1. Afternoon
Tea
Audience:My afternoon tea idea will be
dedicated to the elderly but also 50+. This is due to the
fact that they would have gained a lot of money
overtime which means they are able to afford the
afternoon tea experience. Normally e.g. Betties, they
sell afternoon teas for £15 this is quite an expensive
price so I would have thought that the elderly would be
able to afford that kind of price, due to pensions and
other factors. Also elderly people have a lot of spare
time on their hands to make the products if they
wanted, this will means they get creative and learn new
skills everyday.
Recipes: For
the recipe side of things I
was thinking of making
the traditional meals but
so that it’s affordable to
make at home. The
different foods would be
little cakes e.g. chocolate
cake, carrot cake etc.
This is an example of the
kind of recipe that would
be suitable for vegans.
For vegetarians a normal
mix would be okay also.
Sandwiches can also be
suitable for vegans and
vegetarians, discussing
fillings will be researched
further.
4 cups grated carrot
2 cups whole wheat flour
2 teaspoon baking powder
1 teaspoon baking soda
½ teaspoon salt
1 teaspoon cinnamon
¼ teaspoon ground ginger
1 ½ cups demerera or brown sugar
¾ cup raisins
½ cup chopped pecans
1 cup unsweetened applesauce
1 cup canola oil
Cream cheese icing
⅓ cup vegan margarine (softened)
⅓ cup vegan cream cheese
2 ⅓ cups icing sugar
1 teaspoon vanilla extract
http://www.vegansociety.com/lifesty
le/food/recipes/cakes/carrotcake.asp
x
Images: I would take the images myself
as I have a camera. The images that I was going
to cooperate on the recipe card was to have one
huge detailed image of the final one then have a
close up so that our audience really understand
the textures and ingredients. The background of
these images will look sophisticated so it will be
laid out on a table so it looks homely but also
elegant at the same time. The colour throughout
those images will be whites and pastel colours as
they go with anything and give a nice feel to the
images.
Theme: I was thinking of
making the theme of the recipe cards
as quite old fashioned, it is known that
people from younger ages are
understanding afternoon tea but I think
it’s important to go back to the roots of
the 17th century. A good theme would
be to contrasts the old with the new so
a wider audience can look and them
and finding them interesting. The food
will be similar to the traditional
afternoon tea which makes it old
fashioned. The modernisation of the
recipe cards will be how the images are
laid out and how the background is laid
out. I was thinking of involving pink
flowers around the outside of the card
so that it added a florescent, girly
theme to it. I don’t want it to just be for
females but the afternoon tea theme
was known to be for women to do in
the afternoons.
Artwork: There shouldn’t be
to much artwork except for the
production side on the computers . The
only things that would involve me to get
creative on paper would be to draw ideas
down on the layouts of the recipe cards.
This would be multiple sketches that
would help to pick out a strong theme for
the whole card altogether.
Production Method &
design:
When doing these recipe cards I will be doing most of the
production on the computers. This is due to the technology
software, this will help me to produce objects and shapes
which can make my recipe card stand out. I will put the
recipe and step by step guide on the back of the card, this
will make it easier for the person to collect the ingredients
but to also produce the product. I would also put the close
up of the photography image on the back whilst the big
image will be on the front so that it looks appetising and
exciting. I was also thinking that having a drawing of the
afternoon stacks will add to the tradition and the British

