Internet confidence: Most New Zealanders feel confident
about their ability to use the internet, with 67% giving
themselves 4 or 5 out of 5.
S Source of information: Overall, 81% of respondents rate the
internet as an important or very important source of information
(compared to media in their offline forms: television (47%),
radio (37%) and newspapers (37%)). Young respondents place
a somewhat higher importance on the internet’s role as a
source of information than older respondents (91% of 16-29
year-olds), but the figures hold well, staying above 80% until
the age of 65, above which it falls to 57%.

31. Access
“on the
go”

32. 48%

33. 68%

34. 49%
3 hours +
@ Home

35. Online Use
S Time online: 4 out of 5 users spend an hour or more
online at home every day.
S Source of entertainment: Overall 56% of respondents
value the internet as an important or very important source
of entertainment. Young respondents place the most
importance on the internet as a source of entertainment
(80% for 16-29 year olds) with just 20% of those aged 65
years and older seeing it as an important or very important
source of entertainment.
S Consumer decisions: The internet is used as a tool for
consumer decision-making (94% look for information
about products online and 85% compare prices).

37. Key Findings
S Ethnicity and use: Maori and Pasifika New Zealanders
are less likely to use the internet with 14% of people being
non-users, compared to 7% of New Zealand Europeans
and 3% of Asians.
S Social networking: A quarter of users access Facebook
or another social networking site several times a day.
While Facebook is the most frequently used networking
site for all age groups, for those aged 30 and over
Facebook is more popular with women, while LinkedIn is
substantially more popular with men aged over 40 years.

38. Texting
#1

41. S
What are the
implications of
these stats for
ministry?

42. Adult Faith Formation for the
21st Century
According to John Roberto, “We are
experiencing a convergence of new information
and communication technologies with digital
resources that are beginning to transform
contemporary life and learning, and have the
potential to transform faith formation.”

43. Adult Faith Formation for the
21st Century
According to John Roberto, “We are
experiencing a convergence of new information
and communication technologies with digital
resources that are beginning to transform
contemporary life and learning, and have the
potential to transform faith formation.”

44. Evangelize*
It’s not about this…..
It’s about this…..

46. S
STEP 2:
Survey and
Envision the
“Digital Mission
Field”---Creating
Realistic Goals

47. ?

49. Creative Tension:
Identifying the Ministry Need
Vision:
What we
want to do,
goal, vision,
etc…
What is the creative tension in your ministry
of faith formation that you wish/hope
technology could be an solution to closing the
Current
Reality: Where
we are relative
to what we
want…

50. Creative Tension
And Closing the Gap?
Two options, we can either lower our standards
(vision) or move towards our vision!

51. © 2004 Ministry Training Source

52. Options abound!

53. S
Understanding and
keeping up with the
current technology and
digital technology
landscape

54. Having a Go &
Small Group Sharing
S Take time to reflect on the creative tension(s) in your ministry that you how
technology can assist with?
S Explore the Pinterest Pages on charmccor
S Small Group Sharing:
S What resonated with your experience from the presentation? What
challenged you? What questions did it surface for you?
S What is the creative tension that you hope technology can assist you and
your parish in addressing?
S What ideas or applications did you find in your review that you think would
be helpful?
S What do you believe it is important to share and with whom in order to
build a shared vision?

55. S
Session Two: Mission & Media
Best Practices for Integrating Technology
into Faith Formation
Catholic Diocese of Auckland
ChCharlotte McCorquodale, PhD
Ministry Training Source
www.ministrytrainingsource.org

56. Today’s
Workshop
Part One: Technology Landscape
• Social media and technology
landscape and how to stay-up-to-
date.
• Examining the App options.
Part Two: Social Media &
Developing a Plan
• Best practices in using social
media in faith formation and
evangelization.
• Developing a plan for integrating
technology into faith formation
(what, who, how)
Part Three: Questions & Answers
world today?
nternet Research)
%
eir
past
tter
8%

57. This is making
my head hurt!

58. Five-Step Process
for Integrating Digital and Social Media
into Ministry
I. Make the Case---Create a Shared Vision of the Future
II. Survey and Envision the “Digital Mission Field”---Creating
Realistic Goals
III. Establish and Educate Leadership---Organize Social and
Digital Media Committee and Coordinator
IV. Identify Audience, Message, and Media---Develop
Implementation Plan
V. Promote and Launch---Then Evaluate, Measure, and Repeat

