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Brian Newman is Executive Director of ReNew Media.

Brian Newman is Executive Director of ReNew Media.

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  • 1. Finance: agendas and best practices The economics of educational video production and distribution Renew Media
  • 2.
    • Artists want: Freedom to create; Hope to make a living (most don’t)
    • Under-funded; over-produced field
    • Everyone thinks they will be discovered
    • Limited thinking about distribution and educational use
    • No real numbers
    Media Artists and Open Content Current Paradigm
  • 3.
    • Paid Educational Marketplace important
    • Most not very aware of alternate licensing, or of open content movement
    • Most are resistant to the notion
    • Filmmakers and Distributors like payment and DRM
    • No viable model which pays them for quality work
    Media Artists and Open Content Current Paradigm
  • 4.
    • 20 th Anniversary Sampling Campaign
    • Economics of Distribution Study
    Two Interventions
  • 5.
    • Black and White is Bad
    • Need to enlarge our thinking and accept new ideas which combine our hopes and current realities
    • Need for real numbers on funding, revenue from various markets and consumer/educational preferences
    • Need viable models for open content – and very few, if any, exist
    Proposals for Open Video Finance
  • 6. The Reframe Project Making our visual heritage accessible to all.
  • 7.
    • CustomFlix and Unbox
    • Digitize video for free; film at cost
    • New methods of delivery and old:
      • DVD on Demand - no inventory needed
      • Digital Download To Own or Rent –
      • variable time, users, prices
      • Ingest on Demand
    • Future Proof Archive
    Reframe and Amazon
  • 8. Reframe Website
    • Educational Focus
    • Curated – top down, bottom up
    • Branded
    • Participatory
    • Recommender systems
  • 9. Reframe Content Holder (Distributors, Archives, Private Collections) Analog Content Film / Video Digitization Digital Content (returns) Social Networking Curated Collections Blogs / Groups
    • Key Benefits
    • Become part of Reframe’s online community
    • Additional marketplace (Amazon, iTunes, Google Video)
    • Nonexclusive, Set your own price and “variable splits”
    • Additional format (DVD, download for purchase and download for rent)
    • Future Proof Archive
    • Collective bargaining power and solutions
    • Own rights, and digitize collection
    Digital format for existing markets and other uses Non-exclusive Field-Wide Solutions: Rights, Public Media, Archival Issues, etc. On Demand DVD Purchase Online digital rental and purchase Non-exclusive multiple marketplace Open Content Initiatives
  • 10. Reframe Sustainability
    • Start-up funding
    • Mix of long-term support
      • foundation,
      • corporate,
      • Sales,
      • advertising,
      • Sublicensing
    • With Profit Solution
      • That can allow open and paid use of quality, important media arts for educational and consumer markets