2. Them
e

3. Foo
d

4. Colour Scheme and Font

5. Drinks on the Go
Audience: I’d dedicate this idea to young
adults from 20-30 years. I believe this idea would go
with them because they are always active, they have a
new job or children in their life so to make a drink for
yourself before you leave for work then it means you
can be healthy at the same time. What’s good about
this is that you can control what your making into the
drink, it can different fruits, vegetables etc. Instead of
just making the same old food, you can make the
drinks that would fit with someone’s crazy lifestyle.
Recipes: I was planning on
showing just one recipe on the card so
that it’s the basic idea but the good part
of this is that you can add any fruit or veg
you want and it would work. An example
of a smoothie would be the ‘breakfast
smoothie’ this would be suitable for
vegetarians because it only contains fruit
and honey which is refreshing. I would
also be using milkshakes because they
can be refreshing especially banana
flavours which are classic amongst the
young adults.
Image: I think the theme for this idea
would be quite vibrant and fun. When you see a
milkshake or smoothie in a shop on or a picture
you want it to look amazing so that people
automatically want it. This is what I would do, I
would get the brightest or vibrant smoothie and
put it on my recipe card. This means it would
catch the audience’s eye, this is an advantage
because then they would want to know if it’s
healthy and tasty. By having a ugly boring drink
then they would look straight past it. The images
would be both on the back and front , you
wouldn’t need a detailed image of the product
because there shouldn’t be any fault in making
your own drink. The colours and the way it looks
would look exactly the same as the image as long
as they follow the recipe. By having the final
image, it will help make the recipe card more
vibrant and exciting.
Production and theme: I will be using the Photoshop
method to create designs and templates around the card, I was thinking of
making the layout quite blue so that it looks very summery. Even though you
can make cold smoothies and milkshakes during the year, it’s only the best in
the summer. Also summery colours like blue and bright yellows really bring
out the excitement in the cards. By having a bright coloured background it
means the photography images look more vibrant and colourful. Whilst doing
this on Photoshop I was thinking of adding a border around the card so that
the focus was on the image and text. I will be using mixed media for this idea,
by drawing sketches and scanning them into the computer so that I can make
the create layout on Photoshop.
1 small ripe banana
about 140g
blackberries, blueberries, raspberr
ies or strawberries (or use a
mix), plus extra to serve
apple juice or mineral
water, optional
runny honey , to serve’
http://www.bbcgoodfood.com/
recipes/3117/breakfast-
smoothie
Font: I was hoping that I could find a
strong font for my recipe cards. Whilst
researching I found either the Helvetica
font or Script which is quite fancy and
makes the letters look more old
fashioned, this kind of work would be
modern and bold. I think Helvetica would
be better for this as it get’s the words
across. Times New Roman was also an
option because it was easier to read which
would be good for my target audience.
They will be able to understand it straight
away if they were in a rush.

6. Food &
Theme

8. Healthy Snack for
Children
Audience: This idea is for
children, by making healthy snacks then
they are able to enjoy there hobbies
whilst collecting there 5 a day. Children
are always known to active and do sports
as there are so many opportunities out
there, so to give them a product that
would be suitable for vegetarians and
vegans then it would be a bonus. This
would also help to contribute them into
a balanced diet which is very important
for when you are younger. When
children go out and do sports they will
need a high demand in energy, this will
help add to the energy amount. Children
from the age of 4-11 would be suitable
to this as it’s easy to make and can be
colourful which is exciting for children to
eat. This product would have to be
advertised to families as they will be the
ones making it with their children so it’s
important that it catches both the
children's eye and the parents.
Theme: The theme would but colourful yet sophisticated, if there was
to much colour then it would take away of the factors of the actual recipe card.
The theme would have bright green and purple backgrounds, this depends on
which food products we show on the recipe cards. We would do a collection of
them so the children can collect the different food products. Children find it fun
to collect and find out things so by collecting the recipe cards it means they can
learn new skills and start to get interested in cooking themselves. The
background will yet be bright and colourful whilst the font is bold and big. This
is an advantage as the card is eye catching but when you go closer you see the
big bold writing which tells you what to do. The images would be bright
coloured because of the fruit and vegetables used for the snacks. We would
also introduce a cartoon character on the packaging so that the children can
recognise the character. This makes it more childish and adventurous.
Artwork: The art work that I will be doing for this project
would be quite creative. I would draw sketches of the cartoon character
and see if it’s suitable, once I have done this then I would scan it in so
that I could use Photoshop to Rotoscope it. The more creative and
exciting it is then the more the children will like it. I was planning on
using a fruit character and then using a speech bubble to say ‘FRUIT IS
YUMMY’ this will tell the children that they should eat the fruit just like
the character tells them too.
Images: The images
will be happy and enjoyable. I
would try to make the snacks
look as creative as possible, by
having a mixture of fruit in one
bowl, instead of being boring I
could put those fruit into cars
characters or people. This
makes the food more exciting
and enjoyable to eat if they did
that themselves. When they
try to make a snack then they
would try make there food
into those characters which is
funny but also fun. I would put
the products on a picnic mat in
the garden which shows the
children an outdoor
environment in which they can
play in.
Recipes: The recipes will all be based on fruit and
vegetables, this is easier than other products because it’s food that
both vegetarians and vegans can eat. The different food snacks I’d
involve is:
- Hobnobs (this can be crushed to that it makes a biscuit texture, this
can be mixed with berries and strawberries which makes it tasty yet
healthy at the same time).
- chocolate e.g. Lindt (this can be mixed with fruit so that it makes
them all stick together, it can be a treat but would still give you the
energy you would need when doing your hobbie.
- Fruit and vegetables (you can make fruit salads with that so that
it’s tasty and refreshing from when you need a break from sports
etc.)

9. Theme

10. Food