59. S
STEP 3:
Establish and
Educate
Leadership---
Organize Social
and Digital Media
Committee and
Coordinator

60. 36

61. Church websites should
include::
S Downloadable/streaming sermons, meeting notes and worship
information
S Group information, including when and where they meet and allow
visitors to send a messages to the leader about joining
S Events listings, including any information pertinent to the event such as
ways to register and any associated Costs
S Ways to give online, including non-cash gifts
S Ministry specific calendars of events and a church-wide calendar
S Ability for members and guests to give online to support the ministry
S Ability for members and guests to give non-cash gifts to support the

62. C3 SFPR Cluster
Project Resources
S Presentation Access: http://www.slideshare.net/charlottemccorquodale/c3-
panel-workshop-on-cluster-project
S SFPR C3 Cluster Site: http://www.la-archdiocese.org/regions/sf/c3-
cluster/Pages/default.aspx
S Blog on C3 Cluster Project: http://www.ministrytrainingsource.org/blog/
S Technology and Ministry Pintrest Board:
http://www.pinterest.com/charmccor/technology-and-ministry-resources/
S eFormation 2014 Pintrest Board: http://www.pinterest.com/vtscmt/eform14/

63. S
Social Media
Coordinator & Social
Media Team

64. Using Social Media in Ministry
What should
we consider?
S What is your goal or purpose for using social
media? What are you trying to communicate,
share, invite, etc.?
S Who is your audience, then what tools will you
use? This helps to determine which apps to use.
(ie. Teenagers---Instagram)
S How will I curate content? Who will I collaborate
with in this effort? What tools will I use (Pintrest,
Bundlr, Dropbox, etc.)

65. Explore and Learn about
Social Media Tools

66. LEARNING OPTIONS
S Learning is the key.
S What do you need to know to
accomplish your goals?
S Google it. Search YouTube.
S Use it.
S Find local experts.

67. MANAGING
SOCIAL MEDIA
S MANAGING SOCIAL MEDIA
S HootSuite:
http://blog.hootsuite.com/hootsuite-
rocks-news-roundup/
S https://www.youtube.com/watch?v=I8
aAYO-WZ4Q
S https://hootsuite.com/plans/free
S Share functions between the various
social media
S Facebook (Two account
craziness)

68. S
STEP 4 :
Identify Audience,
Message, and
Media---Develop
Implementation
Plan

69. !
Message…
Method…
then…Media!
Audience…
Faith Formation 4.0
Thinking to your own situation…
Who? What? How? Click!

71. Creators vs. Curators
46% of adult internet users
post original photos or videos
online that they themselves
have created. We call them
creators.
41% of adult internet users
take photos or videos that
they have found online and
repost them on sites
designed for sharing
images with many people.
We call them curators
32%

72. Free Liturgical Training Videos
https://www.youtube.com/user/s
fpromedia

73. CONTENT CURATION:
Museum curator
S CONTENT CURATION (Beth Kanter) is the
process of sorting through the vast amounts
of content on the web and presenting it
in a meaningful and organized way around a specific theme.
Picking the best content that is important and relevant to
share with their community. http://www.bethkanter.org/content-
curation-101/
S USING PINTEREST AND TWITTER
S http://www.pinterest.com/ (boards follow/create)
S https://twitter.com/ (#hashtags)

74. CONTENT CURATION
Sources
S DEVELOPING TRUSTED SOURCES
(Organizations, Blogs, Publishers, Experts, &
Collaborations)
S http://www.smp.org/resourcecenter/
S http://www.catholic.org.nz/nzcbc/fx-landing.cfm?loadref=12
S http://www.usccb.org/
S http://www.loyolapress.com/#
S https://www.ted.com/talks/browse
S http://www.vcat.org/creed.html
S http://bustedhalo.com/
S http://www.eformationvts.org/wp-
content/uploads/2014/05/Curating-Faith-Formation-

75. Focus Your Search

77. Strategies for Curating Content
& Sharing Content
http://goo.gl/NPCtTv
Free
Curated
Resources
for Lenten

82. S
STEP 5:
Promote and
Launch---Then
Evaluate, Measure,
and Repeat

83. If you build it will the come?

84. What makes for a good
launch?

85. Device
Sunday
Device Sunday,
March 2, 2014
S Bishop Video:
https://www.youtub
e.com/watch?v=Usl
Agh_J0XE
S Blessing of
Devices
S Technology Use
Survey

