CC Lux

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Keynote presentation at Creative Commons Luxembourg launch event

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CC Lux

  1. 1. copyright, remixed. A presentation about Creative Commons. by John Buckman CEO of Magnatune, Creative Commons Director johnbuckman@creativecommons.org
  2. 2. Who is John? This presentation is downloadable at: http://blogs.magnatune.com John Buckman <john@magnatune.com>
  3. 3. 1995 - 2005 Lyris Technologies Email List Server Software Sold in 2005
  4. 4. 2003- Magnatune Records - Online Record Label
  5. 5. 2006- BookMooch - A community fo exchanging used books
  6. 6. Board member - Creative Commons - Electronic Frontier Foundation - Open Rights Group
  7. 7. What is Creative Commons?
  8. 8. It's a social movement taking quot;open sourcequot; philosophy and applying it to other media
  9. 9. Microsoft vs Linux = Big Media vs CC
  10. 10. also... CC is a middle ground between “all rights reserved” and “no rights reserved” (public domain)
  11. 11. or... how to do more and pay lawyers less
  12. 12. CC assists creators in assigning certain rights to the public while they retain other rights
  13. 13. CC makes well-written, reusable legal documentation and promotes those who use those documents
  14. 14. Which rights are involved?
  15. 15. Always with CC: * you have to credit the artist (marketing) * copying is allowed (wide distribution)
  16. 16. Creator can choose to restrict: * commercial use * reuse
  17. 17. Big Media is anti-technology, risk averse and won't permit experimentation and they are in control
  18. 18. CC-licensed media is pre- cleared and enables experimentation and creativity
  19. 19. You won’t get sued
  20. 20. the public is angry at Big Media but loves Creative Commons
  21. 21. With CC you get: * free press exposure * public love * word-of-mouth
  22. 22. CC's “Larry Lessigquot; is the 2nd quot;blogquot; result in google
  23. 23. Magnatune's experience 1.5 million google links to Magnatune
  24. 24. and massive exposure via traditional press
  25. 25. This page is not under a Creative Commons license.
  26. 26. This page is not under a Creative Commons license.
  27. 27. This page is not under a Creative Commons license.
  28. 28. Massive quantity of content is CC licensed 2004: 4.7m 2005: 10m 2005 1/2: 45m 2006 1/2: 140m 2007: 300m
  29. 29. Flickr Photos with CC license 2005: 4m 2006: 10m 2007: 25m
  30. 30. Which rights are reserved? * non-commercial (nc): 67% * no reuse (nd): 24% * viral license (sa): 45%
  31. 31. CC can be a business model for endangered cultural products * low marketing cost * massive distribution * find your niche audience
  32. 32. Some ways to make money with CC: * help consumers find the good stuff * help creators find their audience * help people create through reuse * sell additional rights * try-before-you-buy
  33. 33. Questions?
  34. 34. Magnatune is a sucessful example of a Creative Commons based business.
  35. 35. Setting the scene: Piracy everywhere vs Permission Society
  36. 36. This page is not under a Creative Commons license.
  37. 37. This page is not under a Creative Commons license.
  38. 38. This page is not under a Creative Commons license.
  39. 39. Is “Open Music” a third way?
  40. 40. This page is not under a Creative Commons license.
  41. 41. This page is not under a Creative Commons license.
  42. 42. This page is not under a Creative Commons license.
  43. 43. Summary: Magnatune is a successful example of a Creative Commons based business. For more info: John Buckman <johnbuckman@creativecommons.org> http://blogs.magnatune.com

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