Blogging april 2015
•Download as PPTX, PDF•
0 likes•173 views
This document provides guidance on starting a business blog. It recommends blogging at least once per week to establish authority and engage readers. Sample topics include answering questions, conducting interviews, highlighting employees, and creating tutorial series. The document also stresses the importance of choosing an easy-to-use blogging platform like WordPress, selecting an appealing template, and publicizing the blog on social media, emails and business cards. Regular posting and evaluating metrics are presented as keys to success.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Blogging april 2015
Similar to Blogging april 2015 (20)
More from Chris Halvorson
More from Chris Halvorson (12)
Recently uploaded
Recently uploaded (20)
Blogging april 2015
- 1. Beginning to Blog for Business Christine Halvorson Halvorson New Media, LLC
- 4. Today… • Developed design and trained bloggers at many orgs (samples coming up!) • Write 1 blog post a week for private company • Write 2 blogs a week NHSBDC— just surpassed 600 posts!
- 14. Today’s agenda Getting Started • Why Blog? • Creating a practice blog Planning to succeed Blogging strategies 1. What to write 2. When to write
- 16. GETTING STARTED
- 17. Consult the handout 10 Steps to Business Blogging
- 18. Why blog at all?
- 19. Blogging—The Grandfather of Social Media
- 20. Facebook & Twitter can lead readers to blogs & vice versa
- 22. BLOGwebsite
- 23. A blog is a website or micro-site
- 24. Reasons to blog Your Company Here You own the media
- 25. Reasons to blog On-line portfolio or photo album interactive editorial column television station radio station daily newspaper e-newsletter press release distribution center Your “homebase” online; you own it
- 26. • Inexpensive (except your time) • Show your authority • Cultivate a community of readers • Keep a journal Reasons to blog
- 27. You’re in control We’ll discuss commenting a little later
- 28. Leading blog programs (all work basically the same) 1. Wordpress 2. EVERYTHING ELSE 3. Perfectly fine: Blogger 4. Typepad—I love but it’s going away
- 29. Practice blogging first! 1) Open a gmail account Go to Google.com
- 30. 2) Go to blogger.com 3) Log in using your gmail account and password
- 32. All templates are customizable Color scheme Column widths and number of columns
- 33. Tackle these when you’re comfortable—this is ADVANCED
- 34. Let’s go live to blogger
- 38. A word about domain names
- 40. WHAT TO WRITE?
- 41. The secret to social media success?
- 44. • Minimum 1 time per week to start • Don’t allow fallow periods • More often if... • You can manage it • Something shaking in your industry or – business 44 Blogging requires constant care & attention
- 47. Stuck for ideas… Answer questions Conduct an interview Highlight an employee Predict trends Invite guest contributors Provide demonstrations/tutorials Create lists (Top 5…) Tell the back story… • Answer questions • Conduct an interview • Highlight an employee • Predict trends • Invite guest contributors • Provide demonstrations/tutorials • Create lists (Top 5…) • Tell the back story… Stuck for ideas? 47
- 48. Writing in a series (which will keep you organized and motivated) Reviews! – Offer your own expert thoughts on common products or services Step-by-step tutorials – Announce series – Post one step at a time Q & A sessions – Use your most frequently asked questions, or – Invite commenters to ask
- 50. Before posting anything… Ask yourself, will it… • Educate? • Entertain? • Engage? • Enrich? HalvorsonNewMedia.com 50
- 51. 2 x week for SEO
- 52. Choose Bloggers carefully They should like to write, or at least not HATE it.
- 53. A planDevelop a plan…
- 54. HalvorsonNewMedia.com 54 Set aside time
- 55. Decide measures of success •Evaluate what works & build further •Sweat—it’s your only equity •Embrace change— it’s the norm •Experiment: You can’t predict audience reaction
- 56. Publicizing your blog Linked to from your website’s home page – Perhaps feed from blog to home page Mentioned constantly on Facebook! Include the URL in email & print, including business cards After 2 weeks, announce to the world
- 58. PLEASE LIKE Halvorson New Media ON FACEBOOK