86. LENTEN
SOCIAL
MEDIA
INITIATIVE
#40dayscount

87. Lenten Options for
Growing in Faith
• Daily reflections sent
via email, Facebook,
Instagram, or Twitter
• Sharing ideas and
resources for
celebrating Lent via
social media
including Pintrest
• Faith sharing via
social media around
inspirational quotes,
scripture, YouTube
videos, or images

88. “If it
sounds to
good to be
true,
then…”

89. S

91. http://www.cymsource.org/resources/
technology/guidelines.htm

92. Guidelinesfor Safe Use:
http:/ / www.usccb.org/ about/ communications/ social-media-
guidelines.cfm
The Gospel and Social Media:
http:/ / usccbmedia.blogspot.com/ 2012/ 07/ gospel-and-social-media.html

93. !
The Big Idea isSimple...
Develop a connected, networked model of faith
formation that islifelong(all ages) and lifewide(whole
life) and providesa wide diversity of engaging
interactive faith formation content and experience in
online and physical settings.
From Lifelong Faith Journal: The theory and practice of lifelong
faith formation www.lifelongfaith.com edited by John Roberto

94. S
Let’s Look at a Few
Cool Things

95. S DROPBOX/GOOGLE DRIVE/PINTREST
S https://www.dropbox.com/help/category/Sharing
S https://support.google.com/drive/answer/2494822?hl=en
S https://www.youtube.com/watch?v=Lia0HR_duJUPHOTOS
S VIDEOS
S https://www.youtube.com/watch?v=31PfTHWnP3Q
S http://vimeo.com/help/basics
S FILES
S Hightail (formerlyYouSendIt) https://www.hightail.com/
S Slideshare.net: www.slideshare.net/
S LINKS & QR CODES
S Bitly: https://bitly.com/
S Google URL Shortner: http://goo.gl/ (includes automatic QR code)
S QR Codes Generator: https://www.the-qrcode-generator.com/
SHARING

96. IMAGES
How to find good, free images to use for
ministry?
S Paid vs. Free vs. Mine
S Places to Find Free Images Online and
Make Your Content More
Linkablehttp://www.searchenginejournal.co
m/10-places-to-find-free-images-online-and-
make-your-content-more-linkable/
S Morgue File:
http://www.morguefile.com/archive
S Flicker.com: https://www.flickr.com/

97. SOCIAL MEDIA
S MANAGING SOCIAL MEDIA
S HootSuite: http://blog.hootsuite.com/hootsuite-rocks-news-
roundup/
https://www.youtube.com/watch?v=I8aAYO-WZ4Q
S Share functions between the various social media
https://twitter.com/settings/profile
S Facebook (Two account craziness)
S Using #Hashtags
S Creating Mash-Ups
S Eztexting + Surveymonkey

98. Multiple Tools: One Mission
Using the tools in one cohesive effort
42

99. ?

100. Evangelize*
It’s not about this…..
It’s about this…..
Remember….

103. Follow Cool People

104. LET’S CONNECT
charlotte@ministrytrainingsource.org
Follow me on Twitter: charmccor
Follow me on Pintrest:
http://www.pinterest.com/charmccor/
Blog: http://www.ministrytrainingsource.org/blog/

106. Presentation Sources
S Facebook Image: http://www.americanbazaaronline.com/wp-
content/uploads/2015/08/Facebook-adicts.jpg
S Digital Divide Image:
https://31.media.tumblr.com/fcf7a1312e64790e9e8939c59314556e/tumblr_inline_mxy0743VQM
1r19fxu.jpg
S Bike Image: https://goo.gl/RScTp2
S Rocket Image: https://goo.gl/cxzj4K
S 7 out of 10 graphic: http://www.internetbusinessmastery.com/wp-content/uploads//2014/09/7-
out-of-10.jpg
S Other Images: http://www.morguefile.com
S Collaboration Image: http://blogs.msdn.com/blogfiles/willy-
peter_schaub/windowslivewriter/vstsrangersprojecttfs2tfs.introducingait_a2dd/clipart_of_16323_
sm_2.jpg